Adobe
Senior Manager - Global Marketing Analytics Strategy and Planning
Adobe, Lehi, Utah, United States, 84043
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Senior Manager of Global Marketing Analytics Strategy and Planning At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate leader to accelerate our own marketing and inside sales effectiveness. This leadership position requires an individual who can build and deliver against a robust measurement innovation roadmap, while directly managing and developing analysts. You will be a player coach, with the ability to train others, dive into technical details to solve blockers for key projects, and represent our latest measurement strategy in executive level conversations.
What You’ll Do
Drive the global analytics innovation roadmap, enabling new capabilities that marketers, BDRs మీడియ and regional analyst teams leverage to optimize performance
Manage global forecasting and target setting processes to effectively articulate the impact of spend and strategy shifts to key marketing outcomes
Partner with the advanced analytics and business intelligence teams to create new reporting and attribution methods that articulate the value of account‑based marketing
Lead and mentor a team of analysts, providing hands‑on coaching and career development
Conduct external research to identify emerging trends in B2B measurement and create initiatives to apply them 점 internal use cases
Enable the marketing and inside sales organizations on our reporting and new measurement capabilities to enable self‑service of our tools
What You Need to Succeed
8+ years of experience in marketing analytics strategy and planning in a B2B environment
4+ years of leading a B2B analytics function, with a proven track record of developing analysts
Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
Domain expertise in B2B marketing strategy and measurement approaches
Ability to translate asks from marketing partners into technical requirements to drive cross‑functional projects with engineering and technology partners
Expertise in SQL, Advanced Excel, and data‑driven storytelling
Experience with advanced marketing attribution (MTA, Media Mix Modeling)
Strong understanding of account‑based marketing and account‑based sales development
Outstanding stakeholder engagement, with a proven track record of driving measurement strategy and analysis with senior leadership
Compensation Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $136,100 – $263,050 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $181,600 – $263,050.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award.
State‑Specific Notices California Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and continfilility.
Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. Learn more.
Accessibility Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
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Senior Manager of Global Marketing Analytics Strategy and Planning At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate leader to accelerate our own marketing and inside sales effectiveness. This leadership position requires an individual who can build and deliver against a robust measurement innovation roadmap, while directly managing and developing analysts. You will be a player coach, with the ability to train others, dive into technical details to solve blockers for key projects, and represent our latest measurement strategy in executive level conversations.
What You’ll Do
Drive the global analytics innovation roadmap, enabling new capabilities that marketers, BDRs మీడియ and regional analyst teams leverage to optimize performance
Manage global forecasting and target setting processes to effectively articulate the impact of spend and strategy shifts to key marketing outcomes
Partner with the advanced analytics and business intelligence teams to create new reporting and attribution methods that articulate the value of account‑based marketing
Lead and mentor a team of analysts, providing hands‑on coaching and career development
Conduct external research to identify emerging trends in B2B measurement and create initiatives to apply them 점 internal use cases
Enable the marketing and inside sales organizations on our reporting and new measurement capabilities to enable self‑service of our tools
What You Need to Succeed
8+ years of experience in marketing analytics strategy and planning in a B2B environment
4+ years of leading a B2B analytics function, with a proven track record of developing analysts
Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
Domain expertise in B2B marketing strategy and measurement approaches
Ability to translate asks from marketing partners into technical requirements to drive cross‑functional projects with engineering and technology partners
Expertise in SQL, Advanced Excel, and data‑driven storytelling
Experience with advanced marketing attribution (MTA, Media Mix Modeling)
Strong understanding of account‑based marketing and account‑based sales development
Outstanding stakeholder engagement, with a proven track record of driving measurement strategy and analysis with senior leadership
Compensation Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $136,100 – $263,050 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $181,600 – $263,050.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award.
State‑Specific Notices California Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and continfilility.
Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. Learn more.
Accessibility Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
#J-18808-Ljbffr