Confidential
Director Email Marketing Asset Management
Director Email Marketing Asset Management
2 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. This range is provided by Confidential. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$165,000.00/yr - $180,000.00/yr Additional compensation types
Annual Bonus Direct message the job poster from Confidential A leading global Alternatives Asset Management Firm in NYC has an opening for a Director, Email Marketing. The role will be responsible for leading email marketing, marketing automation and lead management initiatives while supporting the firms integrated digital marketing efforts (social & website). The role will involve identifying, planning, executing and reporting on all email marketing and related efforts and making recommendations for enhancements in this area of outreach. This is a collaborative position involving engagement with the distribution channels and internal marketing partners along with other key stakeholders across the firm. Major Responsibilities/Activities: Drive enhancements to the email marketing strategy and advocate for successful best practices within the organization Serve as primary point of contact with CRM team Lead ESP strategy work with the CRM team and Data team to align with overall firm Martech roadmap and strategy Work with other members of Marketing teams and Distribution to define, plan and execute email campaigns on time Continuously identify opportunities to improve email marketing and lead generation including automation, trigger marketing, drip campaigns, segmentation, link tracking (custom redirects), A/B testing, template designs, content, calls to action, etc. Monitor performance and produce standardized reports along with recommendations on an ongoing basis Conduct deep dive analysis to understand customer touch points and success across different client segments Stay abreast of the latest trends and industry tools to optimize and innovate in this space Additional Responsibilities Provide strategic counsel to internal and external stakeholders on digital marketing best practices. Drive development of new and strengthening existing high impact digital campaigns to increase engagement and drive sales. Work alongside a team to develop social and digital media campaigns and monitor performance Work to support website strategy for the firm and help integrate online platforms with other digital assets Minimum Requirements and Attributes 10 years Email Marketing Experience in Financial Services Bachelor’s degree in marketing or related field with minimum 10 years of experience Superior knowledge of email creation tools and HTML/CSS Fluency in google analytics, marketing and/or business intelligence tools Deep knowledge with email and automation platforms such as Pardot, Marketo, MailChimp, HubSpot, etc; as well as CRM tools like Salesforce Experience with Adobe photoshop or graphic design tools a plus Experience in the Financial Services/Investment Management Industry A natural self-starter and problem solver with a data-driven mentality to identify key avenues for growth and report digital data insights Scrappy, highly motivated team player ready to hustle and drive change Excellent written and interpersonal skills and ability to communicate persuasively Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing Industries Investment Management and Financial Services Referrals increase your chances of interviewing at Confidential by 2x Get notified about new Director Asset Management jobs in
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Director Email Marketing Asset Management
2 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. This range is provided by Confidential. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$165,000.00/yr - $180,000.00/yr Additional compensation types
Annual Bonus Direct message the job poster from Confidential A leading global Alternatives Asset Management Firm in NYC has an opening for a Director, Email Marketing. The role will be responsible for leading email marketing, marketing automation and lead management initiatives while supporting the firms integrated digital marketing efforts (social & website). The role will involve identifying, planning, executing and reporting on all email marketing and related efforts and making recommendations for enhancements in this area of outreach. This is a collaborative position involving engagement with the distribution channels and internal marketing partners along with other key stakeholders across the firm. Major Responsibilities/Activities: Drive enhancements to the email marketing strategy and advocate for successful best practices within the organization Serve as primary point of contact with CRM team Lead ESP strategy work with the CRM team and Data team to align with overall firm Martech roadmap and strategy Work with other members of Marketing teams and Distribution to define, plan and execute email campaigns on time Continuously identify opportunities to improve email marketing and lead generation including automation, trigger marketing, drip campaigns, segmentation, link tracking (custom redirects), A/B testing, template designs, content, calls to action, etc. Monitor performance and produce standardized reports along with recommendations on an ongoing basis Conduct deep dive analysis to understand customer touch points and success across different client segments Stay abreast of the latest trends and industry tools to optimize and innovate in this space Additional Responsibilities Provide strategic counsel to internal and external stakeholders on digital marketing best practices. Drive development of new and strengthening existing high impact digital campaigns to increase engagement and drive sales. Work alongside a team to develop social and digital media campaigns and monitor performance Work to support website strategy for the firm and help integrate online platforms with other digital assets Minimum Requirements and Attributes 10 years Email Marketing Experience in Financial Services Bachelor’s degree in marketing or related field with minimum 10 years of experience Superior knowledge of email creation tools and HTML/CSS Fluency in google analytics, marketing and/or business intelligence tools Deep knowledge with email and automation platforms such as Pardot, Marketo, MailChimp, HubSpot, etc; as well as CRM tools like Salesforce Experience with Adobe photoshop or graphic design tools a plus Experience in the Financial Services/Investment Management Industry A natural self-starter and problem solver with a data-driven mentality to identify key avenues for growth and report digital data insights Scrappy, highly motivated team player ready to hustle and drive change Excellent written and interpersonal skills and ability to communicate persuasively Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing Industries Investment Management and Financial Services Referrals increase your chances of interviewing at Confidential by 2x Get notified about new Director Asset Management jobs in
New York City Metropolitan Area . New York City Metropolitan Area $165,000.00-$170,000.00 3 weeks ago New York City Metropolitan Area $130,000.00-$175,000.00 2 weeks ago New York, NY $280,000.00-$350,000.00 1 week ago New York City Metropolitan Area $200,000.00-$240,000.00 2 weeks ago New York, NY $225,000.00-$295,000.00 1 week ago New York, NY $350,000.00-$385,000.00 2 weeks ago New York City Metropolitan Area 3 weeks ago New York, NY $160,000.00-$170,000.00 2 weeks ago New York, NY $200,000.00-$225,000.00 2 weeks ago Senior Vice President, Performance Marketing & eCommerce
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New York, NY $130,000.00-$205,000.00 1 week ago New York, NY $163,875.00-$273,125.00 4 days ago New York, NY $180,000.00-$220,000.00 1 week ago New York, NY $200,000.00-$225,000.00 1 month ago New York, NY $255,000.00-$290,000.00 3 days ago New York, NY $200,000.00-$240,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr