TalentAlly
Position
Marketing Manager, Education
Company
TalentAlly
Location
Logitech is proud to support a hybrid/remote work culture. This is a full‑time remote role open to multiple US locations, preferably those near a major airport hub due to travel requirements.
Travel Requirements
This role requires travel for internal meetings, industry conferences, and trade shows (as required/needed).
Team & Role
The Marketing Manager, Education is responsible for developing, activating, reporting on, and continually improving the performance of integrated marketing initiatives that increase Logitech revenue in the Education segment, while helping to mature our marketing processes and operations. As a key member of the North America Logitech for Business (L4B) Marketing Team, the Marketing Manager, Education will build and execute a marketing strategy for both direct and indirect (i.e., through channel) initiatives.
Your Contribution
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you'll need for success at Logitech.
In this role you will:
Act as the primary marketing point of contact for the direct engagement and channel sales and engineering teams selling into the education segment.
Proactively design a quarterly and annual marketing plan and key performance indicators, inclusive of direct and channel programs that are aligned with business priorities and sales' objectives.
Work with our channel partners to design through‑to and through‑channel marketing programs that increase our mindshare for Logitech within the partner, and ultimately drive Education revenue through the channel partner with end customers.
Submit quarterly and ad‑hoc proposals for budget and manage the logistics of vendor payments and internal finance processes.
Understand how campaigns and messaging from central marketing functions need to be customized and localized for the education market, and then quickly execute those customizations.
Regularly engage and support the priority channel partners—defined by available revenue data and the Public Sector Sales Leaders—and the Logitech channel account managers assigned to those partners.
Deliver a regular cadence of communications to channel partners about Logitech's solutions for education, including customer newsletter content, channel newsletter content, a Public Sector Channel Summit, etc.
Serve as the primary marketing liaison with the Public Sector sales team for K12 and higher education marketing activities.
Collaborate with cross‑functional teams to create and implement marketing programs, campaigns, and promotions that align with business objectives, including set‑up, pre and post‑analysis (lift & return on investment), and reporting results both internally and externally.
Analyze market trends, competitive landscape, and partner performance to identify opportunities for growth and optimize channel marketing initiatives.
Develop metrics and measures to track Logitech's share of the relevant channel partner education revenue, progress towards capturing additional share, and program results by channel partner. Provide these metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum).
Bring your relationships with education‑specific vendors and marketing agencies to Logitech to scale, create efficiencies, and innovate in your marketing programs and tactics.
Act as a subject‑matter expert within the broader organization regarding the needs and requirements of the Public Sector market, and how they provide benefit to Logitech.
Additional Regional Responsibilities
Utilize market data, customer feedback, and channel inputs to articulate to the Education Business Accelerator Group the marketing content, campaign, and product requirements and the potential revenue impact of meeting those needs.
Key Qualifications
Demonstrated success in education marketing. Experience targeting IT decision‑makers with technology and/or enterprise services is a plus.
Strong track record of designing, executing, and tracking performance of digital marketing programs and events is required.
Vision to proactively anticipate and understand problems and opportunities and present comprehensive and timely solutions.
Dexterity to manage multiple projects and prioritize the work with the biggest impact on the business.
Confidence to communicate in a clear and concise manner using the mode (verbal, writing, or video) that is appropriate for the topic and audience. Strong presentation skills, including the ability to create professional, compelling presentations, is required.
Unrelenting curiosity to learn, grow, and adapt.
Ability to champion ideas and projects across the organization, building influence to drive team members towards the common objective of growing sales revenue in their channel and region.
Preferred Skills And Behaviors
Functional fluency in Customer Relationship Management tools (e.g., Salesforce), Partner Relationship Management tools (e.g., Impartner), and related marketing tools (e.g., Adobe Creative Suite, Google Workspace) is preferred.
Understanding of education technology landscape: strong grasp of industry trends, technology solutions, and buyer personas in the public sector, facilitating the development of targeted and impactful marketing strategies.
Strong copywriting and design skills will improve agility and speed of execution in this role.
Education BA/BS or equivalent work experience.
Compensation This position offers an annual salary typically between $105K and $207K, dependent on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.
Benefits & Culture Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on‑premises. Within this structure, you may have teams or departments split between working remotely and working in‑house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
EEO Statement All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
Accommodations If you require an accommodation to complete any part of the application process, are limited in the ability, or are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Technology, Information and Media
#J-18808-Ljbffr
Marketing Manager, Education
Company
TalentAlly
Location
Logitech is proud to support a hybrid/remote work culture. This is a full‑time remote role open to multiple US locations, preferably those near a major airport hub due to travel requirements.
Travel Requirements
This role requires travel for internal meetings, industry conferences, and trade shows (as required/needed).
Team & Role
The Marketing Manager, Education is responsible for developing, activating, reporting on, and continually improving the performance of integrated marketing initiatives that increase Logitech revenue in the Education segment, while helping to mature our marketing processes and operations. As a key member of the North America Logitech for Business (L4B) Marketing Team, the Marketing Manager, Education will build and execute a marketing strategy for both direct and indirect (i.e., through channel) initiatives.
Your Contribution
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you'll need for success at Logitech.
In this role you will:
Act as the primary marketing point of contact for the direct engagement and channel sales and engineering teams selling into the education segment.
Proactively design a quarterly and annual marketing plan and key performance indicators, inclusive of direct and channel programs that are aligned with business priorities and sales' objectives.
Work with our channel partners to design through‑to and through‑channel marketing programs that increase our mindshare for Logitech within the partner, and ultimately drive Education revenue through the channel partner with end customers.
Submit quarterly and ad‑hoc proposals for budget and manage the logistics of vendor payments and internal finance processes.
Understand how campaigns and messaging from central marketing functions need to be customized and localized for the education market, and then quickly execute those customizations.
Regularly engage and support the priority channel partners—defined by available revenue data and the Public Sector Sales Leaders—and the Logitech channel account managers assigned to those partners.
Deliver a regular cadence of communications to channel partners about Logitech's solutions for education, including customer newsletter content, channel newsletter content, a Public Sector Channel Summit, etc.
Serve as the primary marketing liaison with the Public Sector sales team for K12 and higher education marketing activities.
Collaborate with cross‑functional teams to create and implement marketing programs, campaigns, and promotions that align with business objectives, including set‑up, pre and post‑analysis (lift & return on investment), and reporting results both internally and externally.
Analyze market trends, competitive landscape, and partner performance to identify opportunities for growth and optimize channel marketing initiatives.
Develop metrics and measures to track Logitech's share of the relevant channel partner education revenue, progress towards capturing additional share, and program results by channel partner. Provide these metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum).
Bring your relationships with education‑specific vendors and marketing agencies to Logitech to scale, create efficiencies, and innovate in your marketing programs and tactics.
Act as a subject‑matter expert within the broader organization regarding the needs and requirements of the Public Sector market, and how they provide benefit to Logitech.
Additional Regional Responsibilities
Utilize market data, customer feedback, and channel inputs to articulate to the Education Business Accelerator Group the marketing content, campaign, and product requirements and the potential revenue impact of meeting those needs.
Key Qualifications
Demonstrated success in education marketing. Experience targeting IT decision‑makers with technology and/or enterprise services is a plus.
Strong track record of designing, executing, and tracking performance of digital marketing programs and events is required.
Vision to proactively anticipate and understand problems and opportunities and present comprehensive and timely solutions.
Dexterity to manage multiple projects and prioritize the work with the biggest impact on the business.
Confidence to communicate in a clear and concise manner using the mode (verbal, writing, or video) that is appropriate for the topic and audience. Strong presentation skills, including the ability to create professional, compelling presentations, is required.
Unrelenting curiosity to learn, grow, and adapt.
Ability to champion ideas and projects across the organization, building influence to drive team members towards the common objective of growing sales revenue in their channel and region.
Preferred Skills And Behaviors
Functional fluency in Customer Relationship Management tools (e.g., Salesforce), Partner Relationship Management tools (e.g., Impartner), and related marketing tools (e.g., Adobe Creative Suite, Google Workspace) is preferred.
Understanding of education technology landscape: strong grasp of industry trends, technology solutions, and buyer personas in the public sector, facilitating the development of targeted and impactful marketing strategies.
Strong copywriting and design skills will improve agility and speed of execution in this role.
Education BA/BS or equivalent work experience.
Compensation This position offers an annual salary typically between $105K and $207K, dependent on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.
Benefits & Culture Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on‑premises. Within this structure, you may have teams or departments split between working remotely and working in‑house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
EEO Statement All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
Accommodations If you require an accommodation to complete any part of the application process, are limited in the ability, or are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Technology, Information and Media
#J-18808-Ljbffr