VP of Marketing Sales

Benefits:

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Bonus based on performance

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Company parties

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Competitive salary

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Employee discounts

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Free uniforms

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Health insurance

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Opportunity for advancement

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Paid time off

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Are you ready to lead the growth engine of a national tactical training brand?

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United Defense Technologies (UDT) is building America’s first nationwide, reality-based threat training centers — integrating firearms, self-defense, simulations, and community-driven membership into one powerful experience. There are over 40 UDT locations at various stages of development.

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We’re now hiring a Vice President of Marketing & Sales to lead, scale, and evolve our multi-location, high-touch membership model across corporate and franchise locations.

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This is a rare opportunity for a proven leader to join a fast-scaling, founder-led company with a mission to empower everyday Americans to become dynamic-thinking survivors — and to play a key role in shaping UDT’s next stage of growth.

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What You’ll Do:

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Lead the Corporate Sales & Marketing Department — overseeing strategy, execution, performance management, and innovation across teams and channels.

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Inherit and elevate an internal team and train franchisee sales teams to succeed under our leadership framework.

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Drive B2C membership sales (core) while growing B2B partnerships, referral pipelines, and strategic alliances.

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Oversee and evolve marketing strategy across digital, local, influencer, referral, community-based, and experiential channels.

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Refine and optimize sales playbooks, lead follow-up workflows, scripting, upsell/cross-sell strategies, and customer experience funnels.

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Build systems to maximize retention, referrals, gamification, community building, and member engagement.

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Report directly to the CEO and collaborate with operations, tech, and franchising teams to scale performance.

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Who You Are:

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A visionary sales & marketing leader with 10+ years of experience leading high-performing teams/ marketing campaigns and building systems that scale.

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Have deep experience in membership-based businesses — ideally across multi-site membership models that are higher ticket models.

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Understand lead generation, digital marketing, and local-level growth strategies inside and out.

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Proven ability to build playbooks, train teams, coach leaders, franchise teams and drive accountability across locations.

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Passion for peak performance, self-defense and/ or tactical training, and empowering others through physical, mental, and community development.

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Familiar with CRM platforms (High Ready or similar), sales tracking, retention KPIs, and modern tech tools to run marketing and sales ops.

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Franchise experience or familiarity is a plus.

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Bonus Points If You Have:

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Experience in firearms, martial arts, fitness, or self-defense industries.

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Built member-based referral programs, member events or loyalty systems.

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Scaled multiple locations under a single brand and managed brand consistency with performance autonomy.

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Why Join UDT:

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Be part of a mission-driven company revolutionizing reality-based training and community preparedness.

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Lead a national growth strategy with real influence and upside — stock options + ownership in results.

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Work alongside elite instructors, world-class partners, and a rapidly expanding franchise network.

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Make a real difference by empowering thousands of members to protect themselves and their loved ones with confidence and competence.

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This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to United Defense Tactical Corporate.