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Monster Energy

Sr. Manager, Digital Marketing

Monster Energy, Corona

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About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
As a strategic planner for Monster Energy's new Digital Marketing planning team, you'll play a crucial role in developing our go-to-market strategies across all digital channels. Your responsibilities will include acting as the bridge between various teams, ensuring that our digital marketing efforts are seamlessly integrated and effective. You'll translate our dynamic brand vision into creative and impactful digital campaigns that resonate with consumers. A deep understanding of consumer behavior across the digital ecosystem is essential, as is the ability to thrive in a fast-paced and innovative environment.
The Impact You'll Make:
  • Strategy & Planning: Be comfortable generating insights and ideas to leadership. Develop performance-based digital strategy, leveraging data and research to build optimal, multi-faceted digital plans, and coordinating with internal stakeholders and digital channel partners in a fast-paced, results-oriented environment. Partner with senior leadership to shape marketing plans and campaigns, working cross-functionally with media, social, and creative teams to ensure all goals are being met.
  • Team Leadership and Development: Support the growth and development of the Digital Marketing team overall by mentoring and guiding the team to increase capabilities and knowledge.
  • Project Management: Serve as one of the primary point of contact for kicking off strategy planning. Delivering key updates and executive presentations on brand and campaign performance. Manage various aspects of planning and pre-production development for digital marketing across all brands including defining objectives, digital content and media frameworks and projects. Work closely with the Digital Director to ensure plans across all events are leveraging best practices.
  • Analytics & Reporting: Analyze and present business and consumer metrics, providing leadership with actionable insights and recommendations. Be a power user of data and tools at our disposal to create data-driven multi-channel digital strategy plans that align with business objectives. Measure results, analyze effectiveness, and provide key insights on overall plan performance
Who You Are:
  • Prefer a Bachelor's Degree in the field of Marketing or related field of study
  • 3-5 years of experience in digital marketing or similar field

Monster Energy provides a competitive total compensation. This position has an annual estimated salary of USD $97,500 - USD $130,000. The actual pay may vary depending on your skills, qualifications, experience, and work location.
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