Lakeland Regional Health-Florida
Content Strategy Manager
Lakeland Regional Health-Florida, Lakeland, Florida, United States, 33809
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Lakeland Regional Health-Florida provided pay range
This range is provided by Lakeland Regional Health-Florida. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$81,390.40/yr - $101,732.80/yr Lakeland Regional Health is a leading medical center located in Central Florida. With a legacy spanning over a century, we have been dedicated to serving our community with excellence in healthcare. As the only Level 2 Trauma center for Polk, Highlands, and Hardee counties, and the second busiest Emergency Department in the US, we are committed to providing high-quality care to our diverse patient population. Our facility is licensed for 910 beds and handles over 200,000 emergency room visits annually, along with 49,000 inpatient admissions, 21,000 surgical cases, 4,000 births, and 101,000 outpatient visits. Lakeland Regional Health is currently seeking motivated individuals to join our team in various entry-level positions. Whether you're starting your career in healthcare or seeking new opportunities to make a difference, we have roles available across our primary and specialty clinics, urgent care centers, and upcoming standalone Emergency Department. With over 7,000 employees, Lakeland Regional Health offers a supportive work environment where you can thrive and grow professionally. Work Hours per Biweekly Pay Period:
80.00 Shift : Monday - Friday Pay Rate : Min $81,390.40 Mid $101,732.80 Position Summary The Manager of Content Strategy oversees day-to-day content and communications advertised to the community in alignment with Marketing strategic plans, including social media, marketing campaigns, and internal/external communications. The Manager of Content Strategy will also write and create corporate communications for internal messaging and community advocacy opportunities. The Manager will also assist alongside the AVP of Marketing and Communications and the Communications Strategist with media inquiries, press releases, and earned media opportunities. Alongside AVP of Marketing and Communications, assist in implementing emergency and crisis communications efforts. Position Responsibilities People At The Heart Of All That We Do Fosters an inclusive and engaged environment through teamwork and collaboration. Ensures patients and families have the best possible experiences across the continuum of care. Communicates appropriately with patients, families, team members, and our community in a manner that treasures all people as uniquely created. Safety And Performance Improvement Behaves in a mindful manner focused on self, patient, visitor, and team safety. Demonstrates accountability and commitment to quality work. Participates actively in process improvement and adoption of standard work. Stewardship Demonstrates responsible use of LRH's resources including people, finances, equipment and facilities. Knows and adheres to organizational and department policies and procedures. Manager Capabilities Demonstrates accountability for overall departmental operations and/or organization-wide functional responsibilities within the system to support achievement of organizational priorities. Coaches team leaders, direct reports and team members to create a productive work environment. Creates a high performing team by building strong relationships, mobilizing others to action and effectively leveraging the talent of their team. Manages and supports conflict/issues resolution implementing appropriate corrective actions, improvement plans and regular performance evaluations. Demonstrates capacity to manage change resistance and break down barriers to effective improvement and transformation. Serves as a mentor for a healthy and safe culture to advance system, department and service experience. People At The Heart Of All We Do Fosters an inclusive and engaged environment through teamwork and collaboration. Ensures patients and families have the best possible experiences across the continuum of care. Communicates appropriately with patients, families, team members, and our community in a manner that treasures all people as uniquely created. Safety And Performance Improvement Behaves in a mindful manner focused on self, patient, visitor, and team safety. Demonstrates accountability and commitment to quality work. Participates actively in process improvement and adoption of standard work. Stewardship Demonstrates responsible use of LRH's resources including people, finances, equipment and facilities. Knows and adheres to organizational and department policies and procedures. With AVP of Marketing and Communications, manage the overall content that is both delivered to the community through advertising efforts and delivered internally. Write, edit and distribute timely, press releases, media alerts, press kits, and related public information materials. Oversee video production and manage media producer position. Manage any freelance content projects. Manage and oversee all social media content, and supervise the Communications Strategist alongside the AVP of Marketing and Communications. Provide media relations support after regular business hours on an on-call basis. Oversee the info@mylrh.org general email account, ensuring patients’ inquiries are