Vice President, Product Management - Data Activation

Vice President, Product Management - Data Activation About the Company Internationally focused professional services agency Industry Marketing & Advertising Type Privately Held, VC-backed Founded 1969 Employees 5001-10,000 Funding $26-$50 million Categories Social Media Email Mobile Information Technology & Services Technology Consulting & Professional Services Marketing & Advertising Advertising Digital Media Marketing Data & Analytics Insights & Analytics Business Intelligence Customer Loyalty Program E-mail Marketing CRM Solutions Digital Marketing Creative Communication Advertising & Marketing Data-Driven Marketing Mobile Communication Automation Advertising Management Distribution Professional Services Public Relations Specialties marketing data marketing technology insight & strategy creative services loyalty marketing email & digital messaging customer acquisition & retention digital relationship marketing omnichannel & cross-channel marketing and offline & experiential marketing Business Classifications Mobile About the Role The Company is seeking a VP of Data Activation to spearhead the development, optimization, and monetization of integrations between its data platform and third-party marketing and advertising platforms. This strategic role is pivotal in connecting the digital advertising and marketing technology sectors, with a focus on demand-side and social platforms. The successful candidate will be responsible for setting the vision and strategic direction for these integrations, ensuring they align with client needs, and driving the product lifecycle from design to launch. A key aspect of the role is to educate and equip internal, agency, and brand teams on the effective use of these platforms to achieve data-driven marketing goals. The VP will also be instrumental in influencing business and marketing strategies, and must have a proven track record in product leadership, with a strong emphasis on innovation and a customer-first approach. Candidates for the VP of Data Activation role at the company should have a minimum of 8 years' experience in a product role focused on data-driven advertising, with a background in MarTech products being a bonus. The role requires a deep understanding of the digital advertising industry, the role of data in marketing and advertising strategies, and familiarity with prominent companies in the ad tech space. The ideal candidate will be a resourceful individual with strong interpersonal skills, self-motivation, and excellent communication abilities. They must be adept at leading product transformation, managing cross-functional teams, and have a proven ability to influence business and marketing strategies. A BA/BS degree is required, with an advanced degree or MBA being desirable. The company values integrity, collaboration, purposeful innovation, respect for all voices, and empowerment with accountability. Hiring Manager Title SVP of Product Travel Percent Less than 10% Functions Product Management Information Technology