MeanPug Digital
We’re seeking a results-driven Backlink Outreach Specialist to help grow the online authority of our websites through strategic, ethical, and personalized link-building efforts. You’ll be responsible for identifying high-quality backlink opportunities, performing outreach, and managing communication to successfully secure links that improve SEO performance.
Requirements
Qualifications
Proven experience with backlink outreach, link building, or digital PR
Strong understanding of SEO and the importance of high-quality backlinks
Familiarity with tools like Ahrefs, Hunter.io, Pitchbox, SEMrush, BuzzStream, or similar
Excellent written communication skills and attention to detail
Ability to research effectively and think creatively to identify link targets
Organized, proactive, and self-motivated with the ability to work independently
Nice to Have
Experience working in the legal or healthcare verticals
Basic knowledge of Google Sheets and CRM systems
Familiarity with on-page SEO or technical SEO principles
Key Responsibilities
1. Link Prospecting & Opportunity Discovery Research and identify relevant, high-authority websites and pages within our target industries (e.g. legal, healthcare, professional services). Use tools like Ahrefs, SEMrush, BuzzStream, or manual methods to discover link-building opportunities such as: Resource pages Guest posting opportunities Broken link replacements Unlinked brand mentions Relevant directories or citations Local news and PR-based links 2. Contact Discovery & Vetting Locate accurate and relevant contact information (email, forms, LinkedIn) for decision-makers and web admins. Ensure outreach targets meet our quality and relevancy standards to avoid spammy or toxic backlinks. 3. Outreach Execution Draft and send personalized outreach emails with compelling value propositions tailored to each opportunity type. Manage follow-ups in a timely manner to maintain consistent communication. Track and document outreach performance (replies, positive responses, links secured). 4. Relationship Management Build long-term relationships with webmasters, journalists, bloggers, and influencers. Handle negotiations or collaboration terms (e.g. guest post content, link exchanges) with professionalism and alignment to SEO best practices. 5. Reporting & Collaboration Maintain detailed records of outreach efforts in spreadsheets or CRM tools. Collaborate with SEO and content teams to align link-building strategy with broader SEO goals. Provide weekly status reports showing number of outreach emails sent, replies received, links gained, and overall progress. Benefits It wouldn't be a startup without some perks, right?! Even though we're small, we take care of each other. That's why we offer top-shelf benefits including health, dental, and vision insurance alongside a company sponsored 401k plan with matching. Office snacks and pizza Fridays on the house, no starving artists here Flexible work schedule. Work when you want, where you want as long as s$@t gets done. Not to peer pressure you into getting a dog…but if you decide to get a new pet, MeanPug will reimburse your expenses (e.g. for shelter fees, vaccinations, etc) up to $500. While this might not cover your purebred pugadoodle, it should cover most costs for onboarding your new best friend You get a laptop, and you get a laptop! No but seriously, pick out the right machine for you when you start, brownie points for fellow Mac lovers Team outings and events. We make it a point to do something fun as a group at least a few times per year. Whether that's going out for a nice dinner or an off Broadway rendition of the Celino & Barnes breakup, we think spending time together doesn't always have to be in the office. A plant. Yeah we don't expect to win you over with this one.
Key Responsibilities
1. Link Prospecting & Opportunity Discovery Research and identify relevant, high-authority websites and pages within our target industries (e.g. legal, healthcare, professional services). Use tools like Ahrefs, SEMrush, BuzzStream, or manual methods to discover link-building opportunities such as: Resource pages Guest posting opportunities Broken link replacements Unlinked brand mentions Relevant directories or citations Local news and PR-based links 2. Contact Discovery & Vetting Locate accurate and relevant contact information (email, forms, LinkedIn) for decision-makers and web admins. Ensure outreach targets meet our quality and relevancy standards to avoid spammy or toxic backlinks. 3. Outreach Execution Draft and send personalized outreach emails with compelling value propositions tailored to each opportunity type. Manage follow-ups in a timely manner to maintain consistent communication. Track and document outreach performance (replies, positive responses, links secured). 4. Relationship Management Build long-term relationships with webmasters, journalists, bloggers, and influencers. Handle negotiations or collaboration terms (e.g. guest post content, link exchanges) with professionalism and alignment to SEO best practices. 5. Reporting & Collaboration Maintain detailed records of outreach efforts in spreadsheets or CRM tools. Collaborate with SEO and content teams to align link-building strategy with broader SEO goals. Provide weekly status reports showing number of outreach emails sent, replies received, links gained, and overall progress. Benefits It wouldn't be a startup without some perks, right?! Even though we're small, we take care of each other. That's why we offer top-shelf benefits including health, dental, and vision insurance alongside a company sponsored 401k plan with matching. Office snacks and pizza Fridays on the house, no starving artists here Flexible work schedule. Work when you want, where you want as long as s$@t gets done. Not to peer pressure you into getting a dog…but if you decide to get a new pet, MeanPug will reimburse your expenses (e.g. for shelter fees, vaccinations, etc) up to $500. While this might not cover your purebred pugadoodle, it should cover most costs for onboarding your new best friend You get a laptop, and you get a laptop! No but seriously, pick out the right machine for you when you start, brownie points for fellow Mac lovers Team outings and events. We make it a point to do something fun as a group at least a few times per year. Whether that's going out for a nice dinner or an off Broadway rendition of the Celino & Barnes breakup, we think spending time together doesn't always have to be in the office. A plant. Yeah we don't expect to win you over with this one.