Boston Scientific
Product Manager III, CRM Marketing
Boston Scientific, Saint Paul, Minnesota, United States, 55112
Product Manager III, CRM Marketing
Work mode: Hybrid Onsite Location(s): Arden Hills, MN, US, 55112 Additional Location(s): US-MN-Arden Hills Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information, and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing
whatever your ambitions. About the role: The CRM Product Manager for Core CRM products oversees launch, execution, and continuation marketing. This includes developing and executing marketing messaging, customer and sales education, leveraging additional channels, such as digital, and collaborating with cross-functional teams (R&D, Sales, Upstream Marketing, etc.) to meet revenue, cost, and customer satisfaction goals. Additionally, the role involves working with external partners to align with the company's strategy. The Product Manager handles both hardware and software products, develops marketing plans, establishes pricing strategies, and interfaces with engineering, manufacturing, and sales. Your responsibilities will include: Developing and driving key marketing and business objectives for the Core CRM portfolio Developing and executing product launch plans and driving continuation marketing activities for in-market products Involvement in developing and implementing marketing initiatives and partnerships on clinical education and engagement programs Use classic marketing capabilities to further business objectives, such as market understanding, market segmentation, customer targeting, product positioning, and message development Supporting innovative downstream marketing solutions, programs, and tools to create value and support the needs of the Sales Team Evaluating promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed Analyzing franchise sales trends and performing customer segmentation to drive strategic and tactical decision making
synthesizes into dashboards Developing and leading KPI analytics, ensure the creation of dashboards to track and report marketing/launch performance, overseeing the collection and utilization of performance data to inform progress and guide optimization Developing and defining tools/processes for tracking performance of existing investments against plan Execution of strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research, and performing financial analyses Supporting and leading execution of comprehensive competitive response plans Spending time in the field to gain market and clinical insights, as well as build relationships with key physicians Assisting on forecasts for supply chain as well as overall revenue planning Required qualifications: Bachelor's degree 3+ years of professional work experience 2+ years of medical marketing or medical device experience Strong project management skills, ability to prioritize across simultaneous workstreams, and apply creative problem-solving Demonstrated success working as an integral cross-functional team member Willingness to travel up to 15% (mostly US; some global travel may be required) Preferred qualifications: Advanced degree including Masters of Business Administration Experience with regulatory approval processes for medical device systems, including electronics and software Strong skills in product launch management Proven ability to collaborate with commercial and finance teams to define and implement effective business models Clear understanding of protected health information security requirements, such as HIPAA Demonstrated success in defining and launching excellent products Familiarity with the structure of business units and key business initiatives Proven excellence in organizational, coordination, and negotiation skills Ability to multitask, prioritize effectively, and meet deadlines
Work mode: Hybrid Onsite Location(s): Arden Hills, MN, US, 55112 Additional Location(s): US-MN-Arden Hills Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information, and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing
whatever your ambitions. About the role: The CRM Product Manager for Core CRM products oversees launch, execution, and continuation marketing. This includes developing and executing marketing messaging, customer and sales education, leveraging additional channels, such as digital, and collaborating with cross-functional teams (R&D, Sales, Upstream Marketing, etc.) to meet revenue, cost, and customer satisfaction goals. Additionally, the role involves working with external partners to align with the company's strategy. The Product Manager handles both hardware and software products, develops marketing plans, establishes pricing strategies, and interfaces with engineering, manufacturing, and sales. Your responsibilities will include: Developing and driving key marketing and business objectives for the Core CRM portfolio Developing and executing product launch plans and driving continuation marketing activities for in-market products Involvement in developing and implementing marketing initiatives and partnerships on clinical education and engagement programs Use classic marketing capabilities to further business objectives, such as market understanding, market segmentation, customer targeting, product positioning, and message development Supporting innovative downstream marketing solutions, programs, and tools to create value and support the needs of the Sales Team Evaluating promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed Analyzing franchise sales trends and performing customer segmentation to drive strategic and tactical decision making
synthesizes into dashboards Developing and leading KPI analytics, ensure the creation of dashboards to track and report marketing/launch performance, overseeing the collection and utilization of performance data to inform progress and guide optimization Developing and defining tools/processes for tracking performance of existing investments against plan Execution of strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research, and performing financial analyses Supporting and leading execution of comprehensive competitive response plans Spending time in the field to gain market and clinical insights, as well as build relationships with key physicians Assisting on forecasts for supply chain as well as overall revenue planning Required qualifications: Bachelor's degree 3+ years of professional work experience 2+ years of medical marketing or medical device experience Strong project management skills, ability to prioritize across simultaneous workstreams, and apply creative problem-solving Demonstrated success working as an integral cross-functional team member Willingness to travel up to 15% (mostly US; some global travel may be required) Preferred qualifications: Advanced degree including Masters of Business Administration Experience with regulatory approval processes for medical device systems, including electronics and software Strong skills in product launch management Proven ability to collaborate with commercial and finance teams to define and implement effective business models Clear understanding of protected health information security requirements, such as HIPAA Demonstrated success in defining and launching excellent products Familiarity with the structure of business units and key business initiatives Proven excellence in organizational, coordination, and negotiation skills Ability to multitask, prioritize effectively, and meet deadlines