Roc Nation
Manager, Digital Marketing & Strategy - Sports
Roc Nation, New York, New York, United States, 10001
Manager, Digital Marketing & Strategy - Sports
Roc Nation is seeking a Digital Marketing Manager who will support the Sports Digital team in fulfilling digital priorities for Roc Nation Sports clients, including digital marketing, social media, content development and web/mobile properties. The Digital Marketing Manager will also support the team across managing and executing content plans for Roc Nation & Roc Nation Sports digital platforms. This candidate must have social media/advertising skills, strong relationship skills, and a knack for storytelling and industry trends. Responsibilities: Plan, ideate, create and publish content to Roc Nation Sports social media platforms. This includes Instagram, Twitter, Facebook, TikTok, YouTube and other emerging platforms Real time coverage of client events and functions to create reactionary, in-the-moment content for our Roc Nation social media channels and client specific social media channels Assist digital staff to monitor, produce, and publish both athlete-generated content and surround coverage on Roc Nation platforms Serve as the day-to-day overseer of client websites, RocNation.com, email lists, updating/authenticating logins, mobile properties and additional marketing and social media channels Proactively map athlete and Roc Nation initiatives in their respective calendars/trackers, distribute weekly performance of athletes Assist in social media performance analysis & reporting of social media campaigns Collaborate with client teams & internal stakeholders to ensure that the digital content of all channels is aligned with brand guidelines and goals Suggest new ways to attract prospective fans/ customers via digital channels Maintain a current knowledge of industry specific technologies and actively scout new digital partners & influencers Conduct quality assurance reviews and testing of all digital channels including social media, email, and web Identify and develop relationships with key partners who can further our athlete agendas and connection with the Roc Nation brand Grow athlete awareness, site traffic and social following through in-depth understanding of each client, creative content, and optimizations Support digital staff with select functions related to calendar management, communications, etc. Qualifications: Bachelor's Degree is required A minimum of 3-5 years of combined work experience in creative marketing, digital content and/or social media In-depth understanding of social media platforms, content creation, industry trends and new technologies Knowledge and Experience with Adobe Creative Suite Extensive knowledge of and passion for sports Excellent copywriting skills; ability to write under pressure for multiple use cases simultaneously Track record building and maintaining strong business relationships Experience in online community management, social publishing & campaign management platforms Extremely detail oriented The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. Benefits & Perks: HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time and floating days CAREER: Career and skill development programs with School of Live WEALTH: 401(k) program with company match The expected compensation for this position is: $70,000.00 USD - $85,000.00 USD Pay is based on a number of factors including market location, qualifications, skills, and experience.
Roc Nation is seeking a Digital Marketing Manager who will support the Sports Digital team in fulfilling digital priorities for Roc Nation Sports clients, including digital marketing, social media, content development and web/mobile properties. The Digital Marketing Manager will also support the team across managing and executing content plans for Roc Nation & Roc Nation Sports digital platforms. This candidate must have social media/advertising skills, strong relationship skills, and a knack for storytelling and industry trends. Responsibilities: Plan, ideate, create and publish content to Roc Nation Sports social media platforms. This includes Instagram, Twitter, Facebook, TikTok, YouTube and other emerging platforms Real time coverage of client events and functions to create reactionary, in-the-moment content for our Roc Nation social media channels and client specific social media channels Assist digital staff to monitor, produce, and publish both athlete-generated content and surround coverage on Roc Nation platforms Serve as the day-to-day overseer of client websites, RocNation.com, email lists, updating/authenticating logins, mobile properties and additional marketing and social media channels Proactively map athlete and Roc Nation initiatives in their respective calendars/trackers, distribute weekly performance of athletes Assist in social media performance analysis & reporting of social media campaigns Collaborate with client teams & internal stakeholders to ensure that the digital content of all channels is aligned with brand guidelines and goals Suggest new ways to attract prospective fans/ customers via digital channels Maintain a current knowledge of industry specific technologies and actively scout new digital partners & influencers Conduct quality assurance reviews and testing of all digital channels including social media, email, and web Identify and develop relationships with key partners who can further our athlete agendas and connection with the Roc Nation brand Grow athlete awareness, site traffic and social following through in-depth understanding of each client, creative content, and optimizations Support digital staff with select functions related to calendar management, communications, etc. Qualifications: Bachelor's Degree is required A minimum of 3-5 years of combined work experience in creative marketing, digital content and/or social media In-depth understanding of social media platforms, content creation, industry trends and new technologies Knowledge and Experience with Adobe Creative Suite Extensive knowledge of and passion for sports Excellent copywriting skills; ability to write under pressure for multiple use cases simultaneously Track record building and maintaining strong business relationships Experience in online community management, social publishing & campaign management platforms Extremely detail oriented The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. Benefits & Perks: HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time and floating days CAREER: Career and skill development programs with School of Live WEALTH: 401(k) program with company match The expected compensation for this position is: $70,000.00 USD - $85,000.00 USD Pay is based on a number of factors including market location, qualifications, skills, and experience.