Fanatics
Creative Marketing Strategist
Summary: Fanatics Collectibles is looking for a Creative Marketing Strategist to lead the development of emotionally resonant branded content campaigns that connect deeply with trading card collectors and fandom communities. This role is not focused on social short-form or tactical ad writinginstead, it is responsible for shaping big-idea narratives that define our brand and inspire compelling 3060 second video content. You will serve as the creative translatortaking a brief or business goal and turning it into a powerful, brand-aligned story that can be executed through agencies or production partners. This role sits at the intersection of brand marketing, creative development, and narrative strategy. What you will be doing... Branded Content Concepting: Lead the development of narrative-driven, campaignable video ideas that capture the emotional essence of collecting and fandom. Brief Translation: Turn brand or business briefs into clear, compelling creative directionsshaping tone, structure, and story arcs. Narrative Development: Write or oversee long-form scripts, brand manifestos, campaign storylines, and docu-style treatments that can guide external production teams. Cross-Functional Collaboration: Partner with internal Brand, Creative, and Marketing teamsas well as external partnersto align creative vision with campaign objectives. Creative Guidance for Production: Work with agency partners to ensure ideas are executed with integrity and remain emotionally impactful through final delivery. Audience Resonance: Understand the collector mindset and sports fandom culture to ensure stories feel authentic and build long-term brand connection. What we're looking for... 7+ years of experience in branded content, creative development, or brand storytelling (in-house or agency). A strong portfolio demonstrating narrative-led video campaigns, manifestos, or content that builds brand affinity. Exceptional writing and storytelling skills with the ability to shape emotional, authentic creative. Experience briefing or partnering with directors, producers, or content studios on brand-level work. Strong strategic thinkingable to connect creative ideas to brand and business goals. Passion for sports, collectibles, or fandom culture is a major plus. Familiarity with creative production processes, especially in short-form or docu-style video. The salary range for this position is $110,000 - $138,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.
Summary: Fanatics Collectibles is looking for a Creative Marketing Strategist to lead the development of emotionally resonant branded content campaigns that connect deeply with trading card collectors and fandom communities. This role is not focused on social short-form or tactical ad writinginstead, it is responsible for shaping big-idea narratives that define our brand and inspire compelling 3060 second video content. You will serve as the creative translatortaking a brief or business goal and turning it into a powerful, brand-aligned story that can be executed through agencies or production partners. This role sits at the intersection of brand marketing, creative development, and narrative strategy. What you will be doing... Branded Content Concepting: Lead the development of narrative-driven, campaignable video ideas that capture the emotional essence of collecting and fandom. Brief Translation: Turn brand or business briefs into clear, compelling creative directionsshaping tone, structure, and story arcs. Narrative Development: Write or oversee long-form scripts, brand manifestos, campaign storylines, and docu-style treatments that can guide external production teams. Cross-Functional Collaboration: Partner with internal Brand, Creative, and Marketing teamsas well as external partnersto align creative vision with campaign objectives. Creative Guidance for Production: Work with agency partners to ensure ideas are executed with integrity and remain emotionally impactful through final delivery. Audience Resonance: Understand the collector mindset and sports fandom culture to ensure stories feel authentic and build long-term brand connection. What we're looking for... 7+ years of experience in branded content, creative development, or brand storytelling (in-house or agency). A strong portfolio demonstrating narrative-led video campaigns, manifestos, or content that builds brand affinity. Exceptional writing and storytelling skills with the ability to shape emotional, authentic creative. Experience briefing or partnering with directors, producers, or content studios on brand-level work. Strong strategic thinkingable to connect creative ideas to brand and business goals. Passion for sports, collectibles, or fandom culture is a major plus. Familiarity with creative production processes, especially in short-form or docu-style video. The salary range for this position is $110,000 - $138,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.