DBV Technologies
Director/Senior Director, Consumer Marketing
DBV Technologies, Trenton, New Jersey, United States
Description :
The Director/Senior Director, Consumer Marketing will shape an insights-driven Consumer marketing strategy and creative campaign that drives Consumer behavior change and Viaskin Peanut market performance ensure consistent, on-strategy Viaskin Peanut brand messages are delivered to Consumers build an end-to-end Viaskin Peanut family support ecosystem to optimize the patient experience translate insights into brand, digital communications, product and commercial strategies to drive actions across teams manage two direct reports who will drive omnichannel tactical planning and execution to optimize Consumer engagement partner cross-functionally, and with external partners, to drive successful launch uptake with Consumers lead post-launch refinement of Consumer strategy and messaging based on customer insights, analytics, and new clinical data Optimize digital touchpoints (website, automation tools) to increase traffic flow Leverage analytics to monitor performance and improve ROI Location
: in Warren NJ office -3 days a week onsite
Skills :
The ideal candidate will have Recent launch expertise in high-performing consumer-driven brands; pediatric and/or food allergy launch experience is a plus Previous pharma or biotech experience essential Significant experience leading marketing initiatives and driving brand performance Strategic thinker with ability to direct tactical execution Demonstrated experience in utilizing data, insights, and analytics to optimize marketing performance and achieve brand/corporate objectives Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Medical Affairs, Sales, Managed Markets, Regulatory, Legal and Compliance Behavioral skills : Curiosity: Keep on exploring uncharted territories. Always ask “why?” and more importantly “why not?”, Courage: Take smart risks, mentor each other to always do better & be accountable for our choices, our opinions, and our actions, Collaboration: Teamwork and spirit. Support each other and be equally involved in the achievement of our common goals, Credibility: Be transparent, follow through and build trust. Educate ourselves about our unique technology. Compensation range for this role$$ 195-210K -25% bonus -Vac days 15
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The Director/Senior Director, Consumer Marketing will shape an insights-driven Consumer marketing strategy and creative campaign that drives Consumer behavior change and Viaskin Peanut market performance ensure consistent, on-strategy Viaskin Peanut brand messages are delivered to Consumers build an end-to-end Viaskin Peanut family support ecosystem to optimize the patient experience translate insights into brand, digital communications, product and commercial strategies to drive actions across teams manage two direct reports who will drive omnichannel tactical planning and execution to optimize Consumer engagement partner cross-functionally, and with external partners, to drive successful launch uptake with Consumers lead post-launch refinement of Consumer strategy and messaging based on customer insights, analytics, and new clinical data Optimize digital touchpoints (website, automation tools) to increase traffic flow Leverage analytics to monitor performance and improve ROI Location
: in Warren NJ office -3 days a week onsite
Skills :
The ideal candidate will have Recent launch expertise in high-performing consumer-driven brands; pediatric and/or food allergy launch experience is a plus Previous pharma or biotech experience essential Significant experience leading marketing initiatives and driving brand performance Strategic thinker with ability to direct tactical execution Demonstrated experience in utilizing data, insights, and analytics to optimize marketing performance and achieve brand/corporate objectives Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Medical Affairs, Sales, Managed Markets, Regulatory, Legal and Compliance Behavioral skills : Curiosity: Keep on exploring uncharted territories. Always ask “why?” and more importantly “why not?”, Courage: Take smart risks, mentor each other to always do better & be accountable for our choices, our opinions, and our actions, Collaboration: Teamwork and spirit. Support each other and be equally involved in the achievement of our common goals, Credibility: Be transparent, follow through and build trust. Educate ourselves about our unique technology. Compensation range for this role$$ 195-210K -25% bonus -Vac days 15
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