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Monster Energy

Brand Manager, NOS & Full Throttle

Monster Energy, Corona

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About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
At The Monster Energy Company, we believe our people are our #1 asset and we are proud of the culture we have built. Who dreams about landing a standard, boring 9 to 5 job? Not us. We dreamed about being pro athletes, musicians and living our best lives. We know it takes courage and a vision to make that dream a reality. At The Monster Energy Company, we not only walk the walk in all areas of business, but also in action sports, music, and living life on the edge. We like to do things differently, have a strong bias for action and don’t just settle. We are bold, risk takers who like to push the limits and have a strong passion to win.
NOS is an Auto-Culture brand that fuels Champions and is rooted in motorsports and tuner culture. Full Throttle is Hard-Working American Energy brand that supports the Military and Everyday Warrior! Having a shared passion for our brands and what they stand for is a big plus!
The NOS / Full Throttle Brand Manager will provide support to the GM in the areas of business analytics, strategy and execution.
The Impact You'll Make:
The Brand Manager role is a crucial position for driving growth and understanding the needs of our customers, distributors and consumers.
  • Brand Management:
    • Support GM in developing Brand Strategy, lead recommendations for integrated commercial plans and execute marketing plans that deliver on shared business objectives and brand growth.
  • Business Analytics:
    • Analyze multiple databases to identify category and consumer insights to strategically position NOS and Full Throttle for success.
    • Leverage multiple Category Management research tools to develop monthly performance dashboards, review competitive performance and provide Brand selling stories for Brand Plans and sales presentations.
    • Lead weekly brand score cards to keep Brand Marketing and our cross-functional teams updated on weekly sales and brand insights in order to deliver actionable insights.
  • Shopper and Field Marketing:
    • Collaborate with field and shopper marketing teams to creating and executing brand marketing programs for retail, bottlers and regional markets.
    • Assist GM in developing presentations for partners, retailers and bottlers, including both internal and external cross-functional partners.
Who You Are:
  • Minimum of 5 years of relevant professional experience in brand management with focus in CPG industry
  • Bachelor’s Degree or equivalent work experience, preferably in Business or Marketing
  • Excellent verbal and written communication skills
  • Must be very detail oriented, highly organized and skilled in managing multiple tasks at a time
  • Excellent at managing timelines, priorities, and expenses
  • Ability to establish good relationships and credibility with vendors and marketing partners
  • Able to work independently, while being a team player
  • Must have ability to work from home in a professional manner
  • Proficiency using Excel, Word, and PowerPoint
  • Flexibility to travel as needed – up to 50% of the time
  • Able to work evenings and weekends as needed
  • Satisfactory driving and insurability record

Location: HQ
Relocation reimbursement not provided for this role.
Monster Energy provides a competitive total compensation. This position has an annual estimated salary of USD $84,000 - USD $112,000. The actual pay may vary depending on your skills, qualifications, experience, and work location.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.