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JM Pet Resort & Veterinary Clinic

Marketing Director

JM Pet Resort & Veterinary Clinic, Brockton, Massachusetts, United States, 02411

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$55$65/hour, commensurate with experience and growth potential This will be an onsite role JM Pet Resort & Veterinary Clinic is seeking a passionate, strategic and hands-on Marketing Director to lead our in-house marketing team and guide our brand into its next exciting phase of growth. This 3040 hour/week consulting role is designed as a temp-to-permanent opportunity, ideal for a proven marketing leader who thrives in a purpose-driven, entrepreneurial environment. Youll work closely with the President to serve not only as a marketing leadbut as a thought partner in growing our already successful business into its next evolution, including the expansion of our franchise initiative. Key Responsibilities As Marketing Director, you will play a critical leadership role in shaping and executing a comprehensive marketing strategy that supports the growth and mission of JM Pet Resort & Veterinary Clinic. Your responsibilities will include: Leading the strategic development and implementation of an integrated marketing plan aligned with company objectives Managing and mentoring a collaborative in-house marketing team focused on content creation, social media, events and community engagement Driving business development efforts across all service linesveterinary care, retail, dog training, boarding/daycare and

scaling our franchise model Partnering directly with the President to position the brand for growth and establish the foundational marketing systems needed to support future franchisees Overseeing public relations, media relations and event coordinationincluding partnerships with local organizations and industry partners Tracking and analyzing marketing performance metrics and KPIs; adjusting strategies to ensure optimal results and ROI Guiding the companys digital presenceincluding social media strategy, SEO/SEM, website architecture and content and email campaigns Ensuring consistent and authentic brand messaging across all platforms that reflects our commitment to excellence in pet care What Were Looking For The ideal candidate will be both a strategic thinker and a hands-on executor who brings experience, creativity and a strong sense of ownership. Were looking for someone who thrives in a fast-paced environment and is eager to contribute meaningfully to lead a mission-driven team. Qualifications & Skills: Bachelors degree in Marketing, Business Administration or a related field 57 years of progressive experience in marketing management or strategy roles Proven track record of designing and executing successful marketing campaigns that drive measurable growth Familiarity with SEO/SEM strategies and data analytics platforms (Google Analytics, etc.) Working knowledge of web design principles and digital marketing trends Strong written and verbal communication skills; ability to craft compelling messaging across channels Effective team leadership and project management skills Highly organized with exceptional attention to detail and the ability to manage multiple projects simultaneously Self-motivated with strong time management, prioritization and problem-solving abilities Proficient with marketing software and tools; tech-savvy and adaptable to new platforms Dependable, collaborative and committed to excellence Bonus: A genuine love for animals and a passion for improving pet lives Why JM Pet Resort and Veterinary Clinic We are more than a pet care businesswere a community built on compassion, expertise and a shared mission to enhance the lives of pets and their people. As a leader on our team, youll have: A seat at the table, helping shape strategy and see the direct impact of your work The chance to align your career with a meaningful mission and a growing brand A collaborative, entrepreneurial culture that values initiative, innovation and heart A 3040 hour/week schedule that offers flexibility while building toward a long-term leadership opportunity A close working relationship with the President as we grow our franchise initiative and build sustainable marketing systems for multi-site success Competitive compensation of $55$65 per hour, commensurate with experience and growth potential Seniority level

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Director Employment type

Employment type

Full-time Job function

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Marketing Industries

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