MedStar Health
As a
Brand Manager
for HARIBO of America, you will be responsible for developing long-term marketing strategies for your assigned brand(s), building differentiated market positioning, developing superior brand propositions, and executing integrated marketing plans. Within HARIBO, brand management encompasses pricing, packaging, trade merchandising, innovation pipeline, advertising, and promotion strategies. A
Brand Manager
is tasked with delivering profit, volume, and market share objectives for their assigned HARIBO brand(s). Located on-site at the HARIBO of America corporate headquarters in Rosemont, Illinois, ideal candidates will have 5+ years of "brand marketing" experience specifically within the Consumer Packaged Goods (CPG) industry, a Bachelor's Degree (MBA preferred), and extensive experience utilizing and making decisions based on IRI, Circana, Nielsen, or related syndicated data. Responsibilities: Develop long-term marketing strategies for assigned HARIBO brand(s), building differentiated market positioning, and executing integrated marketing plans. Responsible for achieving profit, volume, and market share objectives. Ensure the in-market performance of assigned brand(s) meets HARIBO's annual business plan, including brand consumption, market share, and household penetration. Utilize syndicated data (IRI, Circana, Nielsen) and other sources to gather insights on brands, categories, consumers, customers, and competitors. Provide recommendations and adjustments based on these insights. Act as the primary contact for support initiatives, tasks, and projects related to brand marketing for assigned brand(s). Partner with internal teams and external agencies, including creative agencies. Qualifications: 5+ years of experience in brand management or related roles within the CPG industry. 3+ years of experience using syndicated data sources like IRI, Circana, Nielsen, Numerator, SPINS. Bachelor's Degree in Marketing, Business Administration, or related field. Preferred Qualifications: MBA or Master's Degree. Experience in FMCG industry. Experience in the candy, confectionery, or snack industry. Compensation Target salary range: $115,000 - $130,000 annually. Actual salary will depend on education, experience, skills, and location. HARIBO of America is committed to fair pay practices, equal employment opportunity, and a drug-free workplace. Employment is contingent upon post-offer drug testing. We do not discriminate based on protected categories and support accommodations for disabilities and veterans.
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Brand Manager
for HARIBO of America, you will be responsible for developing long-term marketing strategies for your assigned brand(s), building differentiated market positioning, developing superior brand propositions, and executing integrated marketing plans. Within HARIBO, brand management encompasses pricing, packaging, trade merchandising, innovation pipeline, advertising, and promotion strategies. A
Brand Manager
is tasked with delivering profit, volume, and market share objectives for their assigned HARIBO brand(s). Located on-site at the HARIBO of America corporate headquarters in Rosemont, Illinois, ideal candidates will have 5+ years of "brand marketing" experience specifically within the Consumer Packaged Goods (CPG) industry, a Bachelor's Degree (MBA preferred), and extensive experience utilizing and making decisions based on IRI, Circana, Nielsen, or related syndicated data. Responsibilities: Develop long-term marketing strategies for assigned HARIBO brand(s), building differentiated market positioning, and executing integrated marketing plans. Responsible for achieving profit, volume, and market share objectives. Ensure the in-market performance of assigned brand(s) meets HARIBO's annual business plan, including brand consumption, market share, and household penetration. Utilize syndicated data (IRI, Circana, Nielsen) and other sources to gather insights on brands, categories, consumers, customers, and competitors. Provide recommendations and adjustments based on these insights. Act as the primary contact for support initiatives, tasks, and projects related to brand marketing for assigned brand(s). Partner with internal teams and external agencies, including creative agencies. Qualifications: 5+ years of experience in brand management or related roles within the CPG industry. 3+ years of experience using syndicated data sources like IRI, Circana, Nielsen, Numerator, SPINS. Bachelor's Degree in Marketing, Business Administration, or related field. Preferred Qualifications: MBA or Master's Degree. Experience in FMCG industry. Experience in the candy, confectionery, or snack industry. Compensation Target salary range: $115,000 - $130,000 annually. Actual salary will depend on education, experience, skills, and location. HARIBO of America is committed to fair pay practices, equal employment opportunity, and a drug-free workplace. Employment is contingent upon post-offer drug testing. We do not discriminate based on protected categories and support accommodations for disabilities and veterans.
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