Highland Educational Services
Coordinator, Digital Marketing and Communications
Highland Educational Services, Freeport, Illinois, United States, 61032
Coordinator, Digital Marketing and Communications
Highland Community College is seeking a skilled and motivated
Coordinator, Digital Marketing and Communications
to lead and optimize the College's digital marketing initiatives. This full-time position is integral to enhancing institutional efficiency and supporting strategic goals through innovative, data-driven digital campaigns, compelling content creation, and web and social media management.
Key Responsibilities: • Develops and executes targeted digital campaigns via email, social media, and web to support student recruitment and retention. • Tracks and analyzes digital campaign performance metrics to optimize engagement and assess effectiveness. • Creates and manages multimedia content, including graphics and videos, in alignment with brand messaging. • Manages and updates the College website, ensuring compliance with accessibility and legal standards. • Coordinates SEO-optimized content strategies, blog posts, and storytelling initiatives. • Oversees the College's social media strategy and daily activity across platforms. • Collaborates with digital vendors and internal departments to support marketing goals. • Stays abreast of emerging digital tools, trends, and technologies to inform strategy. • Assists with continuity of operations by supporting and serving as a backup for other team members.
What We're Looking For:
Education and Experience: • Bachelor's degree in marketing, communication, journalism, graphic design, visual arts or related field. • Three to five years of related experience. • An equivalent combination of education and experience may be considered.
Skills and Knowledge: • Proficiency in content creation across video, design, and multimedia formats. • Strong understanding of digital marketing, SEO, accessibility, and brand strategy. • Familiarity with analytics tools, web content management systems, and design software. • Skilled in managing multiple projects and deadlines in a fast-paced environment. • Ability to synthesize data and trends to drive marketing decisions. • Effective communication skills and ability to work with a diverse campus community.
Why Join Highland Community College? • Work in a collaborative and student-centered academic environment. • Become a valued member of a campus community that is committed to shaping the future of our communities by providing quality education and learning opportunities. • Professional growth opportunities.
Salary & Benefits: •
Salary Range:
$56,389 - $84,594 • Comprehensive benefits package. Details are available at www.highland.edu/employment
How to Apply:
Interested applicants should apply online at www.highland.edu/employment. Applications are not complete until the following materials are submitted: • Online application • Cover letter • Resume • Unofficial transcripts • Contact information for three professional references
For alternative application methods or questions, contact Human Resources at 815-599-3426. Applications will be accepted until the position is filled.
Equal Opportunity Employer: Highland Community College is an Equal Opportunity Employer. Applications from veterans, minorities, individuals with disabilities, and other diverse groups are strongly encouraged.
Highland Community College is seeking a skilled and motivated
Coordinator, Digital Marketing and Communications
to lead and optimize the College's digital marketing initiatives. This full-time position is integral to enhancing institutional efficiency and supporting strategic goals through innovative, data-driven digital campaigns, compelling content creation, and web and social media management.
Key Responsibilities: • Develops and executes targeted digital campaigns via email, social media, and web to support student recruitment and retention. • Tracks and analyzes digital campaign performance metrics to optimize engagement and assess effectiveness. • Creates and manages multimedia content, including graphics and videos, in alignment with brand messaging. • Manages and updates the College website, ensuring compliance with accessibility and legal standards. • Coordinates SEO-optimized content strategies, blog posts, and storytelling initiatives. • Oversees the College's social media strategy and daily activity across platforms. • Collaborates with digital vendors and internal departments to support marketing goals. • Stays abreast of emerging digital tools, trends, and technologies to inform strategy. • Assists with continuity of operations by supporting and serving as a backup for other team members.
What We're Looking For:
Education and Experience: • Bachelor's degree in marketing, communication, journalism, graphic design, visual arts or related field. • Three to five years of related experience. • An equivalent combination of education and experience may be considered.
Skills and Knowledge: • Proficiency in content creation across video, design, and multimedia formats. • Strong understanding of digital marketing, SEO, accessibility, and brand strategy. • Familiarity with analytics tools, web content management systems, and design software. • Skilled in managing multiple projects and deadlines in a fast-paced environment. • Ability to synthesize data and trends to drive marketing decisions. • Effective communication skills and ability to work with a diverse campus community.
Why Join Highland Community College? • Work in a collaborative and student-centered academic environment. • Become a valued member of a campus community that is committed to shaping the future of our communities by providing quality education and learning opportunities. • Professional growth opportunities.
Salary & Benefits: •
Salary Range:
$56,389 - $84,594 • Comprehensive benefits package. Details are available at www.highland.edu/employment
How to Apply:
Interested applicants should apply online at www.highland.edu/employment. Applications are not complete until the following materials are submitted: • Online application • Cover letter • Resume • Unofficial transcripts • Contact information for three professional references
For alternative application methods or questions, contact Human Resources at 815-599-3426. Applications will be accepted until the position is filled.
Equal Opportunity Employer: Highland Community College is an Equal Opportunity Employer. Applications from veterans, minorities, individuals with disabilities, and other diverse groups are strongly encouraged.