Brand Manager - Drew Estate

About Us Drew Estate Cigars is a renowned American premium cigar company known for its innovative blends, bold cigars, and distinctive branding. The company was founded in 1996 by Jonathan Drew, a man with a passion for cigars and a vision to shake up the traditional cigar industry. Over the years, Drew Estate has continued to push the boundaries of premium cigar making, always staying in the cut with unique offerings like Liga Privada, Deadwood Tobacco Co., Blackened Cigars, and Pappy Van Winkle Barrel Fermented. From its trailblazing original portfolio, Drew Estate has constantly expanded its masterfully crafted offerings to cater to a diverse range of consumer tastes and preferences. Today, Drew Estate continues to stand as a symbol of creativity, innovation, and excellence in the premium cigar industry. With a rich history of disrupting the status quo, challenging conventions, and creating community, the company continues to inspire passion and excitement among cigar aficionados around the world. About the Role We're seeking a bold, driven, and strategic Brand Manager to bring our portfolio of premium cigars to life. You’ll own brand storytelling, product launches, and marketing strategy across multiple segments — including Drew Estate Value Brands, the Grab & Go portfolio, and Private Labels. This is a high-impact role where creativity meets accountability, and where every cigar you launch helps build our legacy. You'll plug into a fast-moving team where execution is everything, craftsmanship is celebrated, and the cigar lifestyle is lived daily. This position is based out of our headquarters located in Miami, FL and requires travel to special events as needed (approximately 30%). Roles & Responsibilities Brand Strategy & Marketing Execution (60%) Lead the development and execution of brand strategies and go-to-market plans that excite consumers and energize sales teams Build and maintain a brand activity calendar, product release schedule, and manage budgets accordingly Drive product development from ideation to shelf — including positioning, packaging, timelines, storytelling, and cross-functional execution Lead holistic, integrated brand campaigns in collaboration with Digital Marketing, Consumer Engagement, Sales, Trade Marketing, Production, and Legal Translate market insights into differentiated brand experiences and innovative product offerings Act as the internal voice and guardian of your brands — ensuring consistency, authenticity, and impact in every touchpoint Business & Brand Performance (20%) Monitor and report on brand performance, financial KPIs, and consumer engagement metrics Manage brand P&Ls and collaborate with Sales, Supply Chain, and Business Intelligence on forecasting, ROI analysis, and demand planning Recommend budget revisions, resource allocation, and optimization strategies based on performance and business needs Promotional & Event Activation (10%) Execute marketing communications including digital campaigns, print, social, TV/radio, signage, event collateral, and point-of-sale materials Support and attend key industry events to maximize brand exposure and connect with core consumers Coordinate all brand presence at events including planning, setup, and live activation Consumer & Market Insights (10%) Stay on top of industry trends, consumer behaviors, and competitive activity Conduct regular market visits and leverage internal and external data sources (SAP, Power BI, etc.) to inform brand strategy Partner with other brand managers to share intelligence and uncover white space opportunities Skills & Abilities Ability to lead inter-departmental teams to achieve brand objectives Strategic thinking and analytical capability Ability to multitask and prioritize in a deadline-driven environment Ability to work in teams or on an individual basis Demonstrated ability to produce creative ideas and elicit creative ideas from others Understanding of the full marketing mix Ability to communicate effectively to all levels of staff Proficiency with Microsoft Office products, SAP, and data reporting software such as Power BI Knowledge of budget and financial reporting, providing analytics Strong strategic thinker with creative flair and business acumen Excellent communicator with experience influencing across departments Highly organized, deadline-driven, and comfortable working in fast-paced, entrepreneurial environments Proficiency in Microsoft Office, SAP, and data tools like Power BI Requirements Bachelor’s degree in Marketing, Communication or related field preferred 5+ years of brand management or consumer product marketing experience Proven success managing complex projects with multiple stakeholders Project management experience a plus Deep understanding of the premium cigar category — you live the cigar lifestyle and know the landscape, trends, and culture Must be comfortable working in a smoking environment Experience in tobacco, spirits, luxury, or lifestyle categories preferred Spanish language proficiency a plus

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