Salesforce, Inc..
Program & Communications Manager/Senior Manager, REWS Business Operations
Salesforce, Inc.., San Francisco, California, United States, 94199
Program & Communications Manager/Senior Manager, REWS Business Operations
Location: San Francisco
Department: Real Estate & Workplace Services (REWS)
Reports To: Chief of Staff and Sr. Director of REWS Business Operations
Level: Program Manager/Senior Manager
About Real Estate and Workplace Services Our Real Estate and Workplace Services (REWS) team creates environments and experiences that spark inspiration, fuel creativity, and drive collaboration, innovation, and impact. Our Global Campus (we’re talking 30+ countries!) is a tangible reflection of our culture and values. These spaces integrate human connection, AI, and intentional design to create a sense of purpose rooted in place—where employees and customers alike feel a true sense of belonging. Join us in reimagining the future of work and shaping the next chapter of our global real estate journey. Overview of the Role As the Real Estate & Workplace Services (REWS) organization continues to grow and evolve, the need for clear, cohesive, and strategic communication is more critical than ever. We are seeking a dedicated Program Manager/ Senior Manager to lead a variety of initiatives and programs across REWS. This role will collaborate with our internal communications partners and execute a comprehensive communications strategy, support leadership storytelling, and enable stronger connections across employees, contractors, and industry audiences. This position sits within the REWS Business Operations function and serves as the central point of coordination for all REWS messaging and communications enablement. Executive Communications * Narrative Development: Collaborate with the Chief of Staff and internal Communications teams to shape and evolve the REWS executive narrative, aligning with company-wide messaging and AI-driven initiatives in real estate, facilities, and hospitality. * Content Creation: Develop and maintain messaging frameworks, talk tracks, keynote scripts, and presentation materials for events including Town Halls, Summits, Fireside Chats, and panels. * Leadership Support: Partner with the REWS Leadership Team to ensure consistent and aligned messaging across all executive engagements. * Platform Strategy: Work with internal Communications team to elevate REWS executives as industry thought leaders through bylines, case studies, and other content. * Audience Engagement: Customize messaging for both internal and external audiences to maximize relevance and impact. Internal Communications & Team Enablement * Engagement Strategy: Craft clear, inspiring communications that inform and motivate REWS employees, reinforcing strategic priorities and company values. * Newsletters & Updates: Lead the creation of internal communications (e.g., What’s Coming newsletter, Priorities, Event recaps) to spotlight milestones, team achievements, and alignment with company and team values. * Event Communications: Plan and execute in-person and virtual programming that supports employee engagement and development, including content curation, speaker sourcing, logistics, and calendar management. Communications Operations & Governance * Channel Management: Oversee REWS communication channels such as Slack, Canvas, and newsletters, conducting regular audits and updates. * Governance: Define and manage streamlined workflows for communications intake and feedback mechanisms (e.g., “Town Hall Q&A”). * Content Calendar: Maintain a comprehensive communications calendar in coordination with the internal Comms team and key stakeholders to ensure aligned, timely messaging. Strategic Messaging & Distribution * Message Cascade: Build a narrative hierarchy that connects REWS strategy to broader company goals, especially in AI/Agent innovation. * Asset Creation: Produce a range of supporting materials—FAQs, deck templates, infographics, and social content—to enhance message reach and effectiveness. * Global Consistency: Develop messaging toolkits and guides to ensure consistency across REWS global offices and regions. Required Qualifications * 10+ years of experience in communications, program management, or a related field, ideally within a fast-paced, global environment. * High integrity and discretion when handling sensitive information and supporting executive leadership. * Exceptional storytelling and editorial skills, with the ability to distill complex topics for diverse audiences. * Demonstrated experience in executive communications and thought leadership strategy. * Proficiency in internal communication platforms such as Slack, Notion/Canvas, email tools, and CMS. * Experience managing communication workflows and governance in large or distributed teams. * Familiarity with real estate, facilities, workplace services, or enterprise technology is a plus. * Strong project management skills and the ability to work independently while building cross-functional relationships. Preferred Qualifications * Strategic thinker with a proactive, solutions-oriented mindset. * Skilled writer and editor with strong attention to tone, clarity, and consistency. * Collaborative team player who builds effective partnerships, especially with Internal and External Comms. * Influential leader who can align stakeholders without formal authority. * Comfortable navigating ambiguity and balancing strategic vision with tactical execution.
