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The Walt Disney Company

Senior Product Manager II-Data & Audience segmentation

The Walt Disney Company, Santa Monica

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Job Description

On any given day at Disney Entertainment & ESPN Product & Technology, we’re reimagining ways to create magical viewing experiences for the world’s most beloved stories while also transforming Disney’s media business for the future. Whether that’s evolving our streaming and digital products in new and immersive ways, powering worldwide advertising and distribution to maximize flexibility and efficiency, or delivering Disney’s unmatched entertainment and sports content, every day is a moment to make a difference to partners and to hundreds of millions of people around the world.

A few reasons why we think you’d love working for our team

  • Building the future of Disney’s media business: Our technologists are designing and building the infrastructure that will power Disney’s media, advertising, and distribution businesses for years to come.
  • Reach & Scale: The products and platforms this group builds and operates delight millions of consumers every minute of every day – from Disney+ and Hulu, to ABC News and Entertainment, to ESPN and ESPN+, and much more.
  • Innovation: We develop and execute groundbreaking products and techniques that shape industry norms and enhance how audiences experience sports, entertainment & news.

Disney Ad Platforms is responsible for delivering global advertising technology solutions for Disney’s Linear and Addressable channels, brands and streaming services. With unmatched scale, premium content and innovative capabilities, Disney Ad Platforms is a market leader in advertising. We build and maintain proprietary technology, ranging from ad serving and ad delivery, campaign management, reporting as well as all the integrations internal and external that come with evolving and maintaining a best-in-class video advertising business.

As a Senior Product Manager II within the Ad Platform technology team at Disney, you will be a part of the team redefining TV advertising. You will be responsible for product vision, strategy and execution to establish the future of Disney's Audience Targeting and Segmentation needs across Disney’s streaming video OTT, Mobile and Web applications. The right person for this role can identify business value, solve complex technical problems, concisely articulate solutions to technical and non-technical stakeholders and ultimately drive results. If you are someone that can has deep experience in data & audience segmentation product management and brings a passion for building the future of advertising technology, at a fast pace, this is a great role for you.

Responsibilities and Duties of the Role:

  • Develop and execute on product strategy and plan for core areas of identity, audience segmentation, targeting and data management for advertising use cases across OTT, Mobile and Web applications.
  • Ability to work closely with stakeholders from Disney Advertising as well as partner with content teams and data science across Disney.
  • Responsible for product prioritization, including value identification, cost savings and progress against the broader business strategy, within your specific area
  • Maintain expected standards across the team for product specifications, backlog health, and consumable user stories for engineering partners
  • Product owner for a Scrum team by participating agile ceremonies, responsible for prioritization, backlog refinement, and feature definition
  • Hold a deep compassion for our users, and creatively tackle problems with a viewer-first mentality
  • Support evaluation and recommend investments to maximize the financial results of the product portfolio
  • Enumerate and identify clear business critical metrics for setting annualized objectives and partnering with GTM and financial planning to meet them
  • Partner with the Platform Operations team to optimize the ongoing health and financial viability of our product line
  • Partner with Engineering organization to execute against the product roadmap, delivering on the needs of the business

Required Qualifications:

  • 7+ years of product management experience, highly preferred from established technology or digital media company
  • Bachelor’s Degree in a technical field, or equivalent Product Management experience
  • Strong knowledge for audience segmentation, targeting, identity and clean room technology, specifically for advertising use cases.
  • Understanding of how sales organizations operate and function in media organizations
  • Proven experience and success in a product role with the ability to demonstrate a record of success
  • Ability to interact with a diverse set of tech and non-tech partners
  • Ability to influence, collaborate, and deliver solutions in a sophisticated, always-changing environment

The hiring range for this position in Los Angeles, CA is $152,200 to $204,100 per year, and New York, NY is $159,500 to $213,900 per year,

#DISNEYTECH

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Product Management
  • Industries

    Technology, Information and Media

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Child care support

Paid paternity leave

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