Perricone Farms
Perricone Farms
has partnered with the renowned
Natalie’s Orchid Island Juice Company , bringing together two leaders in the premium citrus juice market. This strategic acquisition creates a powerful, dynamic company poised for significant growth, combining Perricone’s expertise in craft citrus juices with Natalie’s reputation for high-quality, fresh-squeezed products. The merger expands the company’s reach and strengthens its position in the industry, offering exciting opportunities for innovation and growth. This is a dynamic role that provides long-term, stable employment along with a competitive benefits package, including but not limited to health, vision, dental, life insurance, and a 401K plan.
Summary of Functions:
Perricone Farms and Natalie’s are seeking a
Social Media Manager
to inspire and engage our consumers and customers through storytelling that connects people to our product, mission, and culture. You will work closely with the marketing team to develop content that resonates with our audience, engages our customers, and drives brand awareness.
Major Duties and Responsibilities:
Content & Strategy:
Develop, plan, and execute a social media content calendar for Instagram, TikTok, Facebook, and LinkedIn. This includes sourcing or creating visual content and copywriting to support our brand pillars and drive community engagement. Brand Voice & Messaging:
Maintain consistency in the brand's voice and messaging across all platforms, ensuring alignment with the brands’ core values, driving authenticity, integrity, and quality. Analytics & Reporting:
Track and analyze the performance of social media campaigns. Provide regular reports to the marketing team with insights and recommendations for optimization. Collaborations & Influencer Partnerships:
Identify opportunities for partnerships and collaborations with influencers, creators, and likeminded brands to amplify reach and relevancy across our social channels. Community Engagement:
Manage responses to customer inquiries, monitor and engage with followers, and cultivate a community around the brand. Trend Monitoring:
Stay current on social media trends and best practices to ensure Perricone Farms and Natalie’s are leaders in premium juice. Food Safety Requirements/Responsibilities:
Comply with all Plant, State, and Federal OSHA, EPA, FDA, HACCP, and SQF regulations. Organizational Relationships:
Position reports to the Director of Marketing.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field. 3+ years of proven experience as a Social Media Manager or similar role, ideally within the CPG or food and beverage industry. Excellent written and verbal communication skills. Creative and detail-oriented with a passion for storytelling. Scrappy, current, and strategic with a clear understanding and vision of what wins on social and why. Strong understanding of social media platforms, trends, and analytics tools (e.g., Dash Hudson, Google Analytics). Ability to work independently and as part of a team, promoting collaboration and demonstrating strength in working effectively with colleagues. Comfortable receiving feedback and iterating quickly. Exhibits integrity, trustworthiness, and upholds high values in professional interactions. Strong communication skills and a client-focused mindset. Must be able to come into the Newport Beach, CA office as necessary for meetings or content shoots.
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has partnered with the renowned
Natalie’s Orchid Island Juice Company , bringing together two leaders in the premium citrus juice market. This strategic acquisition creates a powerful, dynamic company poised for significant growth, combining Perricone’s expertise in craft citrus juices with Natalie’s reputation for high-quality, fresh-squeezed products. The merger expands the company’s reach and strengthens its position in the industry, offering exciting opportunities for innovation and growth. This is a dynamic role that provides long-term, stable employment along with a competitive benefits package, including but not limited to health, vision, dental, life insurance, and a 401K plan.
Summary of Functions:
Perricone Farms and Natalie’s are seeking a
Social Media Manager
to inspire and engage our consumers and customers through storytelling that connects people to our product, mission, and culture. You will work closely with the marketing team to develop content that resonates with our audience, engages our customers, and drives brand awareness.
Major Duties and Responsibilities:
Content & Strategy:
Develop, plan, and execute a social media content calendar for Instagram, TikTok, Facebook, and LinkedIn. This includes sourcing or creating visual content and copywriting to support our brand pillars and drive community engagement. Brand Voice & Messaging:
Maintain consistency in the brand's voice and messaging across all platforms, ensuring alignment with the brands’ core values, driving authenticity, integrity, and quality. Analytics & Reporting:
Track and analyze the performance of social media campaigns. Provide regular reports to the marketing team with insights and recommendations for optimization. Collaborations & Influencer Partnerships:
Identify opportunities for partnerships and collaborations with influencers, creators, and likeminded brands to amplify reach and relevancy across our social channels. Community Engagement:
Manage responses to customer inquiries, monitor and engage with followers, and cultivate a community around the brand. Trend Monitoring:
Stay current on social media trends and best practices to ensure Perricone Farms and Natalie’s are leaders in premium juice. Food Safety Requirements/Responsibilities:
Comply with all Plant, State, and Federal OSHA, EPA, FDA, HACCP, and SQF regulations. Organizational Relationships:
Position reports to the Director of Marketing.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field. 3+ years of proven experience as a Social Media Manager or similar role, ideally within the CPG or food and beverage industry. Excellent written and verbal communication skills. Creative and detail-oriented with a passion for storytelling. Scrappy, current, and strategic with a clear understanding and vision of what wins on social and why. Strong understanding of social media platforms, trends, and analytics tools (e.g., Dash Hudson, Google Analytics). Ability to work independently and as part of a team, promoting collaboration and demonstrating strength in working effectively with colleagues. Comfortable receiving feedback and iterating quickly. Exhibits integrity, trustworthiness, and upholds high values in professional interactions. Strong communication skills and a client-focused mindset. Must be able to come into the Newport Beach, CA office as necessary for meetings or content shoots.
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