Abercrombie & Fitch Co.
Senior Specialist, Influencer Marketing (A&F)
Abercrombie & Fitch Co., Columbus, Ohio, United States, 43224
Senior Specialist, Influencer Marketing (A&F)
Job Description
The Senior Specialist, Influencer Marketing will play a key role in driving all influencer‑related marketing programs.
This individual will work closely with cross‑functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty, Paid) and external partners (Agencies, Influencers, VIPs) to lead programs that ladder up to our global marketing strategyBiz goals.
This role will be responsible for project management, strategy and optimization, product sampling and event coordination support, expanding our roster of tried‑and‑true brand advocates, and more.
This job is located at our Global Home Office in Columbus, Ohio.
Responsibilities Program Management and Strategic Ownership
Manage and drive the growth of the Abercrombie & Fitch and abercrombie kids creator ecosystem while implementing proven and innovative tactics aligned with the broader marketing strategy.
Lead seasonal brainstorm and planning sessions to integrate creator activations into overarching marketing campaigns, ensuring cohesion with other brand tactics.
Manage strategy & execution of influencer programs for brand and/or product campaigns, including agency relationships, campaign briefs, promotion calendar, product seeding Bai, and performance reporting.
Handle casting, briefs, product seeding, travel logistics, and performance for all brand‑strategy‑idea events, including single‑event attendance, campaign photoshoots, and multi‑day influencer trips.
Lead strategy & execution of Abercrombie’s ambassador program (Creator Suite), focused on growing and nurturing a community that builds brand love, product awareness, customer insights,jq and engagement; oversee the Associate Specialist role dedicated to the program.
Review and approve influencer content to ensure deliverables are brand‑right and comply with FTC guidelines.
Source and nurture relationships with creators to drive mass brand awareness, build affinity, and encourage product consideration and conversion, including vetting and risk management.
Collaborate with the product team to develop and execute gifting and product seeding strategies focused on priority products.
Negotiate contracts with creators, talent agencies, and new vendors. \ತಿ escritorio h3>Cross‑Functional Partnership
Manage external vendors/agencies on strategy, briefing, tactics, execution, and optimizations.
Collaborate with internal creative teams on casting and creator projections when necessary.
Coordinate with brand strategy and affiliate teams to plan creator content calendars and briefs.
Partner with other channel owners (PR, social, paid media, e‑comm, etc.) to maximize influencer content exposure.
Integrate program plans and deliverables into existing cross‑functional processes.
Participate in cross‑functional marketing planning for team visibility and leadership buy‑in.
Insights & Reporting
Set clear program performance goals and own reporting across weekly, monthly, and seasonal cycles.
Share status and insights with the Senior Influencer Manager, marketing leadership, and cross‑functional partners.
Drive robust test‑and‑learn strategies to maximize effectiveness; present findings to the Senior Influencer Manager.
Continuously monitor industry trends, consumer behavior, and competitor activity to keep the brand at the forefront of influencer marketing.
Qualifications
Bachelor’s degree in Marketing, Advertising, or related field, or equivalent experience.
5+ years of experience in influencer marketing, preferably for large lifestyle/fashion brands.
3+ years of experience with program development/management, with influencer or ambassador programs preferred.
Experience managing an external agency vendor/partner preferred.
Existing relationships with relevant influencers expected.
High level of critical thinking, curiosity, and ability to balance multiple projects.
Proven ability to analyze abstract data to build comprehensive performance stories.
Strong project management skills (timeline development, budgeting).
Collaborative team player able to rally cross‑functional teammates.
Strong relationship development, and written/verbal communication skills. High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e‑comm, direct, CRM, PR, activation/events, in‑store, etc.).
Consistent engagement with marketing industry best practices (industry media, organizations/events, trend awareness). \_button Company Information Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories for kids through millennials, offering products curated for their lifestyle needs.
The company operates 750 stores under brands including Abercrombie & Fitch, YPB, abercrombie kids, Hollister, and Gilly Hicks, across North America, Europe, Asia, and the Middle East, plus e‑commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
Benefits & Perks
Incentive bonus program
401(K leai savings plan with company match
Annual company‐wide review process
Flexible spending accounts
Medical, dental and vision insurance
Life and disability insurance
Associate assistance program
Paid parental and adoption leave
Access to fertility and adoption benefits through Carrot
Access to mental health and wellness app, Headspace
Paid caregiver leave
Mobile stipend
Paid time off and one paid volunteer day per year
Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work‑from‑anywhere weeks per year)
Seven associate wellness half days per year
Merchandise discount on all brands
Opportunities for career advancement internally
Access to multiple Associate Resource Groups
Global team celebrating each individual’s uniqueness
Additional Information ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYERtenant. paralle
#J-18808-Ljbffr
The Senior Specialist, Influencer Marketing will play a key role in driving all influencer‑related marketing programs.
