Centric Brands
Job Copywriter, Creative (Lifestyle Brands)
Centric Brands, New York, New York, United States, 10001
Copywriter Position
Centric Brands is looking for a sharp, strategic, and detail-obsessed Copywriter to craft compelling copy for eCommerce and digital content that drives conversion and brand engagement in our Lifestyle Brands portfolio with a focus on the Dockers brand. In this role, you'll bring products to life through clear, persuasive product descriptions, homepage headlines, collection landing pages, and seasonal content. You're fluent in brand voice, skilled in SEO basics, and an expert in the Amazon content and copy ecosphere. Key Responsibilities: Write engaging, on-brand product descriptions for seasonal collections across men's and women's categories. Craft homepage messaging, promotional banners, and campaign taglines that drive click-through and engagement. Partner with digital design, merchandising, and marketing teams to deliver high-impact, conversion-focused copy across the site. Ensure consistency in tone, grammar, and brand voice across all digital channels. Optimize product and page copy for searchability (SEO) while maintaining brand integrity. Collaborate with creative teams on new product launches, storytelling moments, and seasonal campaigns. Maintain content calendars and adhere to deadlines in a fast-paced environment. Spearhead copy for the Dockers brand shop on Amazon that educates, engages, and converts. Our Best Fit Candidate Would Have: Qualifications: 35 years of copywriting experience, with a strong portfolio of eCommerce and digital content. Deep understanding of digital user behavior, especially in retail/fashion eComm. Excellent grammar, editing, and proofreading skills. Comfort working with CMS and content management tools (e.g., Shopify, Salesforce, etc.). A flexible writing style that adapts to brand tone, whether it's witty, classic, bold, or minimal. Preferred: Experience in fashion, lifestyle, or consumer goods categories. Familiarity with SEO writing best practices. Ability to interpret creative briefs and bring products and ideas to life through words. In return, we provide an industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership. Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation. Salary Range: $71,200 - $85,000 Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated. Centric Brands is an Equal Opportunity Employer
Centric Brands is looking for a sharp, strategic, and detail-obsessed Copywriter to craft compelling copy for eCommerce and digital content that drives conversion and brand engagement in our Lifestyle Brands portfolio with a focus on the Dockers brand. In this role, you'll bring products to life through clear, persuasive product descriptions, homepage headlines, collection landing pages, and seasonal content. You're fluent in brand voice, skilled in SEO basics, and an expert in the Amazon content and copy ecosphere. Key Responsibilities: Write engaging, on-brand product descriptions for seasonal collections across men's and women's categories. Craft homepage messaging, promotional banners, and campaign taglines that drive click-through and engagement. Partner with digital design, merchandising, and marketing teams to deliver high-impact, conversion-focused copy across the site. Ensure consistency in tone, grammar, and brand voice across all digital channels. Optimize product and page copy for searchability (SEO) while maintaining brand integrity. Collaborate with creative teams on new product launches, storytelling moments, and seasonal campaigns. Maintain content calendars and adhere to deadlines in a fast-paced environment. Spearhead copy for the Dockers brand shop on Amazon that educates, engages, and converts. Our Best Fit Candidate Would Have: Qualifications: 35 years of copywriting experience, with a strong portfolio of eCommerce and digital content. Deep understanding of digital user behavior, especially in retail/fashion eComm. Excellent grammar, editing, and proofreading skills. Comfort working with CMS and content management tools (e.g., Shopify, Salesforce, etc.). A flexible writing style that adapts to brand tone, whether it's witty, classic, bold, or minimal. Preferred: Experience in fashion, lifestyle, or consumer goods categories. Familiarity with SEO writing best practices. Ability to interpret creative briefs and bring products and ideas to life through words. In return, we provide an industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership. Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation. Salary Range: $71,200 - $85,000 Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated. Centric Brands is an Equal Opportunity Employer