Vice President, Marketing
About the Company
Rapid-growing telehealth organization
Industry
Hospital & Health Care
Type
Privately Held
About the Role
The Company is in search of a Vice President of Marketing to spearhead the development and execution of robust marketing strategies, with a focus on driving business growth and customer acquisition. The successful candidate will be tasked with overseeing all marketing operations, ensuring compliance with industry regulations, and maintaining a strong brand presence. Key responsibilities include driving the customer acquisition strategy, optimizing conversion rates, monitoring the competitive landscape, and working closely with senior leadership to achieve business objectives. The role also involves managing and optimizing the marketing budget, leading and mentoring the marketing team, and overseeing digital marketing initiatives such as paid advertising, SEO, and social media. Applicants for the Vice President of Marketing position at the company should have a minimum of 5 years' digital marketing experience, with a specific emphasis on Direct to Consumer (DTC) and Direct Response (DR) marketing. A proven track record in generating e-commerce revenue and customer acquisition is essential, as is a deep understanding of various marketing channels and strategies. The role requires strong leadership and people management skills, as well as the ability to make data-driven decisions and communicate effectively with stakeholders at all levels. The ideal candidate will be adept at managing multiple projects, be familiar with data analysis and performance metrics, and have experience in creating and presenting reports to senior management.
Travel Percent
Less than 10%
Functions
- Marketing