Circle
Join to apply for the
Principal Product Marketing Manager
role at
Circle Join to apply for the
Principal Product Marketing Manager
role at
Circle Get AI-powered advice on this job and more exclusive features. Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
What You’ll Be Part Of
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.
What You’ll Be Responsible For
As a Product Marketing Manager on Circle’s Liquidity PMM team, you’ll own the go-to-market strategy for new liquidity products and services. You’ll work closely with Product, Business Development, and Marketing teams to shape product positioning, advise roadmap priorities, and drive high-impact launches that accelerate customer adoption and engagement across financial institutions, fintechs, and corporates.
What You’ll Work On
Drive global go-to-market strategies for liquidity products including USDC, EURC, and Circle Mint. Collaborate with Product, Sales, and Marketing to craft positioning and improve product adoption. Craft compelling narratives and value propositions that differentiate Circle in the market. Lead product launch planning, execution, and cross-functional coordination. Conduct market and competitive analysis to advise strategy and product roadmap. Develop enablement materials to support Sales, Partnerships, and Customer teams. Analyze product usage and customer insights to optimize messaging and GTM tactics.
Core Requirements
What you’ll bring to Circle
10+ years of product marketing experience, with at least 2 years in fintech, payments, or crypto. Proven ability to lead product launches and execute data-informed GTM strategies. Collaboration skills across product, marketing, sales, and BD teams. Exceptional storytelling and communication skills for technical and non-technical audiences. Experience translating complex concepts into clear, compelling customer value. Comfortable working independently in fast-paced, ambiguous environments. Familiarity with blockchain infrastructure, stablecoins, and decentralized finance (DeFi). Experience supporting global markets and working with cross-regional teams. Proficiency with product analytics and customer insights tools.
Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Salary Range: 175,000 - 225,000
We are an
equal opportunity employer
and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the
E-Verify Program
in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales Referrals increase your chances of interviewing at Circle by 2x Get notified about new Product Marketing Manager jobs in
San Francisco Bay Area . United States $158,000.00-$223,000.00 2 weeks ago Sr. Product Marketing Manager, New Business Line Palo Alto, CA $150,000.00-$180,000.00 2 weeks ago Global Lifecycle Marketing Manager, Loans San Francisco, CA $108,800.00-$160,000.00 2 days ago San Francisco, CA $125,000.00-$145,000.00 2 weeks ago San Francisco, CA $170,000.00-$205,000.00 2 weeks ago San Jose, CA $120,000.00-$175,000.00 3 weeks ago Oakland, CA $120,000.00-$140,000.00 22 hours ago San Francisco Bay Area $130,000.00-$160,000.00 4 weeks ago San Francisco, CA $85,000.00-$175,000.00 2 months ago San Francisco Bay Area $100.00-$102.00 2 weeks ago San Francisco, CA $120,000.00-$170,000.00 1 day ago Redwood City, CA $100.00-$140.00 2 weeks ago Senior Director - Digital Acquisition and Revenue Marketing (Growth) San Mateo, CA $228,200.00-$327,980.00 2 weeks ago San Francisco, CA $132,000.00-$189,600.00 2 weeks ago San Francisco, CA $220,000.00-$249,000.00 3 days ago San Francisco, CA $180,000.00-$200,000.00 1 month ago Senior Growth Marketing Manager - Paid Social and ABM San Mateo, CA $120,000.00-$160,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Principal Product Marketing Manager
role at
Circle Join to apply for the
Principal Product Marketing Manager
role at
Circle Get AI-powered advice on this job and more exclusive features. Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
What You’ll Be Part Of
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.
What You’ll Be Responsible For
As a Product Marketing Manager on Circle’s Liquidity PMM team, you’ll own the go-to-market strategy for new liquidity products and services. You’ll work closely with Product, Business Development, and Marketing teams to shape product positioning, advise roadmap priorities, and drive high-impact launches that accelerate customer adoption and engagement across financial institutions, fintechs, and corporates.
What You’ll Work On
Drive global go-to-market strategies for liquidity products including USDC, EURC, and Circle Mint. Collaborate with Product, Sales, and Marketing to craft positioning and improve product adoption. Craft compelling narratives and value propositions that differentiate Circle in the market. Lead product launch planning, execution, and cross-functional coordination. Conduct market and competitive analysis to advise strategy and product roadmap. Develop enablement materials to support Sales, Partnerships, and Customer teams. Analyze product usage and customer insights to optimize messaging and GTM tactics.
Core Requirements
What you’ll bring to Circle
10+ years of product marketing experience, with at least 2 years in fintech, payments, or crypto. Proven ability to lead product launches and execute data-informed GTM strategies. Collaboration skills across product, marketing, sales, and BD teams. Exceptional storytelling and communication skills for technical and non-technical audiences. Experience translating complex concepts into clear, compelling customer value. Comfortable working independently in fast-paced, ambiguous environments. Familiarity with blockchain infrastructure, stablecoins, and decentralized finance (DeFi). Experience supporting global markets and working with cross-regional teams. Proficiency with product analytics and customer insights tools.
Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Salary Range: 175,000 - 225,000
We are an
equal opportunity employer
and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the
E-Verify Program
in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales Referrals increase your chances of interviewing at Circle by 2x Get notified about new Product Marketing Manager jobs in
San Francisco Bay Area . United States $158,000.00-$223,000.00 2 weeks ago Sr. Product Marketing Manager, New Business Line Palo Alto, CA $150,000.00-$180,000.00 2 weeks ago Global Lifecycle Marketing Manager, Loans San Francisco, CA $108,800.00-$160,000.00 2 days ago San Francisco, CA $125,000.00-$145,000.00 2 weeks ago San Francisco, CA $170,000.00-$205,000.00 2 weeks ago San Jose, CA $120,000.00-$175,000.00 3 weeks ago Oakland, CA $120,000.00-$140,000.00 22 hours ago San Francisco Bay Area $130,000.00-$160,000.00 4 weeks ago San Francisco, CA $85,000.00-$175,000.00 2 months ago San Francisco Bay Area $100.00-$102.00 2 weeks ago San Francisco, CA $120,000.00-$170,000.00 1 day ago Redwood City, CA $100.00-$140.00 2 weeks ago Senior Director - Digital Acquisition and Revenue Marketing (Growth) San Mateo, CA $228,200.00-$327,980.00 2 weeks ago San Francisco, CA $132,000.00-$189,600.00 2 weeks ago San Francisco, CA $220,000.00-$249,000.00 3 days ago San Francisco, CA $180,000.00-$200,000.00 1 month ago Senior Growth Marketing Manager - Paid Social and ABM San Mateo, CA $120,000.00-$160,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr