amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.
we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.
we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.
having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.
The job:
The Director of Amazon will serve as the strategic owner of amika’s Amazon channel, with a core focus on brand storytelling, customer experience, and integrated growth. This role is primarily strategic and cross-functional in nature; day-to-day execution, reporting, and operational management are led by the Amazon Account Manager and agency partners. This leader will develop a long-term vision for Amazon and define how amika shows up on Amazon, ensuring the channel delivers a premium, immersive, and cohesive experience comparable to leading beauty retailers.
This leader will work deeply cross-functionally with Creative, Brand Marketing, Influencer, Affiliate, and Digital Marketing teams to design Amazon-specific strategies across content, creators, and media. They will translate amika’s brand equity into Amazon-native execution while partnering with internal teams, agencies, and the Amazon Account Manager to bring the strategy to life.
salary: $150,000 + bonus
location: hybrid. NYC preferred
What you'll do:
Amazon Roadmap + Vision
- Own the strategic roadmap for Amazon, defining the role of the channel within amika’s broader ecommerce and brand ecosystem.
- Serve as the internal subject-matter expert on Amazon, educating senior stakeholders on trends, opportunities, and the evolving role of marketplaces in beauty.
- Set the vision for how Amazon delivers a best-in-class beauty experience, aligned with amika’s presence at major beauty retailers.
- Establish success metrics beyond sales alone, including brand engagement, content performance, and new-to-brand acquisition.
- Partner with the AVP of Ecommerce on annual planning, growth targets, and long-term channel evolution.
Channel Strategy & Leadership
- Own Amazon channel P&L and strategic financial targets, with operational forecasting, reporting, and execution supported by the Amazon Account Manager.
- In partnership with the AVP, Ecommerce, define and execute the multi-year Amazon growth strategy, integrating brand initiatives, category expansion, promotions, and product roadmaps.
- Lead Amazon’s role in major brand moments, product launches, and seasonal campaigns, ensuring Amazon execution is planned in parallel with DTC and retail, not as an afterthought.
- Lead and develop the Amazon Account Manager
Brand Experience, Content & Creative Leadership
- Partner closely with Creative and Brand teams to develop Amazon-specific creative assets (PDP imagery, A+ content, video, Brand Store, seasonal storytelling).
- Own the Amazon Brand Store as a primary brand destination, ensuring it is regularly refreshed to support launches, seasonal moments, hero products, and campaigns.
- Translate brand campaigns, launches, and hero products into Amazon-native executions that maintain amika’s voice, visual identity, and storytelling depth.
- Define content standards, testing frameworks, and creative best practices to continuously elevate conversion and engagement.
- Ensure Amazon feels as intentional, premium, and immersive as Sephora, Ulta, and other key beauty retail environments.
- Partner closely with the Influencer Marketing team to build an Amazon-dedicated creator roadmap, including storefronts, shoppable content, launch activations, and evergreen programs.
Performance Marketing + Analytics
- Use competitive analysis and category insights to proactively drive innovation and defend market share.
- Partner with our agency + paid media team to optimize our Amazon Ads strategy (SP, SB, SD) and DSP, ensuring full-funnel alignment from awareness to conversion to repeat.
- Work with agency and internal partners to optimize spend efficiency across TACoS, ROAS, share of voice, and N2B acquisition.
- Build robust reporting frameworks for sales, profitability, media efficiency, and consumer behavior (N2B, repeat purchase, LTV).
Must haves:
- 8+ years of experience in ecommerce, marketplaces, or digital retail; 4+ years specifically managing Amazon or working for Amazon.
- Demonstrated success owning an Amazon P&L and scaling a 3P or hybrid business in beauty, personal care, or a similar brand-led category.
- Expertise in Amazon content optimization, media strategy, catalog management, operations, and analytics.
- Experience leading agencies, cross-functional teams, and internal direct reports.
Requirements:
- Strong strategic thinker with the ability to translate insights into actionable plans.
- Deep understanding of Amazon search, conversion drivers, retail media, and beauty consumer behavior.
- Highly analytical with strong command of Amazon data sources (Vendor Central, Brand Analytics, Ads Console, search term reports).
- Collaborative, proactive, and able to influence across departments and leadership levels.
- Thrives in a fast-paced, growth-oriented environment.
Nice to haves:
- Experience in prestige beauty or a high-growth consumer brand.
- Global Amazon marketplace experience (UK, CA, EU).
- Fluency with marketplace technologies: Perpetua, Pacvue, Helium10, ChannelAdvisor, Profitero, Stackline, etc.
Ready to apply?
Please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). A member of our team will be in touch soon!
#J-18808-Ljbffr