SAP
Product Marketing Expert
SAP America, Inc. seeks a Product Marketing Expert at our Newtown Square, PA location to provide in-depth business performance insight to drive strategic product marketing and planning. Expectations and tasks include leveraging data-driven quantitative methods for KPIs, historical trends, and future projection. Liaison across organization teams for a holistic view. Continuously track products and portfolio for identifying growth opportunities. Track total addressable market, competitive forces, adoption trends, consumption, retention, customer feedback, etc. to help optimize the end-to-end customer journey from discovery to trial to purchase to productive use. Define business requirements to achieve data reporting and automations for supporting strategic goals with required stakeholders across marketing, sales, and engineering. Project management responsibilities that include defining projects, producing reports and presentations to executive management, leading projects that span multiple individuals and interdisciplinary teams and require cross-org alignment. Advise monetization process and strategy by helping define packaging and licensing plans based on business performance insights and targets. Support commercial process as part of product marketing functions. Education and occupational experience: Bachelor's degree or foreign equivalent in Business Administration or a related field of study and seven (7) years of progressive post-baccalaureate experience in the job offered or related occupation. Alternatively, a Master's degree or foreign equivalent in Business Administration or a related field of study and five (5) years of experience in the job offered or related occupation. Qualifications/skills and competencies experience: Experience must involve four (4) years in the following: analyzing and problem-solving to drive strategic business decisions; advanced excel modeling running quantitative analysis; presenting complex topics to senior-level audiences and executives; project management including defining process and leading interdisciplinary teams across functions and levels; performing market research, staying on current on market trends, identifying customer needs and translating insights to recommendation; and driving change management for devising and supporting growth strategies. Travel: N/A.
SAP America, Inc. seeks a Product Marketing Expert at our Newtown Square, PA location to provide in-depth business performance insight to drive strategic product marketing and planning. Expectations and tasks include leveraging data-driven quantitative methods for KPIs, historical trends, and future projection. Liaison across organization teams for a holistic view. Continuously track products and portfolio for identifying growth opportunities. Track total addressable market, competitive forces, adoption trends, consumption, retention, customer feedback, etc. to help optimize the end-to-end customer journey from discovery to trial to purchase to productive use. Define business requirements to achieve data reporting and automations for supporting strategic goals with required stakeholders across marketing, sales, and engineering. Project management responsibilities that include defining projects, producing reports and presentations to executive management, leading projects that span multiple individuals and interdisciplinary teams and require cross-org alignment. Advise monetization process and strategy by helping define packaging and licensing plans based on business performance insights and targets. Support commercial process as part of product marketing functions. Education and occupational experience: Bachelor's degree or foreign equivalent in Business Administration or a related field of study and seven (7) years of progressive post-baccalaureate experience in the job offered or related occupation. Alternatively, a Master's degree or foreign equivalent in Business Administration or a related field of study and five (5) years of experience in the job offered or related occupation. Qualifications/skills and competencies experience: Experience must involve four (4) years in the following: analyzing and problem-solving to drive strategic business decisions; advanced excel modeling running quantitative analysis; presenting complex topics to senior-level audiences and executives; project management including defining process and leading interdisciplinary teams across functions and levels; performing market research, staying on current on market trends, identifying customer needs and translating insights to recommendation; and driving change management for devising and supporting growth strategies. Travel: N/A.