This individual will work closely with cross‑functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty, Paid) and external partners (Agencies, Influencers, VIPs) to lead programs that ladder up to our global marketing strategyBiz goals.
This role will be responsible for project management, strategy and optimization, product sampling and event coordination support, expanding our roster of tried‑and‑true brand advocates, and more.
This job is located at our Global Home Office in Columbus, Ohio.
Responsibilities Program Management and Strategic Ownership
Manage and drive the growth of the Abercrombie & Fitch and abercrombie kids creator ecosystem while implementing proven and innovative tactics aligned with the broader marketing strategy.
Lead seasonal brainstorm and planning sessions to integrate creator activations into overarching marketing campaigns, ensuring cohesion with other brand tactics.
Manage strategy & execution of influencer programs for brand and/or product campaigns, including agency relationships, campaign briefs, promotion calendar, product seeding Bai, and performance reporting.
Handle casting, briefs, product seeding, travel logistics, and performance for all brand‑strategy‑idea events, including single‑event attendance, campaign photoshoots, and multi‑day influencer trips.
Lead strategy & execution of Abercrombie’s ambassador program (Creator Suite), focused on growing and nurturing a community that builds brand love, product awareness, customer insights,jq and engagement; oversee the Associate Specialist role dedicated to the program.
Review and approve influencer content to ensure deliverables are brand‑right and comply with FTC guidelines.
Source and nurture relationships with creators to drive mass brand awareness, build affinity, and encourage product consideration and conversion, including vetting and risk management.
Collaborate with the product team to develop and execute gifting and product seeding strategies focused on priority products.
Negotiate contracts with creators, talent agencies, and new vendors. \ತಿ escritorio h3>Cross‑Functional Partnership
Manage external vendors/agencies on strategy, briefing, tactics, execution, and optimizations.
Collaborate with internal creative teams on casting and creator projections when necessary.
Coordinate with brand strategy and affiliate teams to plan creator content calendars and briefs.
Partner with other channel owners (PR, social, paid media, e‑comm, etc.) to maximize influencer content exposure.
Integrate program plans and deliverables into existing cross‑functional processes.
Participate in cross‑functional marketing planning for team visibility and leadership buy‑in.
Insights & Reporting
Set clear program performance goals and own reporting across weekly, monthly, and seasonal cycles.
Share status and insights with the Senior Influencer Manager, marketing leadership, and cross‑functional partners.
Drive robust test‑and‑learn strategies to maximize effectiveness; present findings to the Senior Influencer Manager.
Continuously monitor industry trends, consumer behavior, and competitor activity to keep the brand at the forefront of influencer marketing.
Qualifications
Bachelor’s degree in Marketing, Advertising, or related field, or equivalent experience.
5+ years of experience in influencer marketing, preferably for large lifestyle/fashion brands.
3+ years of experience with program development/management, with influencer or ambassador programs preferred.
Experience managing an external agency vendor/partner preferred.
Existing relationships with relevant influencers expected.
High level of critical thinking, curiosity, and ability to balance multiple projects.
Proven ability to analyze abstract data to build comprehensive performance stories.
Strong project management skills (timeline development, budgeting).
Collaborative team player able to rally cross‑functional teammates.
Strong relationship development, and written/verbal communication skills. High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e‑comm, direct, CRM, PR, activation/events, in‑store, etc.).
Consistent engagement with marketing industry best practices (industry media, organizations/events, trend awareness). \_button Company Information Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories for kids through millennials, offering products curated for their lifestyle needs.
The company operates 750 stores under brands including Abercrombie & Fitch, YPB, abercrombie kids, Hollister, and Gilly Hicks, across North America, Europe, Asia, and the Middle East, plus e‑commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
Benefits & Perks
Incentive bonus program
401(K leai savings plan with company match
Annual company‐wide review process
Flexible spending accounts
Medical, dental and vision insurance
Life and disability insurance
Associate assistance program
Paid parental and adoption leave
Access to fertility and adoption benefits through Carrot
Access to mental health and wellness app, Headspace
Paid caregiver leave
Mobile stipend
Paid time off and one paid volunteer day per year
Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work‑from‑anywhere weeks per year)
Seven associate wellness half days per year
Merchandise discount on all brands
Opportunities for career advancement internally
Access to multiple Associate Resource Groups
Global team celebrating each individual’s uniqueness
Additional Information ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYERtenant. paralle
#J-18808-Ljbffr