DailyPay
Senior Associate, B2B Digital Marketing
DailyPay, Minneapolis, Minnesota, United States, 55400
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About Us
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace. About Us
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.
The Role
The Senior Associate, B2B Digital Marketing, will be a key member of the B2B
Client Acquisition team, reporting to the Director of B2B Programs. We are seeking a
highly motivated and results-driven marketing professional with a strong specialization in
Conversion Rate Optimization CRO to join our dynamic marketing team.
This role will be instrumental in driving full-funnel lead generation and improving the overall effectiveness of our B2B website and digital marketing efforts. The ideal candidate will possess a blend of strategic thinking, analytical skills, and a passion for optimizing the user experience to maximize conversions. This individual will partner closely with our demand generation and web teams to develop and execute strategies that enhance lead capture, improve website performance, and optimize the customer journey at every stage. We are looking for a collaborative and effective communicator who thrives in a data-driven environment and is passionate about driving action and achieving measurable results.
If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.
How You Will Make An Impact
Develop and execute comprehensive CRO strategies across all digital channels, including website, Folloze landing pages, and chat with the goal of increasing conversion rates at all stages of the marketing funnel Conduct ongoing in-depth analysis of digital channels including website traffic, user behavior, and conversion funnels to identify areas for improvement Implement A/B testing to optimize channels, such as headlines, CTAs, forms, and UX/UI Partner with the market intelligence and customer advocacy teams to conduct qualitative and quantitative research to understand user pain points, uncover conversion blockers, and understand user behavior Partner with the web team to improve website personalization strategies, tailoring the user experience to specific B2B audience segments Work with our SEO consultant to drive organic traffic and improve search engine rankings Optimize chat functionality, including AI agents, to improve lead capture, customer engagement, and conversion rates
Skills Required
Conversion Rate Optimization (CRO) expertise Digital marketing or demand generation experience SEO knowledge Web Technology Acumen Project management skills Strong data analysis & marketing reporting skills Strong Communication & Collaboration
What You Bring To The Team
Bachelor's Degree or equivalent experience 3+ years of experience in B2B marketing, with a focus on digital demand generation/conversion rate optimization Highly organized, data-driven and detail oriented Strong understanding of CRO principles, best practices and tools Familiarity with Marketo, GA4, CrazyEgg, Tableau, or similar tools Experience executing digital campaigns Ability to work independently and as part of a team
What We Offer
Competitive compensation Opportunity for equity ownership Private health insurance option Employee Resource Groups Fun company outings and events Generous PTO Allowance 5% Pension contribution
Compensation Range: $73K - $98K
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Referrals increase your chances of interviewing at DailyPay by 2x Sign in to set job alerts for “Marketing Associate” roles.
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#J-18808-Ljbffr
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace. About Us
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.
The Role
The Senior Associate, B2B Digital Marketing, will be a key member of the B2B
Client Acquisition team, reporting to the Director of B2B Programs. We are seeking a
highly motivated and results-driven marketing professional with a strong specialization in
Conversion Rate Optimization CRO to join our dynamic marketing team.
This role will be instrumental in driving full-funnel lead generation and improving the overall effectiveness of our B2B website and digital marketing efforts. The ideal candidate will possess a blend of strategic thinking, analytical skills, and a passion for optimizing the user experience to maximize conversions. This individual will partner closely with our demand generation and web teams to develop and execute strategies that enhance lead capture, improve website performance, and optimize the customer journey at every stage. We are looking for a collaborative and effective communicator who thrives in a data-driven environment and is passionate about driving action and achieving measurable results.
If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.
How You Will Make An Impact
Develop and execute comprehensive CRO strategies across all digital channels, including website, Folloze landing pages, and chat with the goal of increasing conversion rates at all stages of the marketing funnel Conduct ongoing in-depth analysis of digital channels including website traffic, user behavior, and conversion funnels to identify areas for improvement Implement A/B testing to optimize channels, such as headlines, CTAs, forms, and UX/UI Partner with the market intelligence and customer advocacy teams to conduct qualitative and quantitative research to understand user pain points, uncover conversion blockers, and understand user behavior Partner with the web team to improve website personalization strategies, tailoring the user experience to specific B2B audience segments Work with our SEO consultant to drive organic traffic and improve search engine rankings Optimize chat functionality, including AI agents, to improve lead capture, customer engagement, and conversion rates
Skills Required
Conversion Rate Optimization (CRO) expertise Digital marketing or demand generation experience SEO knowledge Web Technology Acumen Project management skills Strong data analysis & marketing reporting skills Strong Communication & Collaboration
What You Bring To The Team
Bachelor's Degree or equivalent experience 3+ years of experience in B2B marketing, with a focus on digital demand generation/conversion rate optimization Highly organized, data-driven and detail oriented Strong understanding of CRO principles, best practices and tools Familiarity with Marketo, GA4, CrazyEgg, Tableau, or similar tools Experience executing digital campaigns Ability to work independently and as part of a team
What We Offer
Competitive compensation Opportunity for equity ownership Private health insurance option Employee Resource Groups Fun company outings and events Generous PTO Allowance 5% Pension contribution
Compensation Range: $73K - $98K
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Referrals increase your chances of interviewing at DailyPay by 2x Sign in to set job alerts for “Marketing Associate” roles.
United States $87,600.00-$144,000.00 1 week ago Minneapolis, MN $70,000.00-$90,000.00 19 hours ago United States $100,000.00-$125,000.00 2 weeks ago Minneapolis, MN $85,000.00-$95,000.00 1 week ago Product Marketing Manager, Clinical Decision Support (REMOTE -- USA)
Marketing Manager - Radiology Services & Technology
Edina, MN $90,000.00-$115,000.00 1 week ago Senior Manager, Industry Marketing (Payments)
Greater Minneapolis-St. Paul Area $160,000.00-$207,500.00 2 weeks ago Greater Minneapolis-St. Paul Area $175,000.00-$225,000.00 1 week ago Greater Minneapolis-St. Paul Area $122,500.00-$162,500.00 7 hours ago Greater Minneapolis-St. Paul Area $130,000.00-$170,000.00 2 hours ago Lead Technical Program Manager, Developer Marketing
Greater Minneapolis-St. Paul Area $145,000.00-$192,500.00 6 days ago Associate Director, Field Reimbursement (Rheumatology) - Great Plains
Minneapolis, MN $120,000.00-$207,000.00 2 days ago Associate Director, Field Reimbursement (Dermatology) - Upper Midwest
Minneapolis, MN $120,000.00-$207,000.00 2 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr