BPCM
Senior Account Executive - Travel, Wine, & Spirits
BPCM, Brooklyn, New York, United States, 11201
Senior Account Executive
BPCM is looking for a charismatic Senior Account Executive for our Travel, Wine & Spirits team with a proven track record of planning and executing PR strategies in order to secure meaningful press coverage for brands that is in line with their overarching communications strategy and target audience. Ideal candidates will have a minimum of 4-5 years of previous experience working with luxury travel, hospitality, and tourism brands in house or at a public relations agency. The Senior Account Executive Responsibilities will be (but are not limited to): Serve as a primary client contact with the proven ability to manage and drive multiple client account programs and teams delivering strategic value Directly manage day to day activities on client accounts and lead regular conference calls Plan, develop and advise clients on integrated and measurable PR initiatives Advise clients on positioning and messaging Pro-actively pitch and secure maximum editorial opportunities; maintain press interest in clients through development of creative pitch angles and create 'buzz' around major client news Daily press interaction; nurture and develop strong relationships with key editors across all channels via regular communication and media meetings Draft media and client materials as directed including press releases, bios, talking points, and media alerts Delegate duties and review the work of supporting team members (i.e. press materials, pitches, reports, etc.) Brainstorm creative partnership and activation ideas for clients as well as new business opportunities Develop full launch strategies surrounding client partnerships and activation Manage planning and execution of client events (i.e. staffing, production, invite outreach, budget, etc.) Multitask across multiple client accounts and projects under deadline, manage client timelines and budgets Ensure that key milestones and projects are on track, within prescribed timelines and on budget, etc.) Track industry trends and identify relevant opportunities for clients Display exceptional verbal and written communication skills Plan, execute and attend press trips onsite at client locations Assist in the development of proposals for new business presentations
BPCM is looking for a charismatic Senior Account Executive for our Travel, Wine & Spirits team with a proven track record of planning and executing PR strategies in order to secure meaningful press coverage for brands that is in line with their overarching communications strategy and target audience. Ideal candidates will have a minimum of 4-5 years of previous experience working with luxury travel, hospitality, and tourism brands in house or at a public relations agency. The Senior Account Executive Responsibilities will be (but are not limited to): Serve as a primary client contact with the proven ability to manage and drive multiple client account programs and teams delivering strategic value Directly manage day to day activities on client accounts and lead regular conference calls Plan, develop and advise clients on integrated and measurable PR initiatives Advise clients on positioning and messaging Pro-actively pitch and secure maximum editorial opportunities; maintain press interest in clients through development of creative pitch angles and create 'buzz' around major client news Daily press interaction; nurture and develop strong relationships with key editors across all channels via regular communication and media meetings Draft media and client materials as directed including press releases, bios, talking points, and media alerts Delegate duties and review the work of supporting team members (i.e. press materials, pitches, reports, etc.) Brainstorm creative partnership and activation ideas for clients as well as new business opportunities Develop full launch strategies surrounding client partnerships and activation Manage planning and execution of client events (i.e. staffing, production, invite outreach, budget, etc.) Multitask across multiple client accounts and projects under deadline, manage client timelines and budgets Ensure that key milestones and projects are on track, within prescribed timelines and on budget, etc.) Track industry trends and identify relevant opportunities for clients Display exceptional verbal and written communication skills Plan, execute and attend press trips onsite at client locations Assist in the development of proposals for new business presentations