AEG
The Houston Texans are in a season of growth and are seeking an individual for the position of Senior Director of Marketing.
Our Texans Teammate Habits:
Dedication to the team
Be adaptable
Passion for work
Win with integrity
Own the outcome
Culture: Weattract the best and brightest professionals by nurturing core ideals such as character, hard work, discipline, and teamwork. We reward performances and demand a total commitment to excellence and a will to win in everything that we choose to do.
Basic Function: Lead the day-to-day marketing organization through integrated marketing, cross-functional project management, brand and fan strategy, and marketing plans with a focus on advertising, influencer, and retail marketing. Ultimately, this role serves as the key MarComm leader who drives the holistic, integrated marketing plans for the club.
Job Function (Duties & Responsibilities):
Marketing Responsibilities:
- Marketing Operations - Lead the cross-functional integrated marketing process. Ultimately, the Marketing team is responsible for project management, due dates/deadlines, and execution across numerous annual priorities including NFL Draft, Training Camp, Pre-Season, Season, and theme games.
- Brand Strategy - Drive the creative and operational "future Texans" strategy and plan including fan research, NFL collaboration, and internal alignment
- Fan Engagement - Manage current fan groups (Mascot Kid's Club, Battle Red Ladies, Somos Texans) and develop new formal ways to engage fans (Fan Councils, Youth Football, eSports)
- Advertising - Lead paid media strategy, creative asset trafficking, and trade agreements in digital, television, radio, out of home, print, and direct mail
- Influencers - Develop influencer strategy and collaboration opportunities for content, music, merch, hospitality, and media appearances
- Legends - Develop strategy to grow, engage and retain former Texans players as official club legends. Develop marketing plans to utilize Legends in club marketing efforts
- International - Create strategy and execute marketing plans in Mexico for fan and media development in key cities
- Retail - Collaborate with stadium retail operator on the annual retail buy, unique, per-game special merchandise drops, store design and collateral, and in-game marketing assets
- LSSE - Collaborate with LSSE on the marketing strategy and support Lone Star Sports & Entertainment (LSSE) events including international soccer matches, concerts, college football bowl games, and more.
- Fan Experiences - Oversee marketing gameday activations including overall gameday branding, grassroots activation, and fan group hospitality and recruitment
- Retail - Ensure retail strategy and special retail merchandising collections are represented at retail in the assortment, signage, in-game marketing
- Influencers - Cultivate and host special guests on gameday to ensure a best-in-class gameday experience from arrival, game engagement, and post-game
- Theme Games - Direct the overall MarComm organization in an integrated, consistent, and engaging game thematic across multiple functions including Marketing, Game Presentation/Production, Broadcast, and Activations
- Perform various other tasks that may be assigned from time to time by SVP MarComm and Ticket Sales.
Skills Required:
- Proficiency in use of Microsoft Office software applications.
- Strong organizational and time management skills with ability to prioritize and manage multiple tasks in a high-energy environment.
- Ability to communicate effectively and confidently across different mediums such as in person, on the telephone and in writing.
- Ability to think creatively to identify new and different ways to promote a business, individual, initiative, etc.
- Strong interpersonal skills and the ability to create and maintain solid working relationships at all levels across the organization and externally.
- Excellent attention to detail and an ability to produce high-quality, accurate work within designated deadlines.
- Ability to maintain confidential and/or proprietary information.
- Ability and internal drive to demonstrate a positive, winning attitude and a strong work ethic in the performance of all job responsibilities.
- Bachelor's degree from a four-year accredited college or university preferred.
- High School Diploma required.
- Minimum ten (10) years working in a cross-functional, integrated marketing role.
- Strong management background in marketing operations, project management, and consumer engagement required.
- Experience working in a professional sports environment preferred.
Title: Senior Director of Marketing
FLSA Status: Exempt
Department: Marketing
Reports to: Sr. VP, MarComm & Ticket Sales
Please note that while resumes of all candidates will be considered, as a way for the Texans organization to acknowledge and reciprocate the tremendous support given the Team by local fans and the local community in general, qualified candidates with permanent addresses in the Houston metropolitan and surrounding areas will be given first consideration whenever possible.
If your skills and experience match our available position requirements, a Human Resources representative will contact you directly. Due to the volume of resumes received by the Houston Texans, we are unable to provide updates on the status of individual applications.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:
- Do you have at least 10 years of experience in Brand Marketing?
- Do you have experience in brand marketing, advertising, campaign development, influencer marketing, multi-cultural marketing, and integrated planning? If so, briefly explain.
- What are your compensation expectations? (Please list an amount or range in USD ($); 'Negotiable' or an explanation without an amount is not acceptable.)