MedStar Health
Communications Brand and Performance Manager
MedStar Health, Durham, North Carolina, United States, 27703
Description
The Brand and Communication Performance Manager is a crucial leadership role responsible for driving operational excellence, performance measurement, and business planning within our Brand & Communications function.
This role will oversee the development of performance frameworks, KPIs, and reporting systems, and will play a key role in strategic planning, budgeting, policy oversight, and process improvement.
Sitting at the intersection of strategy, analytics, and operations, this role will support the SVP of Brand & Communications. The manager will ensure all communication activities are data-driven, aligned with organizational goals, and future-focused. Additionally, they will champion business processes to ensure efficiency, policy compliance, and continuous improvement.
Primary Duties:
Performance Strategy & Insights
Develop and lead a comprehensive performance strategy for the team, aligning KPIs and reporting with business objectives. Create measurement frameworks and dashboards for brand awareness, campaigns, content effectiveness, media, internal communications, and reputation management. Translate data insights into actionable recommendations to inform decision-making. Strategic Planning & Budgeting
Manage the strategic planning process in collaboration with the SVP and team leaders. Lead annual budgeting, forecasting, and resource allocation, ensuring alignment with priorities and ROI. Monitor financial performance and budget adherence. Business Operations & Process Leadership
Lead operational activities to ensure efficient execution, visibility, and consistency across processes. Define, document, and improve workflows, governance, planning cycles, and reporting structures. Ensure processes comply with enterprise standards. Policy & Regulatory Monitoring
Track and manage policy and regulatory changes affecting communications, brand, or employee engagement. Collaborate with Legal, Compliance, HR, and other departments to ensure alignment with governance standards. Executive Partnership & Special Projects
Act as a trusted advisor to the SVP of Brand & Communications. Support leadership with presentations, cross-functional initiatives, and reporting. Lead special projects and transformation efforts as needed. Minimum Qualifications:
Bachelor's degree in Business, Marketing, Communications, or related field; MBA or advanced degree preferred. 10+ years of experience in performance measurement, strategic planning, or communications operations, preferably in B2B or enterprise environments, including: Business management, budgeting, and governance within marketing or communications. Expertise in dashboards and analytics tools (e.g., Power BI, Tableau, Google Analytics, Sprinklr). Experience managing strategic planning cycles and continuous improvement programs. Experience in a chief of staff or similar support role is preferred. Knowledge, Skills, and Abilities
Deep understanding of communications channels, processes, and regulations (experience with policy monitoring is a plus). Ability to operate strategically and tactically with executive presence. Strong project management and organizational skills. Excellent communication and interpersonal skills for working with teams and leadership. Ability to manage multiple priorities in a fast-paced environment. Strategic thinking, business acumen, data analysis, KPI development, process design, budget management, and executive storytelling skills. Travel Requirements:
Domestic travel: 10%
International travel: 15% Please note the rise in recruitment scams. Beware of fraudulent postings and contacts claiming to represent BioMerieux. Always verify job postings on our official careers site
https://careers.biomerieux.com/
or contact us directly at
emailprotected . BioMerieux Inc. is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status, or genetic information. Applicants must provide proof of identity and work authorization. Misrepresentation may lead to disqualification or dismissal. Reasonable accommodations are available for applicants with disabilities upon request.
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This role will oversee the development of performance frameworks, KPIs, and reporting systems, and will play a key role in strategic planning, budgeting, policy oversight, and process improvement.
Sitting at the intersection of strategy, analytics, and operations, this role will support the SVP of Brand & Communications. The manager will ensure all communication activities are data-driven, aligned with organizational goals, and future-focused. Additionally, they will champion business processes to ensure efficiency, policy compliance, and continuous improvement.
Primary Duties:
Performance Strategy & Insights
Develop and lead a comprehensive performance strategy for the team, aligning KPIs and reporting with business objectives. Create measurement frameworks and dashboards for brand awareness, campaigns, content effectiveness, media, internal communications, and reputation management. Translate data insights into actionable recommendations to inform decision-making. Strategic Planning & Budgeting
Manage the strategic planning process in collaboration with the SVP and team leaders. Lead annual budgeting, forecasting, and resource allocation, ensuring alignment with priorities and ROI. Monitor financial performance and budget adherence. Business Operations & Process Leadership
Lead operational activities to ensure efficient execution, visibility, and consistency across processes. Define, document, and improve workflows, governance, planning cycles, and reporting structures. Ensure processes comply with enterprise standards. Policy & Regulatory Monitoring
Track and manage policy and regulatory changes affecting communications, brand, or employee engagement. Collaborate with Legal, Compliance, HR, and other departments to ensure alignment with governance standards. Executive Partnership & Special Projects
Act as a trusted advisor to the SVP of Brand & Communications. Support leadership with presentations, cross-functional initiatives, and reporting. Lead special projects and transformation efforts as needed. Minimum Qualifications:
Bachelor's degree in Business, Marketing, Communications, or related field; MBA or advanced degree preferred. 10+ years of experience in performance measurement, strategic planning, or communications operations, preferably in B2B or enterprise environments, including: Business management, budgeting, and governance within marketing or communications. Expertise in dashboards and analytics tools (e.g., Power BI, Tableau, Google Analytics, Sprinklr). Experience managing strategic planning cycles and continuous improvement programs. Experience in a chief of staff or similar support role is preferred. Knowledge, Skills, and Abilities
Deep understanding of communications channels, processes, and regulations (experience with policy monitoring is a plus). Ability to operate strategically and tactically with executive presence. Strong project management and organizational skills. Excellent communication and interpersonal skills for working with teams and leadership. Ability to manage multiple priorities in a fast-paced environment. Strategic thinking, business acumen, data analysis, KPI development, process design, budget management, and executive storytelling skills. Travel Requirements:
Domestic travel: 10%
International travel: 15% Please note the rise in recruitment scams. Beware of fraudulent postings and contacts claiming to represent BioMerieux. Always verify job postings on our official careers site
https://careers.biomerieux.com/
or contact us directly at
emailprotected . BioMerieux Inc. is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status, or genetic information. Applicants must provide proof of identity and work authorization. Misrepresentation may lead to disqualification or dismissal. Reasonable accommodations are available for applicants with disabilities upon request.
#J-18808-Ljbffr