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About Real Estate and Workplace Services Our Real Estate and Workplace Services (REWS) team creates environments and experiences that spark inspiration, fuel creativity, and drive collaboration, innovation, and impact. Our Global Campus (we’re talking 30+ countries!) is a tangible reflection of our culture and values. These spaces integrate human connection, AI, and intentional design to create a sense of purpose rooted in place—where employees and customers alike feel a true sense of belonging. Join us in reimagining the future of work and shaping the next chapter of our global real estate journey. Overview of the Role As the Real Estate & Workplace Services (REWS) organization continues to grow and evolve, the need for clear, cohesive, and strategic communication is more critical than ever. We are seeking a dedicated Program Manager/ Senior Manager to lead a variety of initiatives and programs across REWS. This role will collaborate with our internal communications partners and execute a comprehensive communications strategy, support leadership storytelling, and enable stronger connections across employees, contractors, and industry audiences. This position sits within the REWS Business Operations function and serves as the central point of coordination for all REWS messaging and communications enablement. Executive Communications * Narrative Development: Collaborate with the Chief of Staff and internal Communications teams to shape and evolve the REWS executive narrative, aligning with company-wide messaging and AI-driven initiatives in real estate, facilities, and hospitality. * Content Creation: Develop and maintain messaging frameworks, talk tracks, keynote scripts, and presentation materials for events including Town Halls, Summits, Fireside Chats, and panels. * Leadership Support: Partner with the REWS Leadership Team to ensure consistent and aligned messaging across all executive engagements. * Platform Strategy: Work with internal Communications team to elevate REWS executives as industry thought leaders through bylines, case studies, and other content. * Audience Engagement: Customize messaging for both internal and external audiences to maximize relevance and impact. Internal Communications & Team Enablement * Engagement Strategy: Craft clear, inspiring communications that inform and motivate REWS employees, reinforcing strategic priorities and company values. * Newsletters & Updates: Lead the creation of internal communications (e.g., What’s Coming newsletter, Priorities, Event recaps) to spotlight milestones, team achievements, and alignment with company and team values. * Event Communications: Plan and execute in-person and virtual programming that supports employee engagement and development, including content curation, speaker sourcing, logistics, and calendar management. Communications Operations & Governance * Channel Management: Oversee REWS communication channels such as Slack, Canvas, and newsletters, conducting regular audits and updates. * Governance: Define and manage streamlined workflows for communications intake and feedback mechanisms (e.g., “Town Hall Q&A”). * Content Calendar: Maintain a comprehensive communications calendar in coordination with the internal Comms team and key stakeholders to ensure aligned, timely messaging. Strategic Messaging & Distribution * Message Cascade: Build a narrative hierarchy that connects REWS strategy to broader company goals, especially in AI/Agent innovation. * Asset Creation: Produce a range of supporting materials—FAQs, deck templates, infographics, and social content—to enhance message reach and effectiveness. * Global Consistency: Develop messaging toolkits and guides to ensure consistency across REWS global offices and regions. Required Qualifications * 10+ years of experience in communications, program management, or a related field, ideally within a fast-paced, global environment. * High integrity and discretion when handling sensitive information and supporting executive leadership. * Exceptional storytelling and editorial skills, with the ability to distill complex topics for diverse audiences. * Demonstrated experience in executive communications and thought leadership strategy. * Proficiency in internal communication platforms such as Slack, Notion/Canvas, email tools, and CMS. * Experience managing communication workflows and governance in large or distributed teams. * Familiarity with real estate, facilities, workplace services, or enterprise technology is a plus. * Strong project management skills and the ability to work independently while building cross-functional relationships. Preferred Qualifications * Strategic thinker with a proactive, solutions-oriented mindset. * Skilled writer and editor with strong attention to tone, clarity, and consistency. * Collaborative team player who builds effective partnerships, especially with Internal and External Comms. * Influential leader who can align stakeholders without formal authority. * Comfortable navigating ambiguity and balancing strategic vision with tactical execution.
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