BaRupOn LLC
Job Summary
The
Digital Marketing Specialist
will plan, execute, and optimize digital campaigns across platforms including web, email, social media, and paid ads. This role is responsible for increasing online visibility, generating leads, and supporting branding initiatives through data-driven digital marketing strategies. The ideal candidate has strong hands-on experience with SEO, analytics, email platforms, and content management systems.
Key Responsibilities
Manage and update website content using CMS platforms (e.g., WordPress, Webflow)
Create, monitor, and optimize digital advertising campaigns (Google Ads, Meta, LinkedIn, etc.)
Execute email marketing campaigns and automated workflows
Conduct SEO audits and implement on-page and technical improvements
Track and analyze campaign KPIs using Google Analytics and other tools
Coordinate social media scheduling and campaign rollout
Support landing page creation and lead form integration
Collaborate with marketing, design, and content teams to align messaging and performance goals
Qualifications
Associate or Bachelor's degree in Marketing, Communications, or related field
2–4 years of experience in digital marketing or online advertising
Proficiency with Google Ads, Facebook/Instagram Ads Manager, Mailchimp or similar
Experience with SEO tools (e.g., SEMrush, Moz, or Ahrefs) and web analytics
Strong understanding of digital trends, A/B testing, and optimization best practices
Solid writing and content editing skills for digital platforms
Preferred Skills
Experience in B2B, energy, infrastructure, or technology sectors
Graphic design or video editing familiarity (Canva, Adobe Suite)
CRM and marketing automation knowledge (HubSpot, Zoho, etc.)
Benefits
Health, dental, and vision insurance
401(k) with employer match
Paid time off and company holidays
Growth path to senior digital or performance marketing roles
Creative and strategic freedom in a high-impact role
Digital Marketing Specialist
will plan, execute, and optimize digital campaigns across platforms including web, email, social media, and paid ads. This role is responsible for increasing online visibility, generating leads, and supporting branding initiatives through data-driven digital marketing strategies. The ideal candidate has strong hands-on experience with SEO, analytics, email platforms, and content management systems.
Key Responsibilities
Manage and update website content using CMS platforms (e.g., WordPress, Webflow)
Create, monitor, and optimize digital advertising campaigns (Google Ads, Meta, LinkedIn, etc.)
Execute email marketing campaigns and automated workflows
Conduct SEO audits and implement on-page and technical improvements
Track and analyze campaign KPIs using Google Analytics and other tools
Coordinate social media scheduling and campaign rollout
Support landing page creation and lead form integration
Collaborate with marketing, design, and content teams to align messaging and performance goals
Qualifications
Associate or Bachelor's degree in Marketing, Communications, or related field
2–4 years of experience in digital marketing or online advertising
Proficiency with Google Ads, Facebook/Instagram Ads Manager, Mailchimp or similar
Experience with SEO tools (e.g., SEMrush, Moz, or Ahrefs) and web analytics
Strong understanding of digital trends, A/B testing, and optimization best practices
Solid writing and content editing skills for digital platforms
Preferred Skills
Experience in B2B, energy, infrastructure, or technology sectors
Graphic design or video editing familiarity (Canva, Adobe Suite)
CRM and marketing automation knowledge (HubSpot, Zoho, etc.)
Benefits
Health, dental, and vision insurance
401(k) with employer match
Paid time off and company holidays
Growth path to senior digital or performance marketing roles
Creative and strategic freedom in a high-impact role