Marketing Lead

About Kouper Health: Kouper Health is leading the charge in transforming patient care navigation. We are backed by General Catalyst, CVS Health Ventures, and 25madison. Our mission is to bridge the care transition gap and fundamentally improve the patient experience to help people live longer and better. Position Overview: The Growth Marketing Lead will be responsible for building and executing comprehensive marketing strategies that drive brand awareness, generate qualified leads, and accelerate customer acquisition in the healthcare market. Responsibilities: Integrated Marketing Campaigns - Design and execute end-to-end marketing campaigns across digital, traditional, and creative channels to drive awareness and customer acquisition - Implement multi-touch attribution models and performance tracking to optimize campaign effectiveness and ROI - Develop targeted messaging and creative assets tailored to different customer segments and buyer personas - Coordinate cross-channel marketing efforts including email marketing, content syndication, paid advertising, and social media Brand Building & Industry Presence - Build and execute comprehensive brand strategy to establish Kouper Health as a thought leader in market - Develop strategic partnerships and co-marketing opportunities with industry partners and health systems - Create and manage speaking opportunities, industry awards submissions, and media relations initiatives - Design customer advocacy programs including testimonials, case studies, and reference customer development - Execute public relations strategy and manage external communications to build market credibility Content Strategy & Messaging - Develop compelling content frameworks that communicate Kouper Health's value proposition to healthcare decision-makers - Own SEO / GEO workstreams to ensure discoverability and competitive rankings in target geographic markets - Create educational content including market research reports, industry insights, and best practice guides - Build messaging architecture that differentiates Kouper Health in competitive situations - Collaborate with product and clinical teams to translate complex healthcare solutions into clear, compelling marketing messages - Manage content distribution strategy across owned, earned, and paid media channels Qualifications

3-5 years of experience in B2B marketing, preferably in healthcare technology or SaaS Proven track record of building and executing successful marketing campaigns that drive measurable business results Strong analytical skills with experience using marketing analytics platforms and attribution modeling Experience collaborating with sales and leadership teams to optimize lead generation and conversion processes Preferred Qualifications

Deep understanding of healthcare industry dynamics and health system procurement processes Experience marketing to healthcare executives, clinical leaders, and operational decision-makers Previous experience at a high-growth healthcare startup or enterprise software company Expertise in marketing automation, CRM integration, and demand generation best practices What We Offer

Competitive salary + equity Opportunity to build and own the marketing function as the company scales. Work alongside a mission-driven, elite team backed by top investors and health system partners. Comprehensive health, dental, and vision benefits. $100,000 - $150,000 a year #J-18808-Ljbffr