LanceSoft
Enter Job Description...
As a result-driven Brand Management professional with a passion for delivering exceptional consumer products, you will play a pivotal role in advancing clients mission. As part of the Brand Management team, you will collaborate cross-functionally with Sales & Marketing, Creative, R&D, Supply Chain, Insights, and Legal/Regulatory teams to develop and execute brand strategies that resonate with consumers and drive business growth. In this role, you will lead and support initiatives across several key areas:
Innovation Planning: Drive the new product development process from ideation through launch. This includes crafting brand strategy documents, coordinating launch logistics, and ensuring consistency and accuracy across all product communications. Manage new product setup, system inputs, and image development to support successful launches.
Project Management & Creative Development: Oversee both internal creative teams and external partners to deliver world-class packaging and creative assets. Apply brand management best practices to identify areas for operational improvement and support faster decision-making.
• Product Commercialization Planning: Partner with sales and marketing teams to create impactful sales materials and go-to-market strategies tailored to local market needs.
• P&L Management: Take ownership of monthly budget tracking, spend reconciliation, and vendor payments to ensure fiscal goals are met.
Innovation Planning:
• Maintain and update core brand documentation, including Master Product Overviews and International SKU trackers.
• Collaborate with cross-functional teams - Sales & Marketing, Creative, R&D, Supply Chain, Insights, Finance, and Legal/Regulatory - to update Product Requirement Documents and track revisions through the stage-gate process.
• Support the approval and maintenance of key approved product claims in partnership with Legal.
• Coordinate with Supply Chain, Manufacturing, and regional sales teams to support launch readiness, including the delivery of sales samples and new product inventory.
Qualifications:
• Bachelor's degree required; a focus in Marketing, Strategy, or a related field is preferred.
• 1-3 years of experience in Innovation, Marketing, or Strategy within a consumer brand is a plus, but not required.
• Exceptional verbal and written communication skills, with the ability to clearly summarize complex information and deliver compelling recommendations to align cross-functional teams and leadership.
• Strategic thinker with a passion for developing innovative, consumer-centric solutions.
• Strong project management capabilities, with keen attention to detail and the ability to manage multiple priorities.
• Comfortable operating in a dynamic, fast-paced environment with shifting priorities.
• A collaborative mindset, positive attitude, and a willingness to go the extra mile to ensure program success.
• Willingness to travel for team offsites and partner business meetings, as needed.
• A passion for the Impossible Foods mission
As a result-driven Brand Management professional with a passion for delivering exceptional consumer products, you will play a pivotal role in advancing clients mission. As part of the Brand Management team, you will collaborate cross-functionally with Sales & Marketing, Creative, R&D, Supply Chain, Insights, and Legal/Regulatory teams to develop and execute brand strategies that resonate with consumers and drive business growth. In this role, you will lead and support initiatives across several key areas:
Innovation Planning: Drive the new product development process from ideation through launch. This includes crafting brand strategy documents, coordinating launch logistics, and ensuring consistency and accuracy across all product communications. Manage new product setup, system inputs, and image development to support successful launches.
Project Management & Creative Development: Oversee both internal creative teams and external partners to deliver world-class packaging and creative assets. Apply brand management best practices to identify areas for operational improvement and support faster decision-making.
• Product Commercialization Planning: Partner with sales and marketing teams to create impactful sales materials and go-to-market strategies tailored to local market needs.
• P&L Management: Take ownership of monthly budget tracking, spend reconciliation, and vendor payments to ensure fiscal goals are met.
Innovation Planning:
• Maintain and update core brand documentation, including Master Product Overviews and International SKU trackers.
• Collaborate with cross-functional teams - Sales & Marketing, Creative, R&D, Supply Chain, Insights, Finance, and Legal/Regulatory - to update Product Requirement Documents and track revisions through the stage-gate process.
• Support the approval and maintenance of key approved product claims in partnership with Legal.
• Coordinate with Supply Chain, Manufacturing, and regional sales teams to support launch readiness, including the delivery of sales samples and new product inventory.
Qualifications:
• Bachelor's degree required; a focus in Marketing, Strategy, or a related field is preferred.
• 1-3 years of experience in Innovation, Marketing, or Strategy within a consumer brand is a plus, but not required.
• Exceptional verbal and written communication skills, with the ability to clearly summarize complex information and deliver compelling recommendations to align cross-functional teams and leadership.
• Strategic thinker with a passion for developing innovative, consumer-centric solutions.
• Strong project management capabilities, with keen attention to detail and the ability to manage multiple priorities.
• Comfortable operating in a dynamic, fast-paced environment with shifting priorities.
• A collaborative mindset, positive attitude, and a willingness to go the extra mile to ensure program success.
• Willingness to travel for team offsites and partner business meetings, as needed.
• A passion for the Impossible Foods mission