UncommonGoods
Uncommon Goods is looking for a sharp, strategic, and imaginative
Performance Creative Strategist
to evolve how we promote our products across paid social and emerging digital marketing channels. About the Role This is a new and highly visible role, ideal for someone who thrives at the intersection of performance marketing, brand storytelling, and social media trends. You’ll be tasked with building and scaling our creative strategy function from the ground up, crafting bold concepts and high-performing content that converts. You’ll collaborate closely with our internal creative, marketing, and merchandising teams, as well as external creators, influencers, and agencies, to drive campaign performance across platforms such as Meta, TikTok, Pinterest, AppLovin, and others. This hybrid role involves working on-site at our waterfront Brooklyn location two days a week. It reports to our Chief Marketing & Analytics Officer while workingclosely with our Marketing Manager. This is an individual contributor role with high ownership and opportunity for growth. What You’ll Do Lead the creative strategy for paid social and digital campaigns across Meta, TikTok, Pinterest, and emerging channels. Develop and manage a testing roadmap for creative concepts, messaging angles, and formats, with a focus on driving ROAS. Write clear, concise, creative briefs to guide internal and external creators, designers, and copywriters toward high-performing content. Translate customer insights, seasonal moments, product trends, and cultural relevance into big ideas and smart hypotheses. Identify and collaborate with UGC creators, influencers, and press contacts to produce authentic, high-quality content. Explore and implement AI tools to streamline the production of creative assets (e.g., copywriting assistants, video editors, image generators). Align brand storytelling with performance goals — from video ads and landing pages to campaign messaging and hooks. Collaborate with the paid social team to analyze performance and translate data into creative iteration and optimization. Stay ahead of platform trends, social storytelling formats, and content strategies that drive real action in e-commerce. Who You Are You have 2–5 years of experience in creative strategy, performance content, or paid social, preferably within e-commerce, DTC, or a creative agency. You’re skilled in creating and optimizing content for Meta and TikTok, with a clear understanding of what performs and why. You’re equal parts storyteller and strategist, able to balance brand voice with conversion goals. You have strong copy instincts; you know what makes a person stop scrolling. Bonus points if you’re comfortable owning copy end-to-end for some campaigns. You’re data-informed, not data-paralyzed; you use insights to make smart bets and move fast. You’re collaborative, curious, scrappy, and energized by testing, learning, and iterating. You stay up-to-date on creator trends, social media shifts, and emerging content formats that inspire and convert. Want to help us grow in creative, exciting ways? Join us in crafting the future of performance storytelling at Uncommon Goods. Everyone is Welcome Here At Uncommon Goods, we believe we're all out of the ordinary. That's why we're committed to making diversity, inclusion, equity, and belonging part of everything we do. We strive to make significant changes to our business, from how we find our products to how we build and cultivate our team, so we can be everyone's favorite place to work. We are an equal opportunity employer. If you would like to request any accommodation during the application process, please email people@uncommongoods.com. Company Perks Benefits:
We invest in your well-being through subsidized medical, dental, and vision insurance; in your career with free, confidential, 1-on-1 coaching; and in your future via 401K matching. You can even invest in
our
future through employee stock options. Education Subsidy:
We reimburse up to $5250 (the yearly IRS limit) of tuition for college coursework or professional training. Service:
We offer eight hours of paid time off each year for volunteering. Commuter benefits:
We offer a pretax discount for those who take public transportation (train, bus, and ferry). For those who prefer to pedal to work, we offer significantly discounted yearly Citi Bike memberships and/or will provide money to help with purchase or repair of your own bike. Team member discounts : Our team members can buy our goods at a 40% discount (and take our Uncommon Experience classes free). Work/life balance:
We offer generous paid time off, and we supplement New York State Short Term Disability for 3 weeks and New York State Paid Family Leave for 8 weeks. Casual environment:
No need to dress up—wear comfortable clothes every day. We also host occasional, fun company-wide events. Open book policy:
We share our financial results with the entire team every week in our management update email and periodically in our company-wide meeting, UncommonCo. Collaborative environment:
Whether it's a data analyst recommending products to the buyers or a warehouse manager providing the theme for an email blast, we welcome your talents and insight, wherever they apply. This is a full-time salaried position with an annual basesalary range of $90,000 - $110,000. This role is eligible for our annual performance bonus program. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf What is your desired salary? * LinkedIn Profile This role follows a hybrid work model, requiring Marketing team members to be in our Sunset Park, Brooklyn office 2 days per week. Will you be able to reliably commute to the office on those days upon starting the role? * Select... Have you ever worked for UncommonGoods? Select... If Yes, when? How did you hear about this position? * Select... If Employee Referral or Other, please specify. Are you at least 18 years or older? If no, you may be required to provide authorization to work. * Select... Are you legally eligible for employment in the United States? If offered employment, you will be required to provide documentation to verify eligibility. * Select... Will you now or in the future require sponsorship for employment visa status? * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Uncommon Goods’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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Performance Creative Strategist
