General Motors
Performance Marketing Lead
The Performance Marketing Lead will play a pivotal role in supporting cross-functional marketing efforts that enhance brand growth, drive audience engagement, and optimize the marketing funnel. The individual in this role leverages data insights, analytics, and innovative marketing tactics to optimize campaign outcomes. They ensure clear alignment across marketing teams on strategies supporting audience planning and cross-channel test-and-learn initiatives. Reporting to the Head of Performance Marketing, the candidate will work collaboratively across teams supporting seamless integration of performance activities ensuring marketing efforts are data-driven, efficient, and aligned with business objectives. Major Duties and Responsibilities: Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results. In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights. Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights. Monitor industry trends and identify new performance opportunities to keep campaigns competitive. Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals. Act as a key liaison between performance marketing, marketing intelligence, and creative teams, ensuring optimization of campaign assets to meet audience and channel needs. Facilitate alignment between marketing strategies and business goals through regular communication with stakeholders. Collaborate with Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency. Liaise with channel-specific leads (e.g., paid media, SEO, social) to define performance approaches and tests that align with overarching business objectives. Track, analyze, and communicate key learnings to inform future marketing strategies. Lead audience segmentation and planning to ensure marketing efforts target the most relevant customer groups. Collaborate with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion. Integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion. Work with analytics teams to refine audience strategies using data-driven insights. Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field. 5+ years of marketing, marketing strategy, agency, or management consulting experience, with a strong interest or focus on digital, ecommerce, performance marketing, data analytics, and campaign optimization. 1-2 years crafting compelling, simple, executive ready strategy decks; strong level of comfort with PowerPoint. High level of proficiency in Excel and marketing tools like Google Analytics, Google Ads, CRM platforms, and data visualization software; high comfort level with data. Strong organizational and analytical skills, creative problem-solving, and attention to detail. Ability to work effectively in cross-functional teams and manage multiple projects simultaneously. Exceptional written and verbal communication skills, with a knack for simplifying complex ideas for diverse audiences. About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us
We believe we all must make a choice every day
individually and collectively
to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview
From day one, we're looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally. Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
The Performance Marketing Lead will play a pivotal role in supporting cross-functional marketing efforts that enhance brand growth, drive audience engagement, and optimize the marketing funnel. The individual in this role leverages data insights, analytics, and innovative marketing tactics to optimize campaign outcomes. They ensure clear alignment across marketing teams on strategies supporting audience planning and cross-channel test-and-learn initiatives. Reporting to the Head of Performance Marketing, the candidate will work collaboratively across teams supporting seamless integration of performance activities ensuring marketing efforts are data-driven, efficient, and aligned with business objectives. Major Duties and Responsibilities: Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results. In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights. Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights. Monitor industry trends and identify new performance opportunities to keep campaigns competitive. Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals. Act as a key liaison between performance marketing, marketing intelligence, and creative teams, ensuring optimization of campaign assets to meet audience and channel needs. Facilitate alignment between marketing strategies and business goals through regular communication with stakeholders. Collaborate with Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency. Liaise with channel-specific leads (e.g., paid media, SEO, social) to define performance approaches and tests that align with overarching business objectives. Track, analyze, and communicate key learnings to inform future marketing strategies. Lead audience segmentation and planning to ensure marketing efforts target the most relevant customer groups. Collaborate with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion. Integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion. Work with analytics teams to refine audience strategies using data-driven insights. Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field. 5+ years of marketing, marketing strategy, agency, or management consulting experience, with a strong interest or focus on digital, ecommerce, performance marketing, data analytics, and campaign optimization. 1-2 years crafting compelling, simple, executive ready strategy decks; strong level of comfort with PowerPoint. High level of proficiency in Excel and marketing tools like Google Analytics, Google Ads, CRM platforms, and data visualization software; high comfort level with data. Strong organizational and analytical skills, creative problem-solving, and attention to detail. Ability to work effectively in cross-functional teams and manage multiple projects simultaneously. Exceptional written and verbal communication skills, with a knack for simplifying complex ideas for diverse audiences. About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us
We believe we all must make a choice every day
individually and collectively
to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview
From day one, we're looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally. Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.