Alcon
Join to apply for the
Director, US Pharma Consumer Marketing
role at
Alcon Join to apply for the
Director, US Pharma Consumer Marketing
role at
Alcon Get AI-powered advice on this job and more exclusive features. At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?
We are seeking a strategic and execution-focused marketing leader to drive U.S. consumer marketing for our dry eye prescription portfolio. This role will lead the development and execution of consumer strategies that elevate brand awareness, drive patient engagement, and support brand performance across multiple channels. The ideal candidate brings deep experience in pharmaceutical marketing, a passion for consumer insights, and a proven ability to translate strategy into impactful campaigns.
A typical day includes:
Lead U.S. Consumer Strategy & Execution Own the end-to-end consumer marketing strategy for the dry eye prescription portfolio, ensuring alignment with brand objectives and market dynamics. Annual Brand Planning Lead the annual planning process for assigned brand(s), including cross-functional collaboration and integration of consumer insights, competitive intelligence, and business priorities. Tactical Execution Execute against the tactical plan for patient targets, ensuring seamless integration across touchpoints. Media & Advertising Leadership Oversee the development and execution of brand media plans, advertising campaigns, and consumer marketing programs. Partner with agencies to deliver high-impact creative and media strategies. Performance Management Monitor brand performance against targets and optimize programs based on KPIs, ROI, and evolving market conditions. Channel & Campaign Development Lead the development and execution of integrated channel plans, including digital, social, CRM, and in-office patient engagement. Insight-Driven Strategy Drive insight development across business, category, and competitive trends. Translate insights into actionable strategies and proactively adjust plans to close performance gaps. Cross-Functional Collaboration Partner closely with internal partners including US Marketing, Global Marketing, and Market Research to ensure alignment and executional excellence.
What you’ll bring to Alcon:
Bachelor’s Degree or Equivalent years of directly related experience (or high school +18 yrs.; Assoc.+14 yrs.; M.S.+7 yrs.; PhD+6 yrs.) The ability to fluently read, write, understand, and communicate in English 10 Years of Relevant Experience 6 Years of Demonstrated Leadership
Relocation assistance: Yes
Sponsorship available: No
Preferred Qualifications:
Bachelor’s degree in Marketing, Business, or related field; MBA preferred. 10+ years of marketing experience, preferably pharmaceutical, with at least 3 years in consumer marketing. Experience in eye care or dry eye therapeutic area preferred. Proven success in leading brand strategy, media planning, and campaign execution. Strong analytical skills and experience managing brand P&L. Excellent leadership, communication, and cross-functional collaboration skills
How to Thrive at Alcon:
Collaborate with teammates to share standard processes and findings as work evolves. A career at Alcon offers focused growth and development opportunities! Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career! Alcon provides a robust benefits package including health, life, retirement, flexible time off for exempt associates, and much more!
Alcon Careers
See your impact at alcon.com/careers
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
Find Jobs for Employees
Find Jobs for Contingent Worker
ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to
alcon.recruitment@alcon.com
and let us know the nature of your request and your contact information. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Medical Equipment Manufacturing Referrals increase your chances of interviewing at Alcon by 2x Get notified about new Consumer Marketing Director jobs in
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Director, US Pharma Consumer Marketing
role at
Alcon Join to apply for the
Director, US Pharma Consumer Marketing
role at
Alcon Get AI-powered advice on this job and more exclusive features. At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?
We are seeking a strategic and execution-focused marketing leader to drive U.S. consumer marketing for our dry eye prescription portfolio. This role will lead the development and execution of consumer strategies that elevate brand awareness, drive patient engagement, and support brand performance across multiple channels. The ideal candidate brings deep experience in pharmaceutical marketing, a passion for consumer insights, and a proven ability to translate strategy into impactful campaigns.
A typical day includes:
Lead U.S. Consumer Strategy & Execution Own the end-to-end consumer marketing strategy for the dry eye prescription portfolio, ensuring alignment with brand objectives and market dynamics. Annual Brand Planning Lead the annual planning process for assigned brand(s), including cross-functional collaboration and integration of consumer insights, competitive intelligence, and business priorities. Tactical Execution Execute against the tactical plan for patient targets, ensuring seamless integration across touchpoints. Media & Advertising Leadership Oversee the development and execution of brand media plans, advertising campaigns, and consumer marketing programs. Partner with agencies to deliver high-impact creative and media strategies. Performance Management Monitor brand performance against targets and optimize programs based on KPIs, ROI, and evolving market conditions. Channel & Campaign Development Lead the development and execution of integrated channel plans, including digital, social, CRM, and in-office patient engagement. Insight-Driven Strategy Drive insight development across business, category, and competitive trends. Translate insights into actionable strategies and proactively adjust plans to close performance gaps. Cross-Functional Collaboration Partner closely with internal partners including US Marketing, Global Marketing, and Market Research to ensure alignment and executional excellence.
What you’ll bring to Alcon:
Bachelor’s Degree or Equivalent years of directly related experience (or high school +18 yrs.; Assoc.+14 yrs.; M.S.+7 yrs.; PhD+6 yrs.) The ability to fluently read, write, understand, and communicate in English 10 Years of Relevant Experience 6 Years of Demonstrated Leadership
Relocation assistance: Yes
Sponsorship available: No
Preferred Qualifications:
Bachelor’s degree in Marketing, Business, or related field; MBA preferred. 10+ years of marketing experience, preferably pharmaceutical, with at least 3 years in consumer marketing. Experience in eye care or dry eye therapeutic area preferred. Proven success in leading brand strategy, media planning, and campaign execution. Strong analytical skills and experience managing brand P&L. Excellent leadership, communication, and cross-functional collaboration skills
How to Thrive at Alcon:
Collaborate with teammates to share standard processes and findings as work evolves. A career at Alcon offers focused growth and development opportunities! Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career! Alcon provides a robust benefits package including health, life, retirement, flexible time off for exempt associates, and much more!
Alcon Careers
See your impact at alcon.com/careers
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
Find Jobs for Employees
Find Jobs for Contingent Worker
ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to
alcon.recruitment@alcon.com
and let us know the nature of your request and your contact information. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Medical Equipment Manufacturing Referrals increase your chances of interviewing at Alcon by 2x Get notified about new Consumer Marketing Director jobs in
Fort Worth, TX . Director of Marketing And Public Relations
Dallas-Fort Worth Metroplex $100,000.00-$110,000.00 3 weeks ago Director, Customer Engagement & Decisioning
Associate Director of Mobile Base Marketing
VICE PRESIDENT OF MARKETING & FUNDRAISING
Senior Director of Marketing, Negative Pressure Wound Therapy
Online Marketing Director - Flexible Schedule - Remote
Director of Marketing, North American Claims and Repair
Irving, TX $106,000.00-$145,000.00 1 week ago Director of Marketing Communications & Events (Full-Time) - Fort Worth, TX
Fort Worth, TX $65,000.00-$75,000.00 2 weeks ago Associate Director, Marketing CRM for Fios
Irving, TX $122,250.00-$163,000.00 3 days ago Marketing Director- Mortgage Broker Solutions
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Grassroots and Community Marketing Director
Fort Worth, TX $90,000.00-$110,000.00 1 month ago Director of Community Relations - Meadowbrook
Irving, TX $139,500.00-$232,500.00 2 weeks ago Business Development & Marketing Director – Litigation
Dallas-Fort Worth Metroplex $218,438.00-$339,144.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr