Head of Brand Design

Join to apply for the Head of Brand Design role at Scale AI

Join to apply for the Head of Brand Design role at Scale AI

Scale AI accelerates AI development by providing high-quality training data and infrastructure. We work with leading organizations to solve complex problems, enabling them to build transformative AI models. Join our team to shape the future of AI and push the boundaries of innovation.
About The Team
The Scale Brand Studio is a strategic, multidisciplinary creative team shaping how Scale shows up in the world. We’re responsible for the design and evolution of scale.com, the creation of original content (illustration, iconography, motion, and visual storytelling), and the development of marketing assets across all touchpoints—from campaigns and video to event design and product storytelling. As we grow, we’re building a brand studio that not only delivers exceptional work, but continues to raise the bar for creative excellence as an aspirational AI company. This is a unique opportunity to help define the future of the Scale brand and build a design function that matches the ambition of our mission. This role blends creative direction with hands-on execution, guiding visual quality across the team.
What You’ll Do

• Contribute to a growing team of designers and creatives responsible for shaping Scale’s visual identity
• Own the visual expression of the Scale brand across all surfaces—uphold the craft bar, direct creative workstreams, lead design crits, shape scalable visual systems, and guide key creative decisions
• Drive hands-on design directions from concept through execution—across digital, print, motion, and event environments
• Partner with Brand Studio leadership and cross-functional teams across Marketing, Product, and Comms to co-create brand initiatives
• Evolve and maintain a brand system that enables consistency and creative flexibility across internal and external communications
• Collaborate with internal stakeholders and external partners to deliver high-impact work that is visually innovative and strategically sound
• Implement scalable design systems and creative processes that enable fast iteration without sacrificing quality
  

Ideally You’ll Have:

• 10+ years of brand design and creative direction experience, with at least 5 years in a senior leadership role—including experience with culturally-defining and design-led brands
• A proven track record of leading design teams within fast-paced, high-growth companies where speed, ambiguity, and complexity are part of the day-to-day
• Experience translating complex, technical concepts into accessible, compelling narratives
• A portfolio that reflects strong visual, typographic, and strategic thinking across a variety of formats—from digital campaigns to brand systems
• Strong leadership and creative mentorship skills, with the ability to inspire and guide both senior and junior creatives
• Excellent communication and presentation skills, especially when collaborating cross-functionally or with executive stakeholders
• A passion for emerging technologies and the ability to explore, critique, and push the use of generative AI tools in service of great creative
• Fluent in hands-on design skills in Figma, Adobe, and emerging AI tools
• A leadership style that balances high standards with empathy, clarity, and creative trust
  

Nice To Have:

• Experience working at a fast-paced startup and agencies
• Experience working in AI or with innovative AI tools
• Background in web design, motion design, 3D or illustration
• Experience managing external creative vendors and freelancers
• Strong written communication skills and the ability to contribute to brand voice and messaging when needed
  

Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position, determined by work location and additional factors, including job-related skills, experience, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You’ll also receive benefits including, but not limited to: Comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.
The base salary range for this full-time position in the location of San Francisco is:
$204,000—$255,000 USD
PLEASE NOTE: Our policy requires a 90-day waiting period before reconsidering candidates for the same role. This allows us to ensure a fair and thorough evaluation of all applicants.
About Us:
At Scale, we believe that the transition from traditional software to AI is one of the most important shifts of our time. Our mission is to make that happen faster across every industry, and our team is transforming how organizations build and deploy AI. Our products power the world's most advanced LLMs, generative models, and computer vision models. We are trusted by generative AI companies such as OpenAI, Meta, and Microsoft, government agencies like the U.S. Army and U.S. Air Force, and enterprises including GM and Accenture. We are expanding our team to accelerate the development of AI applications.
We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.
We are committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at Please see the United States Department of Labor's Know Your Rights poster for additional information.
We comply with the United States Department of Labor's Pay Transparency provision .
PLEASE NOTE: We collect, retain and use personal data for our professional business purposes, including notifying you of job opportunities that may be of interest and sharing with our affiliates. We limit the personal data we collect to that which we believe is appropriate and necessary to manage applicants’ needs, provide our services, and comply with applicable laws. Any information we collect in connection with your application will be treated in accordance with our internal policies and programs designed to protect personal data. Please see our privacy policy for additional information.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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