Guidehouse
Ecosystem Partnership Activation Manager
Guidehouse is seeking an Ecosystem Partnership Activation Manager to create programs, content, and activation campaigns which strengthen relationships and drive growth with our select technology ecosystem partners. The role reports to the Chief Marketing Officer and works collaboratively with the Technology Growth Leader responsible for the Ecosystem Partner Network of the firm. As a pivotal role for bridging sales and marketing, this position is responsible for fostering growth within our vertical markets through the technology ecosystem partners. The ideal candidate must have a strong background in strategic marketing, partnership management, comarketing negotiations, and a foundational knowledge on technology ecosystems partnership types. This role requires a collaborative, creative strategic marketing leader with a proven track record who can embrace our vision, reflect our values, and elevate the Guidehouse brand through programs and initiatives that activate sales and market growth for Guidehouse and our ecosystem partners. Key Responsibilities: Define strategic priorities for ecosystem partners which supports sector growth priorities and builds the Guidehouse technology brand. Proficient negotiation skills to shape the best gives-to-gets between Guidehouse and our ecosystem partner for impactful, effective co-marketing programs and initiatives. Develop and execute comprehensive marketing activation plans, content strategies, and create sales enablement assets in collaboration with technology ecosystem partners to drive growth in targeted vertical market technology sectors. Collaborate with Technology leadership to identify and cultivate strategic partnerships with key technology partners to enhance Guidehouse's market presence and drive business growth. Collaborate with internal teams to align marketing strategies with business objectives and ensure cohesive messaging across all channels. Analyze market trends and partner performance to optimize marketing strategies and achieve desired outcomes. Manage marketing budgets and resources effectively to maximize ROI and achieve business goals. Monitor and report on the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for continuous improvement. Represent Guidehouse at industry events, conferences, and partner meetings to strengthen relationships and promote our brand. Team with Internal Communications to drive internal awareness about Guidehouse ecosystem partnerships. What You Will Need: Bachelor's degree in Marketing, Business, or a related field; MBA preferred. Minimum 7-10 years experience working in strategic partnership relationship management and co-marketing initiatives with proven success in growth. Strong partner relationship management marketing and communication skills. Proven experience in strategic marketing, partnership management, and technology ecosystems. Strong analytical skills with the ability to interpret data and make data-driven decisions on ROI/advantages of programs & investment. Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with partners and internal stakeholders. Ability to work independently and as part of a team in a fast-paced, dynamic environment. Proficiency in marketing automation tools and CRM systems. What We Offer: Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace. Medical, Rx, Dental & Vision Insurance Personal and Family Sick Time & Company Paid Holidays Position may be eligible for a discretionary variable incentive bonus Parental Leave and Adoption Assistance 401(k) Retirement Plan Basic Life & Supplemental Life Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts Short-Term & Long-Term Disability Student Loan PayDown Tuition Reimbursement, Personal Development & Learning Opportunities Skills Development & Certifications Employee Referral Program Corporate Sponsored Events & Community Outreach Emergency Back-Up Childcare Program Mobility Stipend About Guidehouse: Guidehouse is an Equal Opportunity EmployerProtected Veterans, Individuals with Disabilities or any other basis protected by law, ordinance, or regulation. Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance including the Fair Chance Ordinance of Los Angeles and San Francisco. All communication regarding recruitment for a Guidehouse position will be sent from Guidehouse email domains including @guidehouse.com or guidehouse@myworkday.com. Correspondence received by an applicant from any other domain should be considered unauthorized and will not be honored by Guidehouse. Guidehouse does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Guidehouse and Guidehouse will not be obligated to pay a placement fee.
Guidehouse is seeking an Ecosystem Partnership Activation Manager to create programs, content, and activation campaigns which strengthen relationships and drive growth with our select technology ecosystem partners. The role reports to the Chief Marketing Officer and works collaboratively with the Technology Growth Leader responsible for the Ecosystem Partner Network of the firm. As a pivotal role for bridging sales and marketing, this position is responsible for fostering growth within our vertical markets through the technology ecosystem partners. The ideal candidate must have a strong background in strategic marketing, partnership management, comarketing negotiations, and a foundational knowledge on technology ecosystems partnership types. This role requires a collaborative, creative strategic marketing leader with a proven track record who can embrace our vision, reflect our values, and elevate the Guidehouse brand through programs and initiatives that activate sales and market growth for Guidehouse and our ecosystem partners. Key Responsibilities: Define strategic priorities for ecosystem partners which supports sector growth priorities and builds the Guidehouse technology brand. Proficient negotiation skills to shape the best gives-to-gets between Guidehouse and our ecosystem partner for impactful, effective co-marketing programs and initiatives. Develop and execute comprehensive marketing activation plans, content strategies, and create sales enablement assets in collaboration with technology ecosystem partners to drive growth in targeted vertical market technology sectors. Collaborate with Technology leadership to identify and cultivate strategic partnerships with key technology partners to enhance Guidehouse's market presence and drive business growth. Collaborate with internal teams to align marketing strategies with business objectives and ensure cohesive messaging across all channels. Analyze market trends and partner performance to optimize marketing strategies and achieve desired outcomes. Manage marketing budgets and resources effectively to maximize ROI and achieve business goals. Monitor and report on the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for continuous improvement. Represent Guidehouse at industry events, conferences, and partner meetings to strengthen relationships and promote our brand. Team with Internal Communications to drive internal awareness about Guidehouse ecosystem partnerships. What You Will Need: Bachelor's degree in Marketing, Business, or a related field; MBA preferred. Minimum 7-10 years experience working in strategic partnership relationship management and co-marketing initiatives with proven success in growth. Strong partner relationship management marketing and communication skills. Proven experience in strategic marketing, partnership management, and technology ecosystems. Strong analytical skills with the ability to interpret data and make data-driven decisions on ROI/advantages of programs & investment. Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with partners and internal stakeholders. Ability to work independently and as part of a team in a fast-paced, dynamic environment. Proficiency in marketing automation tools and CRM systems. What We Offer: Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace. Medical, Rx, Dental & Vision Insurance Personal and Family Sick Time & Company Paid Holidays Position may be eligible for a discretionary variable incentive bonus Parental Leave and Adoption Assistance 401(k) Retirement Plan Basic Life & Supplemental Life Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts Short-Term & Long-Term Disability Student Loan PayDown Tuition Reimbursement, Personal Development & Learning Opportunities Skills Development & Certifications Employee Referral Program Corporate Sponsored Events & Community Outreach Emergency Back-Up Childcare Program Mobility Stipend About Guidehouse: Guidehouse is an Equal Opportunity EmployerProtected Veterans, Individuals with Disabilities or any other basis protected by law, ordinance, or regulation. Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance including the Fair Chance Ordinance of Los Angeles and San Francisco. All communication regarding recruitment for a Guidehouse position will be sent from Guidehouse email domains including @guidehouse.com or guidehouse@myworkday.com. Correspondence received by an applicant from any other domain should be considered unauthorized and will not be honored by Guidehouse. Guidehouse does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Guidehouse and Guidehouse will not be obligated to pay a placement fee.