Reebok International
Associate Product Manager, Classics Footwear
Reebok International, Boston, Massachusetts, us, 02298
Purpose :
Assist the Product Managers in the management and delegated ownership of the Product Creation Process for the Global footwear range with a focus on Commercial product assortment and special makeups for key accounts. Support the Product Managers in providing analysis, data and information to drive the categories in commercialization.
Key Accountabilities:
Product Strategy
Assist / execute the inline product range and/or category life cycles from conception through sales and distribution. Including briefing, range planning, product review and confirmation, and market adoption.
Assist / create product presentations for team, executives, Go-To-Market (Virtual Handover/Final Check), and any other key milestone meetings
Have cursory knowledge and understanding of strategy and business objectives
Technical Communication
Prepare, update, and maintain seasonal briefs, visual line plans, forms, and/or templates for product lines and other types of information
Provide and create content for seasonal sell-in needs
Actively participate in cross-functional creation process specific to Commercial range (brief handover, prototype review, costing review, Rendered Virtual Samples (RVS), sample confirmation, etc)
Effectively and efficiently navigate and use Reebok software tools and systems
Help Manage Business (Processes and Projects)
Communicate updates, status quo of relevant projects, and business results to relevant team /project members, business partners, and others in a timely and appropriate manner
Industry, Market, and Consumer Acumen
Gather and apply market research and / or consumer feedback to accurately anticipate and fulfill consumer needs, and identify consumers and trends
Use relevant and appropriate resources to accurately determine, anticipate, and validate current and future trends, competition, retail landscape, and cultural drivers
Make accurate assessments and projections of competitors' strengths and weaknesses in the global market relative to the Reebok brand, products, and product lines including market presence, tactics, merchandising, and trends
Maintain current information of Reebok and industry factors that can affect products, such as material, technology, and consumer feedback and insight
Financial Aptitude
Analyze net forecasting data to assess and validate margin projections and weighted margins
Analyze buying volume reports to determine areas of the business to invest and drive volume/net sales
Knowledge Skills and Abilities:
Planning and Organization
Work independently and perform a variety of tasks with different levels of complexity by developing effective plans and organizing their work efficiently
Think and act in a goal-oriented manner, prioritize, and complete tasks in order of importance
Meet calendar deadlines and deliverables
Respond to changing deadlines and deliverables adeptly and with resourcefulness
Participate conscientiously and with accountability in own, cross-department, and cross-function teams, and facilitate effective team outcomes
Transport information effectively in individual and group situations using the most appropriate and effective medium, such as, but not limited to, presentations, meetings, one-to-one situations
Convey messages verbally and visually in a clear, concise, and accurate way during meetings, telephone / video conferences such that interpretation is consistent and accurate, and need for clarification is minimal
Receive and give feedback in a positive, constructive manner
Articulate points of view clearly and diplomatically
Tackle conflicts proactively and find constructive solutions together with their counterparts
Cooperate well and effectively with people from a wide variety of backgrounds within and outside of the company
College degree, preferably in marketing/business
2+ years of experience in product management, sales, merchandising, development, or marketing
Computer skills, ability to process and understand data and numbers
Ability to work within a cross functional team environment
Strong verbal communication and presentation skills
Comfortable working on multiple projects at one time
Ability to take direction and work independently and in team environment
Data entry experience
Analytical ability
Adaptable and willing to learn
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