Bank of Utah
Join to apply for the
Marketing Intelligence Specialist
role at
Bank of Utah 1 week ago Be among the first 25 applicants Join to apply for the
Marketing Intelligence Specialist
role at
Bank of Utah Get AI-powered advice on this job and more exclusive features. Hello! I am Cherie Hanson, SVP, Marketing and Communications at the Bank of Utah. Founded in 1952, Bank of Utah is one of Utah's largest, privately owned community banks. Nasdaq ranked us Best Bank in Utah for 2025! Here we strive to unlock the potential of our team members, clients, and community. We act with integrity in every decision, build trust through every interaction, and exceed expectations at every opportunity. We seek to responsibly create lasting prosperity today and for generations to come.
We are currently looking for a Marketing Intelligence Specialist to work Monday - Friday at our Branch located at 2605 Washington Blvd. Ogden, UT. The Marketing Intelligence Specialist drives the data strategy behind the bank’s marketing efforts-turning customer insights, performance analytics and market trends into actions that deliver business results. This role collaborates with the enterprise data team but is fully integrated into the marketing department, serving as a strategic partner in campaign planning, targeting and optimizing.
Qualifications
Bachelor’s degree in Business Analytics, Marketing, Finance, Statistics, or related field. 3-5 years of experience in a data-driven role, ideally in a marketing or financial services context. Proficiency with Tableau or other data visualization platforms. Strong understanding of campaign tracking, customer segmentation, and marketing performance metrics. Excellent communication and data storytelling skills.
Preferred Experience
Background in banking or a regulated industry. Familiarity with campaign platforms such as RSS, Salesforce, or email tools. Working knowledge of SQL or other data querying tools. Comfortable collaborating across data, marketing and business line tea.
Benefits Of Working With Us
Bank of Utah's comprehensive benefits package includes:
Great work-life balance, with a Monday-Friday schedule Competitive pay and benefits, including medical, dental and vision plans 401(k) plan and match up to 5 percent in our employee stock ownership program (eligibility requirements must be met) 12 paid bank holidays + paid time off, including paid parental leave Volunteer opportunities to make a difference in the communities where you work and live Awards and recognition to celebrate you and your colleagues for living the bank's values
Regular Duties And Responsibilities
Customer & Campaign Insights
Analyze marketing campaign performance and calculate ROI across channels and product lines. Segment customers based on behavior, lifecycle stage, and profitability to support personalized targeting. Help maintain the marketing calendar and support performance tracking for email, RSS campaigns, and other media.
Banking-Focused Data Strategy
Evaluate customer trends, account usage and product penetration to guide marketing priorities. Provide reporting and insights that improve product-level profitability and campaign targeting. Work with enterprise data team to access, validate and use customer and financial data specific to marketing needs.
Market Research & Surveys
Conduct and analyze surveys, competitive benchmarking and market opportunity studies. Use insights to support go-to-market strategy and optimize local or digital campaigns.
Business Intelligence & Visualization
Build and maintain dashboards using Tableau (or similar BI tools) to report key KPIs. Present findings to stakeholders in a clear, actionable way that supports decision-making Lead Google Analytics strategy, reporting and dashboard development to evaluate website performance and campaign impact. Use data to drive recommendations for UX improvements and content adjustments. Manage paid search execution, coordinating with agency partners if applicable. Monitor campaign performance and provide optimization recommendations to the broader team.
Cross-Functional Collaboration
Collaborate with the Digital Banking team to ensure seamless integration and user experience across online banking tools and platforms. Act as a digital liaison across IT, Compliance, and Business Line teams The wage listed is within the range associated with this position. Actual compensation will be based on qualifications and experience.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Banking Referrals increase your chances of interviewing at Bank of Utah by 2x Sign in to set job alerts for “Marketing Intelligence Specialist” roles.
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Marketing Intelligence Specialist
role at
Bank of Utah 1 week ago Be among the first 25 applicants Join to apply for the
Marketing Intelligence Specialist
role at
Bank of Utah Get AI-powered advice on this job and more exclusive features. Hello! I am Cherie Hanson, SVP, Marketing and Communications at the Bank of Utah. Founded in 1952, Bank of Utah is one of Utah's largest, privately owned community banks. Nasdaq ranked us Best Bank in Utah for 2025! Here we strive to unlock the potential of our team members, clients, and community. We act with integrity in every decision, build trust through every interaction, and exceed expectations at every opportunity. We seek to responsibly create lasting prosperity today and for generations to come.
We are currently looking for a Marketing Intelligence Specialist to work Monday - Friday at our Branch located at 2605 Washington Blvd. Ogden, UT. The Marketing Intelligence Specialist drives the data strategy behind the bank’s marketing efforts-turning customer insights, performance analytics and market trends into actions that deliver business results. This role collaborates with the enterprise data team but is fully integrated into the marketing department, serving as a strategic partner in campaign planning, targeting and optimizing.
Qualifications
Bachelor’s degree in Business Analytics, Marketing, Finance, Statistics, or related field. 3-5 years of experience in a data-driven role, ideally in a marketing or financial services context. Proficiency with Tableau or other data visualization platforms. Strong understanding of campaign tracking, customer segmentation, and marketing performance metrics. Excellent communication and data storytelling skills.
Preferred Experience
Background in banking or a regulated industry. Familiarity with campaign platforms such as RSS, Salesforce, or email tools. Working knowledge of SQL or other data querying tools. Comfortable collaborating across data, marketing and business line tea.
Benefits Of Working With Us
Bank of Utah's comprehensive benefits package includes:
Great work-life balance, with a Monday-Friday schedule Competitive pay and benefits, including medical, dental and vision plans 401(k) plan and match up to 5 percent in our employee stock ownership program (eligibility requirements must be met) 12 paid bank holidays + paid time off, including paid parental leave Volunteer opportunities to make a difference in the communities where you work and live Awards and recognition to celebrate you and your colleagues for living the bank's values
Regular Duties And Responsibilities
Customer & Campaign Insights
Analyze marketing campaign performance and calculate ROI across channels and product lines. Segment customers based on behavior, lifecycle stage, and profitability to support personalized targeting. Help maintain the marketing calendar and support performance tracking for email, RSS campaigns, and other media.
Banking-Focused Data Strategy
Evaluate customer trends, account usage and product penetration to guide marketing priorities. Provide reporting and insights that improve product-level profitability and campaign targeting. Work with enterprise data team to access, validate and use customer and financial data specific to marketing needs.
Market Research & Surveys
Conduct and analyze surveys, competitive benchmarking and market opportunity studies. Use insights to support go-to-market strategy and optimize local or digital campaigns.
Business Intelligence & Visualization
Build and maintain dashboards using Tableau (or similar BI tools) to report key KPIs. Present findings to stakeholders in a clear, actionable way that supports decision-making Lead Google Analytics strategy, reporting and dashboard development to evaluate website performance and campaign impact. Use data to drive recommendations for UX improvements and content adjustments. Manage paid search execution, coordinating with agency partners if applicable. Monitor campaign performance and provide optimization recommendations to the broader team.
Cross-Functional Collaboration
Collaborate with the Digital Banking team to ensure seamless integration and user experience across online banking tools and platforms. Act as a digital liaison across IT, Compliance, and Business Line teams The wage listed is within the range associated with this position. Actual compensation will be based on qualifications and experience.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Banking Referrals increase your chances of interviewing at Bank of Utah by 2x Sign in to set job alerts for “Marketing Intelligence Specialist” roles.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr