Join to apply for the Principal Product Manager, Growth (Wix Partnership) (Mailchimp) role at Intuit
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Overview
Mailchimp’s mission is to help small and mid-sized businesses grow through better marketing, data, and automation. Our Integrations Product team plays a critical role in making that possible by connecting customer data from the platforms our users already rely on — and turning that data into actionable signals across Mailchimp’s product surfaces.
We’re looking for a high-impact Growth Product Manager to lead one of Mailchimp’s strategic growth opportunities: driving PLG conversion and activations from our integration with Wix.
This PM owns conversion rate (CVR) performance from Wix-referred users — identifying and removing friction from the sign-up experience through to early value. While this role does not own onboarding or activation product surfaces directly, it plays a critical role in optimizing the funnel by partnering closely with other PMs on Activation & Usage and driving high-velocity experimentation, and working directly with engineers and designers in those product areas.
What you'll bring
- 8+ years of product management experience, including 2+ years in growth, PLG, or funnel optimization roles
- Undergraduate degree in a technical or business-related field required; MBA or advanced degree a plus. Equivalent work experience considered.
- Proven success running experiments that drive measurable improvements in sign-up, activation, or monetization
- Strong analytical skills with a comfort in funnel analysis, and instrumentation design
- Exceptional collaboration and influencing skills; you work well with cross-functional partners even without direct ownership
- Experience with freemium SaaS consumer platforms, or subscription models
- Preferred: Experience partnering with marketing or lifecycle teams to optimize PLG performance across acquisition channels
- Bonus: Knowledge of verticalized SaaS (e.g., for bookings, CRM, restaurants)
Compensation
Intuit Provides a Competitive Compensation Package With a Strong Pay For Performance Rewards Approach. The Expected Base Pay Range For This Position Is:
- Bay Area California: $236,000 - $319,000
- New York: $232,500 - $314,500
This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Leadership Responsibilities
- Establish a repeatable, data-informed experimentation process to optimize paid conversion and activation from Wix-referred users, acting as a strategic thought partner to Marketing, Partnerships, and Product leaders to align on goals, messaging, and funnel impact. While focused solely on Wix, this role will shape how we approach partner-led PLG more broadly across Mailchimp.
- Lead funnel analytics and user research to uncover drop-off points and opportunities to improve conversion from Wix traffic
- Define and execute a data-informed growth strategy tailored to Wix traffic, vertical nuances, and Mailchimp’s PLG motion
- Partner across teams (Activation, Onboarding, Audience, R&A, SMS/Email) to influence roadmap priorities that accelerate key funnel improvements and own the implementation of those product activations
- Design, execute, and analyze A/B experiments that improve conversion, feature exposure, and early retention
- Establish and track funnel metrics and KPIs; communicate insights across the company in partnership with Product Data Science
- Create scalable growth frameworks that can be replicated across other partner ecosystems
- Collaborate with product marketing and partnerships to ensure value prop alignment for Wix sign-ups — this reflects the GTM collaboration that often supports PLG success
Additional Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Product Management and Marketing
- Industries: Software Development
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