Go-To-Market (GTM) Manager

About Reebok: Reebok is an iconic brand with deep roots in sport and streetwear culture. We create products and experiences that inspire self-expression and movement — across generations, communities, and platforms. We're seeking a GTM Manager who thrives in a fast-paced, cross-functional environment to help us tell our product and brand stories with clarity, consistency, and impact. Position Summary: The GTM Manager will play a critical role in aligning product, sales, marketing, and PR around clear go-to-market strategies and seasonal storytelling. This individual will be responsible for managing seasonal calendars, building compelling GTM and pre-line decks, and recapping key marketing activations with data-driven insights that inform future initiatives. This role sits at the intersection of strategy and storytelling — ensuring that the right stories reach the right audience, at the right time. Key Responsibilities: Cross-Functional Planning & Communication Act as the strategic link between product, sales, marketing, and PR to ensure alignment across GTM milestones Own and manage the seasonal GTM calendar, tracking key deliverables, deadlines, and cross-functional inputs Lead and facilitate cross-functional checkpoints and drive clarity around roles, timelines, and responsibilities Deck Development Build high-impact GTM and pre-line decks that bring seasonal direction, product focus, and marketing support to life Translate complex product and marketing narratives into clear, visual, and sell-in-ready presentations for internal and external stakeholders Leverage AI-powered tools to enhance deck development, streamline workflow, and elevate storytelling Activation Recaps & Performance Analysis Partner with Marketing and Digital teams to gather and synthesize data on campaign performance, consumer engagement, and sell-through Create clear post-activation recaps that surface insights and learnings, helping to shape future GTM planning and seasonal strategies Strategic Influence Help drive clarity around product priorities by aligning business goals with marketing storytelling and channel strategies Identify opportunities to evolve and optimize the GTM process across channels, categories, and partners 5+ years in marketing, brand strategy, merchandising strategy, or GTM planning roles, preferably in consumer goods or apparel/footwear Strong understanding of the product creation and sell-in process, with experience supporting seasonal marketing planning Highly proficient in Excel as well as PowerPoint/Keynote and comfortable building C-level and customer-facing presentations Experience using AI tools for deck development to enhance storytelling efficiency and visual impact Skilled in working with consumer insights platforms (e.g., Nielsen, Numerator, Google Trends, social listening tools) to inform strategic decisions Strong project management skills with an ability to manage multiple priorities and deadlines Comfortable interpreting performance data and crafting insights that inform future strategy Excellent written and verbal communication skills Collaborative, solution-oriented, and proactive mindset Preferred: Experience working with wholesale and/or DTC retail partners Familiarity with global brand matrix organizations and/or regional/local execution models Passion for sport, fashion, streetwear, or lifestyle categories

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