Automatic Data Processing
Marketing Creative & Content Strategy Director
Automatic Data Processing, Roseland, New Jersey, United States, 07068
Marketing Creative & Content Strategy Director
ADP is seeking an experienced, highly motivated, and creative individual to join our team as a Marketing Creative & Content Strategy Director. This is a new role. You will translate business and marketing objectives into a clear, creative, and content strategy to define how we show up in the market and how that translates across different channels, audiences, and executions. You will develop and manage the creative and content process from concept development to final execution, working with a team of marketers across campaigns, digital, events, and brand. This includes establishing a consistent message and theme within ADP's brand guidelines and identifying creative ways for us to show up and stand out in the market. This is a B2B role focused on reaching small- and mid-sized business buyers for ADP's fast-growing HR Outsourcing segment. Responsibilities
Define the creative and content strategy for go-to-market campaigns across all channels Identify opportunities for storytelling within the creative and content strategy Influence the editorial calendar to present a unified theme across marketing initiatives Collaborate with other departments to ensure creative strategies are aligned, implemented, and executed successfully Stay up to date on industry trends and the competitive landscape to continually evolve and pressure test the messaging and the positioning of our products Write and execute creative briefs for agency work and/or AI to ensure alignment Implement best practices in the creative process that instill a culture of efficiency, attention to detail, collaboration, and a focus on measurable results Ensure that all creative meets marketing campaign objectives Review, vet, and approve all design deliverables to ensure the highest quality standards are met and delivered on time Test, analyze, and measure the success of creative executions across channels Evaluate AI strategies and submit use cases that can support or accelerate executions
ADP is seeking an experienced, highly motivated, and creative individual to join our team as a Marketing Creative & Content Strategy Director. This is a new role. You will translate business and marketing objectives into a clear, creative, and content strategy to define how we show up in the market and how that translates across different channels, audiences, and executions. You will develop and manage the creative and content process from concept development to final execution, working with a team of marketers across campaigns, digital, events, and brand. This includes establishing a consistent message and theme within ADP's brand guidelines and identifying creative ways for us to show up and stand out in the market. This is a B2B role focused on reaching small- and mid-sized business buyers for ADP's fast-growing HR Outsourcing segment. Responsibilities
Define the creative and content strategy for go-to-market campaigns across all channels Identify opportunities for storytelling within the creative and content strategy Influence the editorial calendar to present a unified theme across marketing initiatives Collaborate with other departments to ensure creative strategies are aligned, implemented, and executed successfully Stay up to date on industry trends and the competitive landscape to continually evolve and pressure test the messaging and the positioning of our products Write and execute creative briefs for agency work and/or AI to ensure alignment Implement best practices in the creative process that instill a culture of efficiency, attention to detail, collaboration, and a focus on measurable results Ensure that all creative meets marketing campaign objectives Review, vet, and approve all design deliverables to ensure the highest quality standards are met and delivered on time Test, analyze, and measure the success of creative executions across channels Evaluate AI strategies and submit use cases that can support or accelerate executions