Adweek
Senior Analyst, Media Measurement (Walgreens Advertising Group)
Adweek, Deerfield, Illinois, United States, 60063
The Walgreens Advertising Group (WAG) is seeking a strategic and detail-oriented Senior Analyst, Media Measurement & Analytics to join our growing team. In this role, you will be responsible for evaluating the performance of retail media campaigns across onsite and offsite environments, leveraging Walgreens' rich first-party data to drive measurable outcomes for brand partners. You’ll collaborate cross-functionally with sales, product, and insights teams to develop robust measurement frameworks, create actionable reporting, and surface insights that influence investment decisions and campaign optimizations. This is a unique opportunity to shape the analytics engine behind one of the fastest-growing retail media networks in the country.
Job Responsibilities
Performs, develops and implements operational activities that impact important components / processes of the specified Customer Loyalty & Insights work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing & promotion and/or consumer research such as:
Developing and executing assigned high profile plans/programs to enhance/maximize consumer awareness, market share and support specified initiatives
Engaging and developing analysis for Interpretation of results and analyzing trends
Reviewing alignment of functional area strategies with assumed outcomes
Monitoring strategies of functional area and recommending / implementing adjustments
Contributing in planning and implementing a broad range of activities to meet objectives
Developing tactical plans
Preparing related program budgets
Participating in development of programs that establish and enhance standards
Identifying and establishing relationships with internal/external partners
Ensures that problematic issues for key initiatives are tracked, summarized and presented to management
Anticipates and prevents problems and roadblocks before they occur
Collaborates and shares information cross-functionally to improve workflow processes and operational efficiencies
Interacts with internal and external peers and management to share highly complex information related to areas of expertise and/or to gain acceptance of new or enhanced business solutions/initiatives
Performs as subject matter advisor to specified area of responsibility and constructively challenges current methods to identify areas of improvement, support established standards and deliver improved results
May design specifications of assigned initiatives and may lead in implementation
Become actively involved, as required, to meet schedules and resolve problems
Identifies opportunities and makes appropriate recommendations to improve processes and/or operating efficiencies
May perform as customer advocate
Works on variable-sized project and may lead some project work streams, as necessary
Ensures project initiatives are completed within budget and on time to meet business units’ needs
Communicates effectively and tailors communications appropriately to different audiences
Builds knowledge and understanding of the specified area and works with internal/external resources to build confidence in partners and build own abilities within area of responsibility
Mentors less experienced team members
May participate in teaching and training members of the work team
About Walgreens Founded in 1901, Walgreens (www.walgreens.com) has a storied heritage of caring for communities for generations and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
Walgreens is the flagship U.S. brand of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader. Its retail locations are a critical point of access and convenience in thousands of communities, with Walgreens pharmacists playing a greater role as part of the healthcare system and patients care teams than ever before. Walgreens Specialty Pharmacy provides critical care and pharmacy services to millions of patients with rare disease states and complex, chronic conditions.
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits. More Company information is available at www.walgreensbootsalliance.com.
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Basic Qualifications
Bachelor’s degree and at least 1 year of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis OR High school / GED and at least 4 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis
Experience with MS Office Suite
Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates
Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions
Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines
Willing to travel up to 10% of the time for business purposes (within state and out of state)
Preferred Qualifications
Bachelor’s degree and at least 2 years of experience in the Walgreens' MARP program OR a Bachelor's degree and at least 3 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis OR High school / GED and at least 6 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis
Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives)
Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors
Experience identifying operational issues and recommending and implementing strategies to resolve problems
At least 1 year with any of the following: Circana, Adobe, APT, PowerBI, SQL strongly preferred
Salary Range:
$79300 - $127000 / Salaried
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Job Responsibilities
Performs, develops and implements operational activities that impact important components / processes of the specified Customer Loyalty & Insights work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing & promotion and/or consumer research such as:
Developing and executing assigned high profile plans/programs to enhance/maximize consumer awareness, market share and support specified initiatives
Engaging and developing analysis for Interpretation of results and analyzing trends
Reviewing alignment of functional area strategies with assumed outcomes
Monitoring strategies of functional area and recommending / implementing adjustments
Contributing in planning and implementing a broad range of activities to meet objectives
Developing tactical plans
Preparing related program budgets
Participating in development of programs that establish and enhance standards
Identifying and establishing relationships with internal/external partners
Ensures that problematic issues for key initiatives are tracked, summarized and presented to management
Anticipates and prevents problems and roadblocks before they occur
Collaborates and shares information cross-functionally to improve workflow processes and operational efficiencies
Interacts with internal and external peers and management to share highly complex information related to areas of expertise and/or to gain acceptance of new or enhanced business solutions/initiatives
Performs as subject matter advisor to specified area of responsibility and constructively challenges current methods to identify areas of improvement, support established standards and deliver improved results
May design specifications of assigned initiatives and may lead in implementation
Become actively involved, as required, to meet schedules and resolve problems
Identifies opportunities and makes appropriate recommendations to improve processes and/or operating efficiencies
May perform as customer advocate
Works on variable-sized project and may lead some project work streams, as necessary
Ensures project initiatives are completed within budget and on time to meet business units’ needs
Communicates effectively and tailors communications appropriately to different audiences
Builds knowledge and understanding of the specified area and works with internal/external resources to build confidence in partners and build own abilities within area of responsibility
Mentors less experienced team members
May participate in teaching and training members of the work team
About Walgreens Founded in 1901, Walgreens (www.walgreens.com) has a storied heritage of caring for communities for generations and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
Walgreens is the flagship U.S. brand of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader. Its retail locations are a critical point of access and convenience in thousands of communities, with Walgreens pharmacists playing a greater role as part of the healthcare system and patients care teams than ever before. Walgreens Specialty Pharmacy provides critical care and pharmacy services to millions of patients with rare disease states and complex, chronic conditions.
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits. More Company information is available at www.walgreensbootsalliance.com.
#LI-CB1
Basic Qualifications
Bachelor’s degree and at least 1 year of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis OR High school / GED and at least 4 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis
Experience with MS Office Suite
Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates
Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions
Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines
Willing to travel up to 10% of the time for business purposes (within state and out of state)
Preferred Qualifications
Bachelor’s degree and at least 2 years of experience in the Walgreens' MARP program OR a Bachelor's degree and at least 3 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis OR High school / GED and at least 6 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis
Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives)
Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors
Experience identifying operational issues and recommending and implementing strategies to resolve problems
At least 1 year with any of the following: Circana, Adobe, APT, PowerBI, SQL strongly preferred
Salary Range:
$79300 - $127000 / Salaried
#J-18808-Ljbffr