D.R. Horton
*D.R. Horton, Inc., the largest homebuilder in the U.S.,*was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information.
D.R. Horton, Inc. is currently looking for a
Digital Marketing Coordinator
. The right candidate will plan and coordinate marketing strategies for assigned target markets. Work closely with online and on-site sales teams, leadership teams, and internal teams to implement digital marketing plans that support revenue and volume growth.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Conduct market research, analyze benchmarks, and understand customer needs to align with strategies and digital channels
Develop and implement digital marketing roadmaps, create localized content, execute strategies for brand awareness, lead generation and achieving sales targets
Coordinate and create web content including listings, community updates and campaigns to engage and motivate targeted audiences**
Draft and schedule social media posts to maximize engagement at both hyper-local and enterprise levels
Collaborate with teams to design and execute strategic email drip campaigns to support customers through multiple touch points
Implement SEO and SEM best practices including keyword optimization and content alignment to drive web traffic and meet business objectives
Review campaign performance and generate reports for internal stakeholders using CRM dashboards
Collaborate with internal marketing teams and external vendors to ensure content is optimized and delivered effectively across all markets
Prepare and manage budget while tracking metrics including cost per lead, ROI and KPIs to measure campaign effectiveness
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Ability to work overtime
Ability to travel overnight
Education and/or Experience
Bachelor's degree in Marketing, Communications, or a related field
3 years of experience creating, developing, managing, and analyzing public-facing marketing campaigns and strategies across multiple digital channels
2 years of experience managing social media content across multiple social channels
Proficiency with MS Office and email
Preferred Qualifications
Adobe Photoshop, Illustrator, and design skills are a plus
GA4 - Google Analytics
Meta Business Manager/Suite
CRM - Microsoft Dynamics or other CRM platforms
Email marketing technology platforms
Building email marketing drip campaigns
Creating UTM codes
Copywriting - experience with writing SEO detailed descriptions
Experience with Digital Asset Management platforms
Experience with delivering branded content within corporate identity guidelines
Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
Medical, Dental and Vision
401(K)
Employee Stock Purchase Plan
Flex Spending Accounts
Life & Disability Insurance
Vacation, Sick, Personal Time and Company Holidays
Multiple Voluntary and Company provided Benefits*//*
/Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeopleToo/
Job:
* Sales
Organization:
* Home Builder
Title:
Digital Marketing Coordinator
Location:
North Carolina-Morrisville
Requisition ID:
2503192
D.R. Horton, Inc. is currently looking for a
Digital Marketing Coordinator
. The right candidate will plan and coordinate marketing strategies for assigned target markets. Work closely with online and on-site sales teams, leadership teams, and internal teams to implement digital marketing plans that support revenue and volume growth.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Conduct market research, analyze benchmarks, and understand customer needs to align with strategies and digital channels
Develop and implement digital marketing roadmaps, create localized content, execute strategies for brand awareness, lead generation and achieving sales targets
Coordinate and create web content including listings, community updates and campaigns to engage and motivate targeted audiences**
Draft and schedule social media posts to maximize engagement at both hyper-local and enterprise levels
Collaborate with teams to design and execute strategic email drip campaigns to support customers through multiple touch points
Implement SEO and SEM best practices including keyword optimization and content alignment to drive web traffic and meet business objectives
Review campaign performance and generate reports for internal stakeholders using CRM dashboards
Collaborate with internal marketing teams and external vendors to ensure content is optimized and delivered effectively across all markets
Prepare and manage budget while tracking metrics including cost per lead, ROI and KPIs to measure campaign effectiveness
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Ability to work overtime
Ability to travel overnight
Education and/or Experience
Bachelor's degree in Marketing, Communications, or a related field
3 years of experience creating, developing, managing, and analyzing public-facing marketing campaigns and strategies across multiple digital channels
2 years of experience managing social media content across multiple social channels
Proficiency with MS Office and email
Preferred Qualifications
Adobe Photoshop, Illustrator, and design skills are a plus
GA4 - Google Analytics
Meta Business Manager/Suite
CRM - Microsoft Dynamics or other CRM platforms
Email marketing technology platforms
Building email marketing drip campaigns
Creating UTM codes
Copywriting - experience with writing SEO detailed descriptions
Experience with Digital Asset Management platforms
Experience with delivering branded content within corporate identity guidelines
Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
Medical, Dental and Vision
401(K)
Employee Stock Purchase Plan
Flex Spending Accounts
Life & Disability Insurance
Vacation, Sick, Personal Time and Company Holidays
Multiple Voluntary and Company provided Benefits*//*
/Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeopleToo/
Job:
* Sales
Organization:
* Home Builder
Title:
Digital Marketing Coordinator
Location:
North Carolina-Morrisville
Requisition ID:
2503192