HR Global Service
About the job Off-Page SEO & Outreach Specialist Our client is a digital marketing and software development company in the sports betting sector. Since 2006, we've grown to nearly 100 professionals delivering state-of-the-art products and marketing solutions for the iGaming industry.About the role:Currently hiring an Off-Page SEO & Outreach Specialist to boost organic visibility for its U.S. sports betting platforms. The specialist will focus on acquiring high-quality backlinks through white-hat strategies like digital PR, influencer outreach, and guest posting.Key Responsibilities: - Develop and execute link-building campaigns (e.g., skyscraper technique, data studies). - Identify and pitch high-authority websites in sports/gaming niches. - Build relationships with journalists, bloggers, and webmasters. - Collaborate with content teams to create linkable assets. - Analyze backlink profiles using tools like Ahrefs, SEMrush, GSC. - Monitor KPIs (domain rating, placements, response rates) and report on ROI. - Stay updated on Googles guidelines (E-E-A-T, algorithm changes). Qualifications: - 3+ years in link-building, digital PR, or off-page SEO. - Proficiency in SEO tools (Ahrefs, Moz, BuzzStream). - Strong outreach/pitching skills. - Bonus: Experience in sports betting, iGaming, or regulated industries.