About the job Work from home - Account Executive - Remote
Allied Global Marketing is a leading full-service entertainment , culture , and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe , providing resources and relationships that our partners and clients know and trust.
Allied Global Marketing is hiring an Account Executive in our Yonkers, NY office.
The ideal candidate is a dynamic, creative, and strategic thinker that will lead publicity and promotional campaigns in the Canadian office of a leading, national agency. Crafting innovative events and executing flawless campaigns for clients in the entertainment industry is a daily standard along with social media savvy and relationship marketing.
Allied Global Marketing is an award-winning agency with 24 offices in the U.S. and Canada. We specialize in campaigns that shake the marketplace and fuel dialogue online and offline.
Public Relations Responsibilities :
- Cultivate relationships with film critics, columnists, feature writers, bloggers, editors, television/radio hosts, producers and reporters to secure film features and reviews
- Secure interviews for cast/crew and press tours and publicity stunts
- Develop unique publicity angles and monitor hits to ensure extensive media coverage
- Write pitches, press releases, talking points and media copy
- Act as the project lead on partnership activations from program pitch to execution
- Think creatively to identify new ways to engage in partnership with top brands
- Research potential partners and participate in team brainstorms to identify suitable brands and organizations for upcoming programs
- Negotiate trade with television, radio, print and online partners for promotional coverage
- Organize local events, screenings, and costume character tours to create buzz
- Manage promotions and word-of mouth activity at high traffic festivals and experiential events
- Create social media initiatives that complement campaigns and drive awareness online
- Manage preparation and delivery of partnership post-mortem reports and provide key learning and optimization recommendations
- Develop strong client relationships and always meet client deadlines and exceed expectations
- Manage project budgets, invoicing, and charges in online billing system
- Knowledge of the Canadian marketplace and providing great insight and advice to clients
- At least 3-5 years of experience in marketing, publicity and/or promotions field
- Incredibly strong organizational skills with precise detail in prioritizing multiple projects
- Stellar written and verbal communications skills
- Experience and/or interest in multicultural marketing is an asset
- Vaccination against COVID-19 is a requirement for this role
- PLEASE NOTE: THIS POSITION IS BASED IN OUR YONKERS, NEW YORK OFFICE AND REQUIRES NIGHTS, WEEKENDS AND HOLIDAY WORK BASED ON FILM RELEASES, EVENTS AND THE NEEDS OF CLIENTS.