McNicholas & Associates
Senior Vice President of Media Relations and Communications
McNicholas & Associates, Palm Beach Gardens, Florida, United States
Senior Vice President of Media Relations and Communications
Senior Vice President of Media Relations and Communications
Vice President of Media Relations and Communications For more than 25 years, McNicholas & Associates has delivered trusted public relations and public affairs consulting to many of Florida’s most prominent businesses and organizations. We are seeking a dynamic and experienced Senior Vice President of Media Relations and Communications to lead earned media strategies and outreach for a growing and diverse client base. This senior-level role requires a skilled communicator with demonstrated media relationships, strong leadership capabilities, and a deep understanding of the media landscape. The ideal candidate will have proven experience leading teams, crafting compelling narratives, and driving high-impact media coverage at the local, state, and national levels. Key Responsibilities Serve as the primary media contact and spokesperson for clients, building and maintaining strong relationships with reporters, editors, and producers. Develop and execute comprehensive media strategies that align with client goals and deliver measurable results. Proactively pitch stories and secure earned media coverage across traditional, digital, and broadcast platforms. Draft, edit, and oversee a variety of written content, including press releases, statements, op-eds, media advisories, fact sheets, talking points, and promotional materials. Provide strategic counsel and crisis communications support during high-pressure situations. Ensure message consistency and integration across all channels, including digital and print. Collaborate with creative and digital teams to produce engaging multimedia content. Lead, mentor, and manage a high-performing communications team. Contribute to overall agency leadership as part of the senior management team. Qualifications Extensive media relationships and the ability to pitch and place stories at national, state, and local levels. Deep understanding of the media cycle, newsroom operations, and current trends in journalism and public relations. Exceptional writing and editing skills, including proficiency in AP Style and journalistic standards. Strategic thinking and storytelling ability with a focus on delivering results for clients. Strong leadership, team management, and interpersonal skills. Comfort and proficiency in managing multiple projects under tight deadlines. Working knowledge of content management systems, social media platforms, digital marketing, SEO, and analytics. Ability to thrive in fast-paced, high-stakes environments. Education & Experience Bachelor’s degree or advanced degree in communications, journalism, public relations, marketing, or a related field. Minimum of 10 years of relevant experience in media relations, journalism, public relations, or strategic communications. Proven track record of securing high-profile media coverage and managing media campaigns. Experience managing digital content and integrating traditional and digital communications strategies. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Industries Public Relations and Communications Services Referrals increase your chances of interviewing at McNicholas & Associates by 2x Get notified about new Vice President Media Relations jobs in
Palm Beach Gardens, FL . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Senior Vice President of Media Relations and Communications
Vice President of Media Relations and Communications For more than 25 years, McNicholas & Associates has delivered trusted public relations and public affairs consulting to many of Florida’s most prominent businesses and organizations. We are seeking a dynamic and experienced Senior Vice President of Media Relations and Communications to lead earned media strategies and outreach for a growing and diverse client base. This senior-level role requires a skilled communicator with demonstrated media relationships, strong leadership capabilities, and a deep understanding of the media landscape. The ideal candidate will have proven experience leading teams, crafting compelling narratives, and driving high-impact media coverage at the local, state, and national levels. Key Responsibilities Serve as the primary media contact and spokesperson for clients, building and maintaining strong relationships with reporters, editors, and producers. Develop and execute comprehensive media strategies that align with client goals and deliver measurable results. Proactively pitch stories and secure earned media coverage across traditional, digital, and broadcast platforms. Draft, edit, and oversee a variety of written content, including press releases, statements, op-eds, media advisories, fact sheets, talking points, and promotional materials. Provide strategic counsel and crisis communications support during high-pressure situations. Ensure message consistency and integration across all channels, including digital and print. Collaborate with creative and digital teams to produce engaging multimedia content. Lead, mentor, and manage a high-performing communications team. Contribute to overall agency leadership as part of the senior management team. Qualifications Extensive media relationships and the ability to pitch and place stories at national, state, and local levels. Deep understanding of the media cycle, newsroom operations, and current trends in journalism and public relations. Exceptional writing and editing skills, including proficiency in AP Style and journalistic standards. Strategic thinking and storytelling ability with a focus on delivering results for clients. Strong leadership, team management, and interpersonal skills. Comfort and proficiency in managing multiple projects under tight deadlines. Working knowledge of content management systems, social media platforms, digital marketing, SEO, and analytics. Ability to thrive in fast-paced, high-stakes environments. Education & Experience Bachelor’s degree or advanced degree in communications, journalism, public relations, marketing, or a related field. Minimum of 10 years of relevant experience in media relations, journalism, public relations, or strategic communications. Proven track record of securing high-profile media coverage and managing media campaigns. Experience managing digital content and integrating traditional and digital communications strategies. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Industries Public Relations and Communications Services Referrals increase your chances of interviewing at McNicholas & Associates by 2x Get notified about new Vice President Media Relations jobs in
Palm Beach Gardens, FL . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr