We're looking for a strategic, data-driven marketing leader to take the reins on high-impact brand initiatives across digital, retail, and experiential channels. This role blends creativity and analytics to bring marketing plans to life-building brand love, driving consumer engagement, and fueling commercial growth.
As the Senior Brand Marketing Manager, you'll lead a team of marketers to develop and execute best-in-class campaigns, compelling go-to-market strategies, and customer-centric programming. You'll be the bridge between data and action-translating insights into memorable brand moments and performance-driving activations.
What You'll Do:
• Develop and own the annual brand marketing strategy, ensuring alignment across consumer, customer, and channel touchpoints.
• Lead and mentor a team of brand marketers to deliver creative, results-driven marketing programs.
• Leverage data and insights (Nielsen, sales data, customer performance) to identify growth opportunities, measure performance, and inform marketing strategy.
• Collaborate cross-functionally with insights, sales, creative, and commercial teams to create compelling brand stories and drive channel-specific marketing plans.
• Oversee the development and execution of integrated marketing campaigns-including content, social, retail promotions, and experiential marketing.
• Drive brand visibility and engagement through digital platforms, loyalty initiatives, and community-building activations.
• Manage project timelines and marketing budgets to ensure seamless execution and ROI across programs.
• Continuously monitor competitive activity and emerging trends to keep the brand relevant and differentiated in the marketplace.
• Champion innovation, constantly seeking new ways to evolve and elevate the brand experience.
What You Bring:
• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years of progressive experience in brand marketing or related functions
• 3+ years of experience in the CPG industry preferred
• Strong grasp of marketing analytics, campaign performance metrics, and Nielsen data
• Proficiency in Microsoft Office, social platforms, ClickUp or similar project management tools
• Natural leadership presence with excellent communication and presentation skills
• Creative thinker with a passion for building brands people love
24 Seven Talent