answered or escalated in a timely manner. Assist in the implementation of emergency and crisis communications efforts during regular business hours, and after hours on an on-call basis. Write internal executive messaging including team emails, management emails, board memos and CEO updates as needed. Assist in the development and coordination of special events such as news conferences, grand openings and new service line launches, including virtual events, as assigned. Assist in reviewing and editing communications drafted by others to ensure messaging is consistent with tone and branding and is grammatically correct. Track and maintain archives of key messages and materials related to public outreach. Track, evaluate, document and share media hits and mentions with leadership. Possesses excellent verbal and written communication skills. Possesses excellent editing and proofreading skills. Demonstrates excellent time management skills with the ability to manage multiple projects on a deadline at one time with quality and efficiency. Self-starter with the ability to forge relationships and add value to the communication team. Has a positive attitude, is proactive in promoting the Habitat mission, and is eager to excel in all undertakings. Demonstrates professionalism, poise and confidence participating in a variety of client-facing situations. Possesses knowledge of Microsoft Word, Adobe software, Asana and a willingness to learn and a professional disposition. Nonessential: Proficiency in Microsoft Office Suite and Adobe Creative Suite and in organizational communication tools such as SharePoint, OneDrive, Asana and Slack. Qualifications & Experience Communications, Public Relations, Journalism. Additional experience may be substituted on a year-for-year basis for up to four (4) years. Portfolio with creative writing samples Other information: Experience Essential: At least four (4) years of experience in responding to media requests, producing news releases, developing briefing materials and executive communication, and implementing public relations and internal communications strategies. Experience Preferred: Knowledge and experience in a healthcare environment. Certifications Essential: Per department or hospital requirements and relevant policies Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Management and Marketing Industries Hospitals and Health Care Referrals increase your chances of interviewing at Lakeland Regional Health-Florida by 2x Inferred from the description for this job
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This range is provided by Lakeland Regional Health-Florida. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$81,390.40/yr - $101,732.80/yr Lakeland Regional Health is a leading medical center located in Central Florida. With a legacy spanning over a century, we have been dedicated to serving our community with excellence in healthcare. As the only Level 2 Trauma center for Polk, Highlands, and Hardee counties, and the second busiest Emergency Department in the US, we are committed to providing high-quality care to our diverse patient population. Our facility is licensed for 910 beds and handles over 200,000 emergency room visits annually, along with 49,000 inpatient admissions, 21,000 surgical cases, 4,000 births, and 101,000 outpatient visits. Lakeland Regional Health is currently seeking motivated individuals to join our team in various entry-level positions. Whether you're starting your career in healthcare or seeking new opportunities to make a difference, we have roles available across our primary and specialty clinics, urgent care centers, and upcoming standalone Emergency Department. With over 7,000 employees, Lakeland Regional Health offers a supportive work environment where you can thrive and grow professionally. Work Hours per Biweekly Pay Period:
80.00 Shift : Monday - Friday Pay Rate : Min $81,390.40 Mid $101,732.80 Position Summary The Manager of Content Strategy oversees day-to-day content and communications advertised to the community in alignment with Marketing strategic plans, including social media, marketing campaigns, and internal/external communications. The Manager of Content Strategy will also write and create corporate communications for internal messaging and community advocacy opportunities. The Manager will also assist alongside the AVP of Marketing and Communications and the Communications Strategist with media inquiries, press releases, and earned media opportunities. Alongside AVP of Marketing and Communications, assist in implementing emergency and crisis communications efforts. Position Responsibilities People At The Heart Of All That We Do Fosters an inclusive and engaged environment through teamwork and collaboration. Ensures patients and families have the best possible experiences across the continuum of care. Communicates appropriately with patients, families, team members, and our community in a manner that treasures all people as uniquely created. Safety And Performance Improvement Behaves in a mindful manner focused on self, patient, visitor, and team safety. Demonstrates accountability and commitment to quality work. Participates actively in process improvement and adoption of standard work. Stewardship Demonstrates responsible use of LRH's resources including people, finances, equipment and facilities. Knows and adheres to