to evolve how we promote our products across paid social and emerging digital marketing channels. About the Role This is a new and highly visible role, ideal for someone who thrives at the intersection of performance marketing, brand storytelling, and social media trends. You’ll be tasked with building and scaling our creative strategy function from the ground up, crafting bold concepts and high-performing content that converts. You’ll collaborate closely with our internal creative, marketing, and merchandising teams, as well as external creators, influencers, and agencies, to drive campaign performance across platforms such as Meta, TikTok, Pinterest, AppLovin, and others. This hybrid role involves working on-site at our waterfront Brooklyn location two days a week. It reports to our Chief Marketing & Analytics Officer while workingclosely with our Marketing Manager. This is an individual contributor role with high ownership and opportunity for growth. What You’ll Do Lead the creative strategy for paid social and digital campaigns across Meta, TikTok, Pinterest, and emerging channels. Develop and manage a testing roadmap for creative concepts, messaging angles, and formats, with a focus on driving ROAS. Write clear, concise, creative briefs to guide internal and external creators, designers, and copywriters toward high-performing content. Translate customer insights, seasonal moments, product trends, and cultural relevance into big ideas and smart hypotheses. Identify and collaborate with UGC creators, influencers, and press contacts to produce authentic, high-quality content. Explore and implement AI tools to streamline the production of creative assets (e.g., copywriting assistants, video editors, image generators). Align brand storytelling with performance goals — from video ads and landing pages to campaign messaging and hooks. Collaborate with the paid social team to analyze performance and translate data into creative iteration and optimization. Stay ahead of platform trends, social storytelling formats, and content strategies that drive real action in e-commerce. Who You Are You have 2–5 years of experience in creative strategy, performance content, or paid social, preferably within e-commerce, DTC, or a creative agency. You’re skilled in creating and optimizing content for Meta and TikTok, with a clear understanding of what performs and why. You’re equal parts storyteller and strategist, able to balance brand voice with conversion goals. You have strong copy instincts; you know what makes a person stop scrolling. Bonus points if you’re comfortable owning copy end-to-end for some campaigns. You’re data-informed, not data-paralyzed; you use insights to make smart bets and move fast. You’re collaborative, curious, scrappy, and energized by testing, learning, and iterating. You stay up-to-date on creator trends, social media shifts, and emerging content formats that inspire and convert. Want to help us grow in creative, exciting ways? Join us in crafting the future of performance storytelling at Uncommon Goods. Everyone is Welcome Here At Uncommon Goods, we believe we're all out of the ordinary. That's why we're committed to making diversity, inclusion, equity, and belonging part of everything we do. We strive to make significant changes to our business, from how we find our products to how we build and cultivate our team, so we can be everyone's favorite place to work. We are an equal opportunity employer. If you would like to request any accommodation during the application process, please email people@uncommongoods.com. Company Perks Benefits:
We invest in your well-being through subsidized medical, dental, and vision insurance; in your career with free, confidential, 1-on-1 coaching; and in your future via 401K matching. You can even invest in
our
future through employee stock options. Education Subsidy:
We reimburse up to $5250 (the yearly IRS limit) of tuition for college coursework or professional training. Service:
We offer eight hours of paid time off each year for volunteering. Commuter benefits:
We offer a pretax discount for those who take public transportation (train, bus, and ferry). For those who prefer to pedal to work, we offer significantly discounted yearly Citi Bike memberships and/or will provide money to help with purchase or repair of your own bike. Team member discounts : Our team members can buy our goods at a 40% discount (and take our Uncommon Experience classes free). Work/life balance:
We offer generous paid time off, and we supplement New York State Short Term Disability for 3 weeks and New York State Paid Family Leave for 8 weeks. Casual environment:
No need to dress up—wear comfortable clothes every day. We also host occasional, fun company-wide events. Open book policy:
We share our financial results with the entire team every week in our management update email and periodically in our company-wide meeting, UncommonCo. Collaborative environment:
Whether it's a data analyst recommending products to the buyers or a warehouse manager providing the theme for an email blast, we welcome your talents and insight, wherever they apply. This is a full-time salaried position with an annual basesalary range of $90,000 - $110,000. This role is eligible for our annual performance bonus program. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf What is your desired salary? * LinkedIn Profile This role follows a hybrid work model, requiring Marketing team members to be in our Sunset Park, Brooklyn office 2 days per week. Will you be able to reliably commute to the office on those days upon starting the role? * Select... Have you ever worked for UncommonGoods? Select... If Yes, when? How did you hear about this position? * Select... If Employee Referral or Other, please specify. Are you at least 18 years or older? If no, you may be required to provide authorization to work. * Select... Are you legally eligible for employment in the United States? If offered employment, you will be required to provide documentation to verify eligibility. * Select... Will you now or in the future require sponsorship for employment visa status? * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Uncommon Goods’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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