Monster Energy
About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
At Monster Energy Company, we believe our people are our number one asset and are immensely proud of the vibrant culture we have cultivated. We don't aspire to the typical 9 to 5; instead, we dream of being pro athletes, musicians, and living life to the fullest. It takes courage and vision to make those dreams a reality, and at Monster Energy, we embody this spirit across all areas of our business, including action sports and music. We pride ourselves on doing things differently, with a strong bias for action and an unwillingness to settle. As bold risk-takers, we push limits with a fierce passion to win. In this dynamic environment, the Sr. Brand Manager will serve as the ultimate brand champion, working across brand lines with a GM mindset to drive success and innovation within Monster.
The Impact You'll Make:
GENERAL:
Brand Strategy & Planning:
Monster Energy provides a competitive total compensation; this position has an annual estimated salary of $105,000 - $140,000. The actual pay may vary depending on your skills, qualifications, experience, and work location.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
At Monster Energy Company, we believe our people are our number one asset and are immensely proud of the vibrant culture we have cultivated. We don't aspire to the typical 9 to 5; instead, we dream of being pro athletes, musicians, and living life to the fullest. It takes courage and vision to make those dreams a reality, and at Monster Energy, we embody this spirit across all areas of our business, including action sports and music. We pride ourselves on doing things differently, with a strong bias for action and an unwillingness to settle. As bold risk-takers, we push limits with a fierce passion to win. In this dynamic environment, the Sr. Brand Manager will serve as the ultimate brand champion, working across brand lines with a GM mindset to drive success and innovation within Monster.
The Impact You'll Make:
GENERAL:
Brand Strategy & Planning:
- Playing a major role in leading the creation, development and execution of the brand strategy for the brand line. Primarily responsible for the brand expression across all consumer, bottler and retailer touchpoints.
- Lead the development of brand marketing plans – including insights, brand and business performance and analysis, strategy, and execution.
- Lead compelling brand storytelling, based in the brand essence, marketing pillars, and persona of the brand lines.
- Be the Brand Champion/Quarterback for Ultra brand lines within MEC, and really owning and driving the brand and business.
- Lead business performance and analysis for the Brand: Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Collaborate with Ops, Commercial and Sales for forecast accuracy of ongoing demand to ensure
strong in-market execution. - Responsible for monthly and quarterly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance.
- Collaborate with consumer and shopper insights teams to leverage research (historical, secondary) and insights (consumer).
- Brand & Sales Presentations- work with Category Management, Consumer Insights and the Sales force to develop compelling selling stories, and be the brand lead on sharing these with the regions and bottler partners.
- Responsible for retail program development – working with internal shopper marketing team to ensure Ultra drive top of mind awareness/share of mind within sales and gain execution at retail.
- Promotion Management- collaborate with Marketing Operations and Creative Department on the creation, execution & fulfillment of consumer promotions.
- Development of sales and marketing materials for new product launches. Includes working with Sales Ops, Category Mgmt, Commerical/Strategy, and Digital and to create compelling selling materials.
- Public Speaking- Champion the brand with compelling presentations at select high level meetings, regional sales
meetings, and as needed throughout the year.
- Lead driving the execution of the Brand’s Pillars, Partnerships and Platforms.
- Help coordinate the Brand’s Sampling and CET efforts surrounding the partnerships, events and activation programs.
- Work with the shopper and field teams in building out bottler and retail programs around our key pillars, programs and partnerships/properties.
- Minimum 8 years relevant Brand Marketing work experience in beverage, CPG or lifestyle marketing required.
- Must have been with the same organization/company for a minimum of two-years with a demonstrated successful track record as a Brand Manager.
- At least 3 years of people management experience (ideally within a Brand Management team)
- Ability to foster relationships, build rapport and negotiate partnerships.
- Bachelor’s degree (in Marketing or related field, is a plus)
- Ability to travel 20-30% of the time.
- Experience with lifestyle marketing, digital media, sponsorships, and event marketing.
- Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social media sites.
- Highly motivated self-starter with a strong sense of urgency.
- Collaborative team player.
- Strong organizational and communication skills.
- Solid understanding of a lifestyle brand.
Monster Energy provides a competitive total compensation; this position has an annual estimated salary of $105,000 - $140,000. The actual pay may vary depending on your skills, qualifications, experience, and work location.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.