organizational and department policies and procedures. Manager Capabilities Demonstrates accountability for overall departmental operations and/or organization-wide functional responsibilities within the system to support achievement of organizational priorities. Coaches team leaders, direct reports and team members to create a productive work environment. Creates a high performing team by building strong relationships, mobilizing others to action and effectively leveraging the talent of their team. Manages and supports conflict/issues resolution implementing appropriate corrective actions, improvement plans and regular performance evaluations. Demonstrates capacity to manage change resistance and break down barriers to effective improvement and transformation. Serves as a mentor for a healthy and safe culture to advance system, department and service experience. People At The Heart Of All We Do Fosters an inclusive and engaged environment through teamwork and collaboration. Ensures patients and families have the best possible experiences across the continuum of care. Communicates appropriately with patients, families, team members, and our community in a manner that treasures all people as uniquely created. Safety And Performance Improvement Behaves in a mindful manner focused on self, patient, visitor, and team safety. Demonstrates accountability and commitment to quality work. Participates actively in process improvement and adoption of standard work. Stewardship Demonstrates responsible use of LRH's resources including people, finances, equipment and facilities. Knows and adheres to organizational and department policies and procedures. With AVP of Marketing and Communications, manage the overall content that is both delivered to the community through advertising efforts and delivered internally. Write, edit and distribute timely, press releases, media alerts, press kits, and related public information materials. Oversee video production and manage media producer position. Manage any freelance content projects. Manage and oversee all social media content, and supervise the Communications Strategist alongside the AVP of Marketing and Communications. Provide media relations support after regular business hours on an on-call basis. Oversee the info@mylrh.org general email account, ensuring patients’ inquiries are answered or escalated in a timely manner. Assist in the implementation of emergency and crisis communications efforts during regular business hours, and after hours on an on-call basis. Write internal executive messaging including team emails, management emails, board memos and CEO updates as needed. Assist in the development and coordination of special events such as news conferences, grand openings and new service line launches, including virtual events, as assigned. Assist in reviewing and editing communications drafted by others to ensure messaging is consistent with tone and branding and is grammatically correct. Track and maintain archives of key messages and materials related to public outreach. Track, evaluate, document and share media hits and mentions with leadership. Possesses excellent verbal and written communication skills. Possesses excellent editing and proofreading skills. Demonstrates excellent time management skills with the ability to manage multiple projects on a deadline at one time with quality and efficiency. Self-starter with the ability to forge relationships and add value to the communication team. Has a positive attitude, is proactive in promoting the Habitat mission, and is eager to excel in all undertakings. Demonstrates professionalism, poise and confidence participating in a variety of client-facing situations. Possesses knowledge of Microsoft Word, Adobe software, Asana and a willingness to learn and a professional disposition. Nonessential: Proficiency in Microsoft Office Suite and Adobe Creative Suite and in organizational communication tools such as SharePoint, OneDrive, Asana and Slack. Qualifications & Experience Communications, Public Relations, Journalism. Additional experience may be substituted on a year-for-year basis for up to four (4) years. Portfolio with creative writing samples Other information: Experience Essential: At least four (4) years of experience in responding to media requests, producing news releases, developing briefing materials and executive communication, and implementing public relations and internal communications strategies. Experience Preferred: Knowledge and experience in a healthcare environment. Certifications Essential: Per department or hospital requirements and relevant policies Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Management and Marketing Industries Hospitals and Health Care Referrals increase your chances of interviewing at Lakeland Regional Health-Florida by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified about new Strategy Manager jobs in
Lakeland, FL . Lakeland, FL $95,000.00-$143,000.00 5 days ago Business Development Manager - Winston, NC
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Lakeland, FL $55,000.00-$65,000.00 3 weeks ago Director of Payer Strategy & Contracting
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Thonotosassa, FL $77,515.00-$104,645.00 1 day ago Strategic Resourcing Consultant - Telco & Media
Lakeland, FL $80,000.00-$90,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr